Apptega

• Own Apptega’s messaging, positioning, and value propositions across products, personas, and segments • Translate product capabilities into clear, differentiated, and compelling stories—especially around ROI for partners and customers • Partner closely with Product to support launches, releases, and roadmap communication • Develop and maintain core assets including messaging frameworks, personas, and use cases • Lead content strategy across the funnel (awareness → conversion → enablement) • Create and oversee high-impact content across formats (web, email, sales collateral, webinars, thought leadership) • Ensure consistent storytelling and voice across all external channels • Incorporate customer insights and voice-of-customer into all messaging • Own demand generation strategy in partnership with external agency (website, SEO, GEO/AEO, paid media) • Act as the internal lead for agency management—setting priorities, reviewing performance, and ensuring alignment with business goals • Collaborate on campaign strategy, landing pages, and conversion optimization • Monitor performance and continuously optimize programs for pipeline impact • Develop sales and partner enablement materials that drive pipeline and revenue • Support indirect/channel motion with tailored messaging and assets for: MSPs, MSSPs, VARs/resellers Distributors (TSDs), agents, referral partners • Create tools such as pitch decks, battlecards, talk tracks, and “vs.” competitive pages • Partner with Sales and Channel teams to ensure alignment and effectiveness • Lead go-to-market planning and execution for product launches and key initiatives • Align marketing efforts with sales, product, and leadership priorities • Bring structure and clarity to a fast-paced, evolving environment

• Get familiar with Apptega and the cybersecurity marketplace • Learn about our target market and our customers • Understand the problem we solve and our value proposition • Maintain accurate records of all sales and prospecting activities • Take our Sales Playbook and build your plan on attacking the marketplace • Respond to inbound downloads and demo requests • Qualify and schedule leads for demos and trials with Apptega Account Executives • Manage a systematic approach for targeted prospect outreach using sales acceleration tools • Conduct introductory meetings and help schedule demonstrations with qualified prospects • Build confidence in messaging, sales pitch, and ability to demo Apptega

• Identify and recruit new channel partners in the Service Provider, MSP and/or MSSP community to expand the company's presence in the Risk and Compliance space. • Run a targeted “land and expand” sales cycle to select prospective partners. • Manage and maintain relationships with existing channel partners, providing training, support, and resources to drive sales. • Execute a channel sales strategy to meet revenue targets. • Collaborate with the company's sales and marketing teams to create effective go-to-market strategies for our partners. • Act as a liaison between the company and its channel partners, communicating key product updates and marketing initiatives. • Analyze market trends and competitor activity to identify opportunities for growth in the channel. • Provide accurate and timely sales forecasts and pipeline reports.

• Identify and recruit new channel partners in the Service Provider, MSP and/or MSSP community to expand the company's presence in the Risk and Compliance space. • Run a targeted “land and expand” sales cycle to select prospective partners. • Manage and maintain relationships with existing channel partners, providing training, support, and resources to drive sales. • Execute a channel sales strategy to meet revenue targets. • Collaborate with the company's sales and marketing teams to create effective go-to-market strategies for our partners. • Act as a liaison between the company and its channel partners, communicating key product updates and marketing initiatives. • Analyze market trends and competitor activity to identify opportunities for growth in the channel. • Provide accurate and timely sales forecasts and pipeline reports.