• Providing 1:1 coaching to Mento members through virtual sessions using the Mento Platform and Tools • Participating in ongoing training sessions to improve coaching abilities and skills • Communicating with members via your Mento email or via chat in the Mento App in between sessions • Being an integral member of the Mento coaching community by sharing coaching tools and insights — helping enhance our coaching practices and fulfill our mission of empowering people to thrive in jobs that they love • Acting with kindness, respect, and empathy as an ambassador of the Mento community

• Own Apptega’s messaging, positioning, and value propositions across products, personas, and segments • Translate product capabilities into clear, differentiated, and compelling stories—especially around ROI for partners and customers • Partner closely with Product to support launches, releases, and roadmap communication • Develop and maintain core assets including messaging frameworks, personas, and use cases • Lead content strategy across the funnel (awareness → conversion → enablement) • Create and oversee high-impact content across formats (web, email, sales collateral, webinars, thought leadership) • Ensure consistent storytelling and voice across all external channels • Incorporate customer insights and voice-of-customer into all messaging • Own demand generation strategy in partnership with external agency (website, SEO, GEO/AEO, paid media) • Act as the internal lead for agency management—setting priorities, reviewing performance, and ensuring alignment with business goals • Collaborate on campaign strategy, landing pages, and conversion optimization • Monitor performance and continuously optimize programs for pipeline impact • Develop sales and partner enablement materials that drive pipeline and revenue • Support indirect/channel motion with tailored messaging and assets for: MSPs, MSSPs, VARs/resellers Distributors (TSDs), agents, referral partners • Create tools such as pitch decks, battlecards, talk tracks, and “vs.” competitive pages • Partner with Sales and Channel teams to ensure alignment and effectiveness • Lead go-to-market planning and execution for product launches and key initiatives • Align marketing efforts with sales, product, and leadership priorities • Bring structure and clarity to a fast-paced, evolving environment

• Define and drive positioning and narrative: Establish clear, differentiated positioning for Zapier’s platform and products, grounded in customer needs • Shape product strategy and moat: Partner with Product and Engineering to influence roadmap decisions, ensuring we’re building toward a durable competitive advantage • Transform our GTM motion: Evolve the team from traditional launch cycles to a continuous, release-driven model aligned with product velocity and sales needs • Align with enterprise sales: Build tight partnerships with Sales leadership to ensure our messaging, packaging, and enablement directly support pipeline and revenue • Lead and develop the PMM team: Manage a team of ~7 PMMs, setting a high bar for performance, clarity, and impact while creating space for speed and experimentation • Drive AI-forward marketing: Push the team to adopt AI in how we create, test, and scale messaging, while also shaping how we position Zapier in an AI-first world • Ensure consistency across the funnel: Partner with Brand, Content, and Demand Gen to deliver a cohesive, compelling story from first touch through close

At Citizens, you become a part of an organization committed to serving customers, colleagues and communities in which we do business. Citizens is an established and successful financial services company with a branch presence in 12 states and the ability to conduct business globally. We are committed to offering comprehensive and competitive benefits, encouraging our colleagues to develop and grow their careers, and providing a fiscally sound and stable work environment while delivering to our customers. Citizens is honored to be a top Lender in the Mortgage sector and is focused on growing our market share in the states we currently operate. We are currently hiring a dedicated Mortgage Market Manager who proactively identifies, establishes and maintains a quality network of business relationships that serves as a source of referrals for new mortgage lending opportunities. External relationships are the cornerstone of generating new business and may consist of realtors, builders, professional and personal contacts. Primary responsibilities include - Interviewing new and existing customers to determine their loan needs and advising those customers of appropriate products, terms, and pricing, while gathering any additional required information. - It will be necessary to generate complete mortgage applications, ensuring appropriate procedures and policies are followed, while meeting sales goals and objectives. - Manage sales team to ensure development of relationships with Real Estate Brokers, Developers, CPA's and other referral sources to obtain mortgage leads. - Recruit, develop and lead quality sales team that generates quality loans follows company policies and procedures. - Maintain a broad understanding of products, guidelines and pricing strategies Qualifications, Education, Certifications and/or Other Professional Credentials - 4+ years of residential mortgage sales experience. - Minimum 5 years mortgage management experience. - Proven record of recruiting success. - $10MM in annual closed loan volume. - Bachelor's Degree preferred. - Excellent sales presentation and marketing skills. - Excellent written, organizational and interpersonal skills required. - Solid understanding of FNMA-DU/FHLMC/LP. - Referral network required. - Successful candidate must meet and comply with all requirements set forth in the SAFE Act, including, but not limited to successful completion of the pre-employment screening checks and obtaining a unique identifier from the NMLS. Hours & Work Schedule - Hours per Week: 40 - Work Schedule: M-F Pay Transparency: The salary range for this position is $62,000 - $84,000 per year plus an opportunity to earn additional incentive earnings. Actual pay is based on various factors including but not limited to the work location, and relevant skills and experience. We offer competitive pay, comprehensive medical, dental and vision coverage, retirement benefits, maternity/paternity leave, flexible work arrangements, education reimbursement, wellness programs and more. Note, Citizens’ paid time off policy exceeds the mandatory, paid sick or paid time-away policy of very local and state jurisdiction in the United States. For an overview of our benefits, visit https://jobs.citizensbank.com/benefits. About Us Equal Employment Opportunity Citizens, its parent, subsidiaries, and related companies (Citizens) provide equal employment and advancement opportunities to all colleagues and applicants for employment without regard to age, ancestry, color, citizenship, physical or mental disability, perceived disability or history or record of a disability, ethnicity, gender, gender identity or expression, genetic information, genetic characteristic, marital or domestic partner status, victim of domestic violence, family status/parenthood, medical condition, military or veteran status, national origin, pregnancy/childbirth/lactation, colleague’s or a dependent’s reproductive health decision making, race, religion, sex, sexual orientation, or any other category protected by federal, state and/or local laws. At Citizens, we are committed to fostering an inclusive culture that enables all colleagues to bring their best selves to work every day and everyone is expected to be treated with respect and professionalism. Employment decisions are based solely on merit, qualifications, performance and capability. Equal Employment and Opportunity Employer Job Applicant Data Privacy Policy Background Check Any offer of employment is conditioned upon the candidate successfully passing a background check, which may include initial credit, motor vehicle record, public record, prior employment verification, and criminal background checks. Results of the background check are individually reviewed based upon legal requirements imposed by our regulators and with consideration of the nature and gravity of the background history and the job offered. Any offer of employment will include further information.