• Independently lead quantitative business studies from hypothesis formulation through data extraction, modeling and delivery of strategic recommendations; • Identify growth opportunities within the App channel using statistical analyses — correlations, customer segmentation, propensity analysis and regression models applied to contracting/purchase behavior; • Monitor digital channel performance metrics (conversion funnel, average ticket size, contract volume), diagnose deviations and propose data-driven corrective actions; • Contribute to the design of new features and user journeys, acting as a bridge between business and technology with a data-driven perspective; • Build and maintain analytical dashboards in Power BI or similar tools, ensuring KPI visibility for leadership; • Proactively identify and remove obstacles to team performance, bringing data-based inputs to decision-making.

About the Role At Maleda, we partner with high-growth, product-driven companies to build and scale world-class capabilities. We are seeking a Consumer Insights Lead, Global to define and drive the end-to-end consumer insights strategy across markets, shaping how the organization understands and serves its customers. This is a highly strategic role for a senior leader who can translate complex data into actionable insights, influence executive decision-making, and build scalable insights frameworks that inform product, marketing, and business strategy globally. What You’ll Do - Define and lead the global consumer insights strategy, ensuring alignment with company priorities and growth objectives - Serve as a trusted advisor to senior leadership, translating consumer behavior and market trends into clear, actionable recommendations - Design and oversee qualitative and quantitative research programs (e.g., segmentation, brand tracking, journey mapping, NPS, experimentation) - Synthesize insights from multiple data sources (research, analytics, market data) into cohesive narratives that drive decision-making - Partner closely with Product, Marketing, Operations, and Regional teams to embed insights into roadmaps and go-to-market strategies - Build and scale global insights frameworks, tools, and processes to ensure consistency and impact across markets - Lead and develop a high-performing insights team (or operate as a senior individual contributor with broad influence) - Identify emerging trends, shifts in consumer behavior, and competitive dynamics across regions - Drive measurement frameworks to evaluate the impact of consumer-facing initiatives What We’re Looking For - 8–12+ years of experience in consumer insights, market research, strategy, or analytics - Proven track record of influencing senior stakeholders and driving business decisions through insights - Deep expertise in both qualitative and quantitative research methodologies - Experience working in global, cross-market environments with strong cultural awareness - Strong storytelling skills with the ability to distill complex data into clear, compelling narratives - Demonstrated ability to operate strategically while also driving execution - Experience partnering with Product and Marketing teams in high-growth environments Preferred Qualifications - Experience in marketplace or consumer tech companies - Background in consulting or leading insights functions within global organizations - Experience with advanced analytics, experimentation, or data science teams - Familiarity with tools such as SQL, Tableau, Qualtrics, or similar research and analytics platforms - Experience building insights functions or scaling processes from 0→1 Key Details - Start Date: May 2025 - Duration: 12-month contract (potential for extension) - Location: US, remote - Work Schedule: Full-time, 40 hours per week, Monday-Friday - Pay Rate Range: $130-$170 per hour

• In charge of the prioritization of projects • Auditing project alignment with overall technical or business strategy • Guiding resource allocation • Supporting the development of project or program execution plans • Manages Agile / Lean portfolios • Supports overall strategy, investment funding, Agile portfolio operations, and Lean governance • Applies lean thinking concepts to program and product • Coaches stakeholders to achieve objectives • Facilitates portfolio management processes to ensure strategic alignment on technologies and goals • Develops and monitors reporting metrics and portfolio dashboards • Creates visibility into areas struggling with scope, schedule, resources, or budget • Contributes to the development, management and optimization of portfolio, program, and project management methodologies • Facilitates resource and budget planning with IT teams • Identifies dependencies and critical paths and aids stakeholders in managing them • Improves and streamlines the project lifecycle • Identifies and resolves problems, developing and evaluating options and implementing solutions • Analyzes project risk profile and balance at portfolio level • Contributes to capacity planning for resource needs and scheduling • Develops and maintains processes to facilitate integrated project scoping • Maintains departmental work process for IT controls • Analyzes demand data to identify trends • Identifies key leading and lagging risk factors • Ensures compliance to all policies and procedures • Drives portfolio planning and operations for assigned portfolio • Performs other duties as assigned

• Conducts business process analyses, needs assessments and preliminary cost/benefit analyses. • Prepares functional, system and program specifications. • Provides management support in review of various internal/external reports/data. • Assists with testing efforts and may provide security administration to applications supported by the area when the appropriate written and approved request is received. • Evaluates activities, performance and systems within a specific area for standards and workflow simplification. • Compiles data for analysis and prepares reports and presentations for management using applicable programming languages and/or software products. • Reviews system enhancements/upgrades to determine applicability of customer file modification requirements. • Facilitates timely and accurate updates to reference files based on customer requests. • Coordinates testing and debugging of new or modified software. • Creates test matrices and supporting documentation. • Develops and executes formal test plans to ensure delivery of quality software applications. • Monitors software implementations for exceptions and to verify that changes to the systems' operational process had the desired effect. • Identifies and documents systems problems and assists in their resolution.