Varonis is looking for an AEO Content Engineer to elevate our visibility across modern search surfaces, AI answer engines, and community-driven platforms with rigor, speed, and an obsessive focus on accuracy. This role sits at the intersection of content, search, and AI systems. You’ll own how Varonis shows up in zero-click environments, how our brand is represented by LLMs, and how our content influences what gets cited, summarized, and trusted. You’ll fully own the Varonis blog as a core AEO asset, while also shaping how third-party sources, technical communities, and high-trust platforms feed into AI-generated answers about data security. We’re looking for someone who is highly organized, resilient, curious, and relentless about finding and fixing the narrative when needed. Responsibilities: - Develop own and execute our end-to-end AEO strategy to define how we show up across AI answer engines, setting the KPIs and goals, and reporting progress clearly to leadership. - Build and own a content program designed with AEO in mind — topic clusters, entity authority, answer-first structure, and a publishing cadence that treats the blog as a living AEO asset. - Write and edit across every format and channel that feeds AI answers (blog posts, product pages, FAQs, Reddit threads, etc.) with a consistent bar for technical accuracy and answer intent. - Audit existing content continuously to identify gaps between what we publish and what AI models' surface and keep our messaging current as the product evolves. - Implement structured data, schema markup, and on-page optimizations that improve AI discoverability. - Monitor our presence across Reddit, industry forums, and Q&A platforms that LLMs treat as high-trust inputs to respond in ways that keep us authoritative, accurate, and timely. - Identify and shape how third-party sources influence AI-generated answers about us, building a layered AEO ecosystem, not just owned content. - Stay ahead of how AI search is evolving and adapting strategies proactively. - Experiment with content formats, structures, and distribution strategies designed specifically for modern search behaviors. - Partner closely with SMEs across product, sales, and marketing to pressure-test technical claims and ensure everything we publish holds up to expert scrutiny. The ideal candidate will have: - 3+ years of experience in creating search-focused content, editorial roles, or related B2B content positions (cybersecurity experience is a plus). - Demonstrated knowledge of Generative Engine Optimization (GEO) and Answer Engine Optimization (AEO), including the distinction between LLM training data and real-time retrieval (RAG. - Working knowledge of Schema.org structured data types and their role in LLM entity disambiguation and citation process as well as knowledge of how LLM crawlers (GPTBot, CCBot, PerplexityBot) work at a technical level. - Demonstrated experience engaging in communities such as Reddit, technical forums, etc., from a brand or research perspective. - Strong writing and editorial judgment, with the ability to make complex technical topics approachable without oversimplifying. - A highly organized, detailed-orientated, and analytical mindset with the ability to translate incomplete or noisy data into action. You don’t wait for perfect information to act. - Enjoys finding errors, edge cases, and inconsistencies in technical explanations, especially when AI gets them wrong, and fixing them with rigor and speed. - Think in systems, not just pages. You understand how blogs, forums, reviews, and third-party sites influence AI answers together. You’re able to build a layered AEO framework, not just a list of tactics. - Actively experiment with LLMs and AI tools to understand search behavior and why answers change, not just that they change. We invite you to check out our Instagram Page to gain further insight into the Varonis culture! @VaronisLife Varonis is an equal-opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, national origin, disability, veteran status, and other legally protected characteristics #LI-Remote

Deine Zukunft – starte bei uns! Das erwartet dich bei uns - Content Strategie: Du entwickelst eine integrierte Content-Marketing-Strategie entlang der Customer Journey und stellst deren konsequente Umsetzung über alle relevanten Kanäle sicher (Social Media, E-Mail-Kampagnen, Blog und weitere Touchpoints). Dafür erstellst du CI-konformen Content in Form von Text-, Bild- und Videoinhalten. - Analyse und Reports: Du analysierst die Content-Performance anhand relevanter KPIs und leitest Optimierungsmaßnahmen ab - Zusammenarbeit: Du arbeitest eng mit weiteren Kolleg: innen im Bereich Brand Management und UI/UX zusammen und unterstützt bei Marketingaktionen Das bringst du mit - Abgeschlossenes Studium in einem relevanten Bereich (z. B. Marketing, Kommunikation, Social Media, Blog), alternativ eine vergleichbare abgeschlossene Ausbildung - Hohe Online-Affinität sowie ein Gespür für Trends und zielgruppenorientierte Inhalte - Berufserfahrung im Bereich Content, Social Media oder Marketing - Sicherer Umgang mit Meta Business Suite und/oder gängigen CMS-, All-In-One- und Social-Media-Plattformen - Erfahrung in der Betreuung von Social-Media-Kanälen (B2B) - Kenntnisse in HubSpot sowie SEO-Grundlagenwissen sind wünschenswert Das bieten wir dir Wir bieten dir verantwortungsvolle und abwechslungsreiche Aufgaben in einem innovativen und zukunftsorientieren Team. Vielfältige Gestaltungsmöglichkeiten und eine sehr kollegiale Arbeitsatmosphäre, die dir einen Raum für persönliches Wachstum ermöglicht. Home-Office und flexible Arbeitszeiten bieten dir eine hervorragende Work-Life-Balance. Zudem bieten wir dir weitere reizvolle Benefits. - Die Möglichkeit, größtenteils remote zu arbeiten - Eine moderne Ausstattung inklusive iPhone, Laptop und Kamera - Flexible Arbeitszeiten, die sich gut mit deinem Alltag vereinbaren lassen - Ausgeprägten Teamgeist sowie Wertschätzung von Engagement und Leistung - Offene Kommunikation und flache Hierarchien, die den Austausch auf Augenhöhe fördern - Bonuszahlungen bei individuellen Zielerreichungen - Weiterbildungsmöglichkeiten um dich bestmöglich zu fördern - Eine vertrauensbasierte Unternehmenskultur, in der Eigenverantwortung großgeschrieben wird - Gutscheinkarte mit monatlichem Guthaben für kleine Extras im Alltag - Dienstradleasing für nachhaltige Mobilität und mehr Bewegung im Alltag - Kurze Entscheidungswege und schnelle Abstimmungen dank effizienter Strukturen - Karrierechancen in einem Umfeld innovativer und zukunftsorientierter Produkte - Regelmäßige Teambuildingmaßnahmen, um den Zusammenhalt und Spaß im Team zu stärken Und nach der Ausbildung?

• Own the execution of REPLUG’s LinkedIn and related channels, ensuring content is consistently published, optimized, and improved over time. • Turn raw inputs (notes, transcripts, drafts, articles) into engaging posts, carousels, and short-form video concepts that align with brand guidelines and platform best practices. • Support content distribution by testing formats, hooks, and messaging to improve performance (engagement, reach, conversions). • Repurpose existing long-form content (articles, documents, presentations) into short-form assets across formats (posts, carousels, video scripts, newsletters). • Edit and refine content to improve clarity, structure, and consistency while adapting it for different channels and audiences. • Ensure content is reusable and can be leveraged across multiple touchpoints (social, email, sales, partnerships). • Own content calendars and publishing workflows across channels. • Manage drafts, assets, and scheduling to keep the pipeline moving. • Execute and support content across formats (posts, carousels, video, newsletters). • Test formats, hooks, and distribution approaches to improve performance. • Contribute to channel growth, PR/outreach, and co-marketing execution.

• Create and publish blog posts on topics such as data, analytics, and AI – from research to the finished article. • Work closely with colleagues from various departments to develop compelling content for our website. • Write concise posts for our LinkedIn page and increase our reach and community engagement. • Assist with marketing projects such as email marketing, white papers and studies, as well as event organization. • Contribute to the development of guidelines and best practices to further refine our marketing processes. • Maintain and optimize our website (including SEO measures) so it can reach its full potential.