• Help our clients be discovered, so they can reach their business goals. • Manage day-to-day campaign trafficking, pacing, and optimization, ensuring best-practice account structure and performance efficiency. • Identify new opportunities to help clients accomplish their goals and drive incremental revenue. • Audit existing search ad accounts and identity opportunities. • Manage ad spend, campaign objectives, targeting, and campaign timelines. • Report on current status of accounts, successes, and key learnings. • Organize hypotheses and recommendations, and be comfortable sharing with internal team members and clients.

What you need to know about us M&C Saatchi Performance is a global digital media agency, connecting brands to people. We deliver business growth for our clients through effective, measurable, and evolving digital media strategies Responsibilities - Grow paid search activity for all APAC clients - Conduct SEM audits on new clients and develop paid search proposals and plans - Implementation of SEM strategy across APAC clients - Ensure SEM best practices are in place - Campaign monitoring and optimization is done on a regular cadence and ensure that campaigns are working towards defined KPIs set by client - Deliver weekly reports and post campaign reports that include insightful learnings and actionable next steps - Engage with clients on a regular cadence on search performance, areas of improvements and recommendations - Test various automation tools and scripts to improve SEM performance or team efficiencies - Support associate director with new business development efforts for clients looking for search strategy and expertise - Provide direction to junior staff, managing their workload and providing support where needed - Managing and developing direct reports Requirements - 3+ years experience in Paid Search Marketing within an agency - Proficient Knowledge of: - Google SEM - Google SA360 - Google Ads Editor - Apple Search Ads (bonus) - Google Shopping (bonus) - Adwords script (bonus) - Knowledge of reporting tools; Hands on experience with MS Office a must, Experience with data visualization platforms such as Datorama a plus - Highly numerate and an ability to analyze results and derive insights from data - Good communication (both written and verbal) and people skills - A desire to work in fast-paced, quickly changing, technology-focused industry - Proven track record delivering on clients’ KPIs - Self- starter, committed to achieving results - Ability to problem solve and proactively seek solutions that improve team efficiency - Exceptional attention to detail with the ability to multi-task and meet deadlines in a fast-paced environment What you can expect from working at M&C Saatchi Performance - A vast insight into the world of digital marketing and in-depth knowledge across search and social advertising. - Experience working on regional projects across client verticals. - Experience working on digital advertising campaigns for large, global brands - Experience in working with a vibrant team in an agency environment - Insight into the M&C Saatchi Group M+C Saatchi Performance as part of M+C Saatchi Group, has pledged its commitment to create a company that values difference, with an inclusive culture. As part of this M+C Saatchi Group continues to be an Equal Opportunity Employer which does not and shall not discriminate, celebrates diversity and bases all hiring and promotion decisions solely on merit, without regard for any personal characteristics. If you require any reasonable adjustments throughout the recruitment and selection process, please make us aware as part of your application. All employee information is kept confidential according to General Data Protection Regulation (GDPR). #PERF M+C Saatchi Group was founded in 1995 and is now the biggest Independent creative agency group in the World. Founded on one core principle, Brutal Simplicity.

• Manage and optimise Google Ads campaigns for U.S.-based local B2C businesses • Create and manage high-performing Google Ads • Rehabilitate struggling campaigns to achieve measurable success • Test keywords, headlines, copy, and landing pages to find winning combinations • Handle technical and creative tasks personally or direct freelancers as needed • Report regularly to the leadership team on campaign performance and growth opportunities • Implement new processes to enhance team efficiency and agility

Title: Senior Analyst, Performance Marketing Location: Saint Louis United States Job Description: The Senior Analyst, Performance Marketing is a key contributor to the Performance Marketing team at Build‑A‑Bear. This role is responsible for end‑to‑end channel and campaign execution, day‑to‑day performance reporting, and ensuring campaigns are delivered accurately, efficiently, and on schedule. The Senior Analyst is highly data‑driven, passionate about digital advertising and measurable results, and excels at building strong, collaborative relationships across internal teams and external partners. Responsibilities: - Effectively collaborate with a variety of internal and external partners to define requirements, creative and messaging, solicit feedback and confirm campaign and promotional details (timing, budget, messaging and expected outcomes) - Partner with and take direction from the Sr Manager to develop Performance Marketing media mix & spend strategy - Coordinate campaign execution, optimization, and delivery, ensuring campaigns drive qualified traffic and exceed KPI goals - Ensure campaign and asset production (e.g., search copy, images, and video) is complete, accurate, and delivered on time by coordinating with internal teams and managing agency workflow in the workflow management platform - Provide actionable and regular analysis and insights for performance marketing channels, identifying campaign and channel optimization opportunities, including tracking performance against budget and forecast goals - Partner with Sr Manager on a testing roadmap and regularly conduct a variety of digital experiments. - Stay current with Google, Meta, TikTok and other Performance Marketing best practices and emerging trends - Leverage a range of available reporting tools to understand campaigns; including Paid Platforms (Meta, Google, TikTok etc.), Web Analytics (Google Analytics), and other tools (as directed) - Develop and maintain a consistent reputation as a self-starter, collaborative and effective partner Required Qualifications: - Bachelor's degree required - Passion for digital marketing - A minimum of 2-5 years of day-to-day Paid Social and/or Paid Search campaign production and analytics (in-house or agency) required - 1+ years of experience setting up digital experiments and/or tests in Paid Social or Paid Search - Google Analytics, Facebook Blueprint, and/or Google Ads Certified preferred - A working knowledge of digital marketing platforms and metrics, with an understanding of campaign settings and new innovations Preferred Qualifications: - Exposure to Marketing Mix Models (MMM) or other advanced measurement approaches. - Self-starter with strong project management skills and attention to detail - Efficient and effective at working cross functionally to collect requirements, respond to questions and complete tasks - Excel enthusiast and power user with proven experience building forecasts, analyzing campaign performance, and budgeting in spreadsheets - Strong analytical reasoning and planning skills Behavioral Traits for Success: - Demonstrates behavioral flexibility - Detail oriented and accurate - Calm, even-keeled approach - Empathetic and perspective taking - Reliable with great follow-through - Thoughtful problem solver - Comfortable supporting others' priorities - Prefers structure with flexibility Working Environment: - Typical office environment with climate control and sufficient lighting, ergonomic desk/chairs - Corporate office is in St. Louis, MO - Hybrid work schedule when within 45 miles of office - Remote > 45 miles of office; domestic travel to office when required Your Performance Will Be Measured On: Your performance will be measured by your ability to achieve annual department objectives and corporate goals which include but are not limited to the following. - Decision-making, judgment, and execution - Deadlines, accuracy, and quality - Communication - Budget allocation - Collaboration and coordination - Marketing results - Responsiveness - Stakeholder Feedback