• Create a shared vision and cohesive roadmap for the future of ROI for customers within the HubSpot product. • You will be a critical member of the Product Triad - our system for building products collaboratively and strategically. • Drive alignment, set goals, build understanding and motivate others, including cross-functional partners across the company • Guide new product ideas from initial concept all the way through launch • Understand our customers and their journey through the product by engaging with them directly and often. Use customer insights and data to identify pain points and guide iterative improvements to ROI interactions. • Use data to identify opportunities to improve our customers’ experience, devise strategy to execute your ideas, and partner with business stakeholders across HubSpot to make solutions that help our customers grow • Partner with design and engineering to develop scalable systems for goal management, ROI surfaces and notifications experiences. • Work with other HubSpot teams to ensure the editor platform is extensible, reliable, and easy to build on.

• Own member acquisition end-to-end: from identifying high-potential eligible populations to driving registration and early activation. • Build the member acquisition "machine": • Segmentation and targeting logic • Channel and messaging strategy • A living experiment backlog • Measurement frameworks and weekly operating cadence • Stand up AI-driven growth workflows to scale: • Personalization and targeting • Creative generation and iteration • Campaign orchestration and ops efficiency • Run bold experiments across the acquisition funnel, including: • Partner / employer launch playbooks • Member outreach (email, SMS, direct mail where applicable) • Landing pages, referral loops, and conversion paths • Signup flow optimization and friction removal through product changes • Instrument, analyze, and explain performance: • Build and maintain dashboards • Evaluate experiments with strong measurement hygiene • Clearly call winners and losers and double down or kill fast • Other duties as assigned

• You will lead a cross-functional product group that spans: • Mobile: Our iOS and Android applications and mobile-first experiences. • Recipient Experience: The PandaDoc document viewing, signing, and collaboration surface with 5M+ MAUs. • Collaboration: In-document and cross-document collaboration features that drive adoption and retention. • Design Framework Adoption: In partnership with our VPUX, you will ensure our UI kit, design system, and visual language are adopted consistently across teams. • Critical Flows & UX: You will lead teams polishing our top user journeys (create, send, sign, pay) and improving information architecture across the platform.

• Lead a cross-functional product group that spans Mobile, Recipient Experience, Collaboration, Design Framework Adoption, Critical Flows & UX. • Ensure UI kit, design system, and visual language are adopted consistently across teams. • Polish top user journeys (create, send, sign, pay) and improve information architecture across the platform.