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Director of Demand Generation
Location
United States
Posted
41 days ago
Salary
0
Seniority
Lead
Job Description
Director of Demand Generation
STARLIMS
• Own the marketing strategy, execution, and results for the STARLIMS portfolio of companies • Set the tone for growth each month, quarter and year • Report directly to the Global VP of Sales & Marketing • Build strategy, deploy budget, and iterate relentlessly to drive qualified lead volume that fuels our sales pipeline • Implement repeatable, scalable playbooks that drive predictable new and expansion pipeline across regions and product lines • Own the development, optimization and reporting across various demand gen funnels • Champion marketing operations excellence by partnering closely with marketing operations • Set and manage our marketing budget, ensuring we drive strong ROAS on our highest performing campaigns
Job Requirements
- 10+ years of B2B marketing experience, with at least 3 years leading performance marketing or demand gen teams
- Deep expertise across performance marketing, CRO, SEO, content, events, CRO and lifecycle marketing
- Strong interpersonal skills, including experience interacting across GTM and executive teams
- Proficiency with CRM tools, including but not limited to Salesforce and Hubspot
- Proficiency using AI tools to build, capture, and scale demand
- 4-year Bachelor’s degree or equivalent practical experience
Benefits
- Competitive health and Wellness (medical, dental, and vision)
- Retirement plan with matching company contribution
- Life Insurance and Disability/Income Protection
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