• Collaborate with CCO and commercial leadership to evolve brand positioning, messaging, and go-to-market strategy as we scale. • Translate scientific and technical capabilities into compelling marketing narratives. • Support customer communications initiatives with strategic messaging and materials. • Analyze Companies market for sizing and needs (including segmentation, adjacent markets, and growth drivers) • Competitive analysis, both existing and emerging. • Draws data from both internal BD data sources (e.g. SFDC) and external industry sources. • Works with CCO to inform key strategic decisions during the 5-year LRP process. • Keeps CCO and LT informed on marketing trends real time. • Develop and maintain marketing materials: pitch decks, service brochures, data sheets, and corporate presentations. • Equip the commercial team with tailored content and campaigns aligned with the sales pipeline. • Work with Inside Sales to provide key criteria to be used for Lead Scoring to enhance our success rate through the funnel. • Plan, coordinate, and execute trade shows and conferences including logistics, booth design, collateral, lead tracking and ROI analysis. • Represent the company onsite, supporting business development and technical teams. • Set up internal procedures to support conference support from the site. • Track key performance indicators (KPIs) and marketing ROI. • Regularly report insights and recommendations to optimize spend and impact. • Oversee digital presence, including website, SEO/SEM, social media, and email marketing. • Manage and lead content strategy: case studies, whitepapers, newsletters, technical blogs, etc. • Coordinate with external digital/creative agency partners.

• Execute assigned digital marketing campaigns and initiatives in support of brand and lead generation goals • Maintain and update key digital channels, with a primary focus on LinkedIn and other B2B platforms • Support the creation and distribution of digital content, including social posts, emails, and campaign assets • Assist with HubSpot CRM activities such as campaign setup, list management, and reporting support • Partner with internal teams to produce digital assets that support business development and client engagement • Track basic performance metrics and help compile insights for ongoing optimization • Manage multiple projects while meeting deadlines and maintaining attention to detail

• Lead and manage all marketing strategy for online programs • Develop marketing assets and execution plans • Analyze campaign performance for lead generation and student enrollment • Collaborate with faculty, staff, and partners to understand the target audience • Seek out new marketing channels and test new tactics • Manage marketing budgets and report on key metrics

• Revenue growth: Set targets, build the plan, execute against them • Positioning & ICP: Decide where we win (specialties, practice sizes, geography) • Service packaging: Productize our offerings into clear, sellable packages • Pipeline development: Build a repeatable engine (inbound, outbound, partnerships, referrals) • Sales leadership: Lead discovery calls, present solutions, close retainers • Client strategy: Own key relationships and ensure we deliver measurable ROI • Delivery oversight: Direct the offshore team; ensure quality by establishing processes