• Drive measurable growth by creating, adapting, and optimizing direct response copy across high-impact campaigns and placements, ensuring alignment with internal and partner goals, platform best practices, and compliance standards. • Adapt and iterate on proven copy frameworks: Translate winning structures (listicles, ads, FALPs, landing pages) to new partners, offers, placements, and channels. • Assist with general creative output: This includes development of short-form ad copy like headlines and longer-form assets like listicle creatives, video scripts, and landing pages. • Execute mechanical punch-ups and structured variations: Tighten headlines, body copy, and hooks; produce new iterations based on existing winners to expand testing capacity. • Build and update offer-specific copy: Develop copy for well-defined offers, incorporating feedback and direction from the team. • Support compliance-driven revisions and partner updates: Implement required copy changes due to compliance, product updates, or partner requests across ads and pages. • Develop new paid acquisition headlines and variations: Write and iterate Meta and Google ad headlines by adapting proven angles and collaborating with UA teams. • Contribute new test ideas and competitive insights: Propose and test new creative derived from market research competitor insights, performance trends, or team collaboration; log and share findings to inform testing strategy.

• Drive measurable growth by creating, adapting, and optimizing direct response copy across high-impact campaigns and placements, ensuring alignment with internal and partner goals, platform best practices, and compliance standards. • Adapt and iterate on proven copy frameworks; Translate winning structures (listicles, ads, FALPs, landing pages) to new partners, offers, placements, and channels. • Assist with general creative output; development of short-form ad copy like headlines and longer-form assets like listicle creatives, video scripts, and landing pages. • Execute mechanical punch-ups and structured variations; Tighten headlines, body copy, and hooks; produce new iterations based on existing winners to expand testing capacity. • Build and update offer-specific copy; Develop copy for well-defined offers, incorporating feedback and direction from the team. • Support compliance-driven revisions and partner updates; implement required copy changes due to compliance, product updates, or partner requests across ads and pages. • Develop new paid acquisition headlines and variations; Write and iterate Meta and Google ad headlines by adapting proven angles and collaborating with UA teams. • Contribute new test ideas and competitive insights; Propose and test new creative derived from market research competitor insights, performance trends, or team collaboration; log and share findings to inform testing strategy.

• Drive measurable growth by creating, adapting, and optimizing direct response copy across high-impact campaigns and placements, ensuring alignment with internal and partner goals, platform best practices, and compliance standards. • Adapt and iterate on proven copy frameworks: Translate winning structures (listicles, ads, FALPs, landing pages) to new partners, offers, placements, and channels. • Assist with general creative output: This includes development of short-form ad copy like headlines and longer-form assets like listicle creatives, video scripts, and landing pages. • Execute mechanical punch-ups and structured variations: Tighten headlines, body copy, and hooks; produce new iterations based on existing winners to expand testing capacity. • Build and update offer-specific copy: Develop copy for well-defined offers, incorporating feedback and direction from the team. • Support compliance-driven revisions and partner updates: Implement required copy changes due to compliance, product updates, or partner requests across ads and pages. • Develop new paid acquisition headlines and variations: Write and iterate Meta and Google ad headlines by adapting proven angles and collaborating with UA teams. • Contribute new test ideas and competitive insights: Propose and test new creative derived from market research competitor insights, performance trends, or team collaboration; log and share findings to inform testing strategy.

• Develops and implements departmental goals, plans, and standards that meet requirements/objectives of the organization. • Directs and evaluates departmental operations to achieve performance and quality control objectives. • Plans and monitors staffing activities, including hiring, orienting, evaluating, disciplinary actions, and continuing education initiatives. • Prepares, monitors, and evaluates departmental budgets, and ensures that the department operates in compliance with allocated funding. • Coordinates and directs internal/external audits. • Creates and fosters an environment that encourages professional growth. • Ensures department stays focused on their important role in the continuum of care. • Ability to travel as needed. • Other duties as assigned