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PatientPoint is a leading digital health company that connects patients, healthcare providers and life sciences companies with the right information in the moments care decisions are made. Our solutions are proven to influence patient behavior and improve health outcomes, driving value for all stakeholders. Across the nation’s largest network of connected digital devices in 35,000 physician offices, PatientPoint solutions empower better health for more than 750 million patient visits each year.
Product Manager, Ad Tech DOOH direct & programmatic
Location
United States
Posted
48 days ago
Salary
$90K - $161K / year
Seniority
Lead
No structured requirement data.
Job Description
Product Manager, Ad Tech DOOH direct & programmatic
PatientPoint - Invite Only
Role Description Join PatientPoint, a leading force in digital health, and help us turn every patient touchpoint into an opportunity for impact. Our mission: to empower better health by delivering timely, behavior-changing content in doctors’ offices across the US. With a rapidly expanding network spanning tens of thousands of physician practices and hundreds of thousands of providers, your work here will directly influence how patients and clinicians make decisions… giving you a chance to drive meaningful outcomes at scale. PatientPoint is seeking a Product Manager to join our growing Ad Tech team focused on scaling PatientPoint's advertising platform, with a focus on our Precision product. This role sits at the intersection of client management, healthcare, media, measurement, and technology, and plays a critical part in delivering relevant, compliant, and high-performing advertising experiences that advance both patient education and partner engagement objectives. You will collaborate closely with engineering, analytics, and operational teams to execute a roadmap that delivers seamless programmatic advertising, advanced targeting, and yield optimization across our healthcare-focused digital ad products. What You’ll Do: - Own and prioritize sprint-level execution, write user stories, groom backlogs, manage trade-offs, and QA deliveries, inform strategy and ensure alignment with business objectives. - Collaborate with engineers, analysts, and campaign ops to deliver seamless, secure, and scalable ad experiences across all patient-facing digital endpoints, continuously enhancing ad serving platforms and proprietary ad management tools. - Support integrations with SSPs, DSPs, ad servers, creative delivery platforms, and patient engagement platforms. - Serve as the primary liaison for the digital advertising product and initiatives you focus on, aligning cross-functional stakeholders across commercial, sales, content, compliance, and technical teams to ensure coordinated execution. - Define and monitor success metrics for ad performance; improve instrumentation of, and leverage, analytics to drive ongoing improvements in effectiveness, relevance, and user engagement. - Stay informed of industry trends, emerging technologies, and best practices to ensure PatientPoint remains at the forefront of healthcare ad tech innovation. - Translate strategic product vision into detailed execution plans. - Drive post-launch feedback loops and product iteration. - Contribute to platform documentation, process design, and product enablement materials. Qualifications - 3+ years of experience in product management, ideally within Ad Tech, digital media platforms (with a focus on publisher experience), or health tech environments. - Deep understanding of publisher side digital advertising systems, including Google Ad Manager, DV360, Kevel, VAST/VPAID standards, SSPs/DSPs, and IAB guidelines. - Proven experience integrating data and business systems such as Snowflake and Salesforce with ad server platforms. - Strong technical writing skills, proficient at creating detailed, actionable product requirements and documentation. - Demonstrated ability to effectively collaborate cross-functionally, balancing both technical and business considerations. Requirements - Experience working with patient- or healthcare-related platforms, with a strong understanding of privacy, consent, and regulatory requirements including HIPAA and PHI. - Understanding of healthcare marketing compliance, including pharmaceutical advertising regulations. - Previous ownership and accountability for revenue-generating products, including budgeting, forecasting, and financial analysis. - Technical proficiency with analytics and management tools such as Salesforce, JIRA, Looker, and SQL. - Bachelor’s degree in Computer Science or related field, or equivalent practical experience. Benefits - Competitive compensation. - Flexible time off to recharge. - Hybrid work options. - Mental and emotional wellness resources. - 401K plan. - Comprehensive range of modernized benefits and cultural perks.
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Principal Program Manager, Product Operations, Circle Payments Network
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