• Develop and refine a data-driven strategy to engage key segments in the NYC parenting and education market. • Produce and manage compelling marketing content, including videos, images, and narratives that highlight the transformative impact of our programs. • Implement SEO best practices, conduct keyword research, and optimize web content to enhance organic search visibility. • Manage and optimize marketing channels including social media channels (mainly Instagram and YouTube), continuously evaluating performance to adjust strategies. • Track and analyze campaign performance and SEO effectiveness, using insights to guide future strategies.

The Job This role owns the performance and optimization of Panther’s digital marketing engine. The focus is on driving pipeline through high-performing website experiences, lifecycle marketing, and data-driven campaign execution. This person will lead execution across email, website, paid media, and organic growth (SEO/AEO), while partnering with Marketing Ops and external agencies to continuously improve conversion, engagement, and pipeline generation. The Company Panther makes security teams smarter and faster than attackers. We're building the AI SOC platform that modern security teams need. Our Detection-as-Code approach, cloud-native architecture, and powerful security data lake help teams detect and respond to threats at scale. Security teams at leading companies use Panther to protect their organizations without the overhead and costs of legacy SIEM solutions. Founded by security practitioners who lived the pain of protecting large organizations, we've raised $140M from Coatue, Lightspeed, ICONIQ Growth, Snowflake Ventures, and others. We're a global, remote-first company serving customers worldwide. Our culture is built on flexibility, transparency, and collaboration. We operate by three core values: Create Customer Love, Be an Owner, and Take Care of the Team. We believe diverse perspectives make us better, and that building great security technology should also mean building a rewarding place to work. The Responsibilities - Own website performance, including conversion rates, user flows, and landing page optimization - Run CRO experiments across pages, forms, and CTAs to improve conversion to pipeline - Own organic growth strategy across SEO and AEO, improving visibility in search and AI-driven discovery (LLMs) - Partner with product marketing to drive high-intent traffic through search, technical content, and conversion-focused pages - Build and scale lifecycle programs in HubSpot (ie. nurtures) - Own email strategy and execution, including segmentation, personalization, and performance - Partner with the external agency to optimize paid media performance across LinkedIn, Google, and other channels - Own reporting across website, email, paid, and organic performance, with clear insights and recommendations - Monitor funnel performance and identify opportunities to improve conversion and pipeline - Run A/B tests across messaging, creative, and conversion paths to continuously improve results Primary Outcomes - Increased website conversion rates and pipeline contribution across both paid and organic channels - Scalable, high-performing lifecycle and nurture programs - Improved organic visibility across search and AI-driven discovery (SEO/AEO) - Clear visibility into funnel performance and marketing impact - More efficient and balanced digital demand engine The Requirements - 4+ years of experience in B2B digital marketing, with hands-on ownership of website, email, and paid media channels - Experience owning website performance and conversion optimization, including CRO experimentation and landing page strategy - Strong knowledge of marketing automation (HubSpot preferred) and CRM systems (Salesforce required) - Experience building and scaling lifecycle and nurture programs - Familiarity with SEO and emerging AEO/AI-driven discovery strategies - Analytical mindset with the ability to own reporting across multiple channels and translate data into actionable recommendations - Experience managing external agency relationships, particularly for paid media - Excellent project management and communication skills We believe in transparency throughout our process — including how we approach AI. We recognize that AI tools can enhance productivity and support high-quality work. Candidates are welcome to use AI tools for assistance when preparing application materials and completing take-home assignments. If AI use is not permitted for a specific assessment, we will indicate that clearly in the instructions. During live interviews, we ask that candidates not use AI tools to generate or supply real-time answers. This includes reading from AI-generated responses or prompts during conversational, behavioral, or technical discussions. These conversations are designed to understand your individual thinking process, problem-solving approach, and ability to communicate your ideas. We also use AI tools to support our recruiting processes; hiring decisions are made by our team, not AI. Reasonable Accommodations We are committed to providing equal opportunity to all candidates. If you require the use of an AI-based tool or any other assistive technology as a reasonable accommodation for a disability or medical condition, please notify us prior to your interview. We will engage in an interactive process to determine what arrangements are appropriate for your situation. Accommodation requests are handled individually and in accordance with applicable law. The Perks - Competitive equity in a well-established cybersecurity company - Unlimited PTO with a 15-day minimum, plus local federal holidays - Latest tech equipment and budget for your personalized setup - Comprehensive health and benefits coverage - Remote-first culture built for distributed teams Panther labs is an Equal Opportunity Employer. The Company prohibits discrimination and harassment on the basis of: race, color, national origin, ancestry, sex (including pregnancy, childbirth, breastfeeding), gender, gender identity, gender expression, sexual orientation, marital status, age, religious creed, physical disability, mental disability, genetic information, military or veteran status, or any other status protected by law. All employment decisions are decided on the basis of qualifications, merit, and business need. Cash compensation range: $92,000 - $120,000 OTE (90/10 pay split) USD Annually dependent on experience. The cash compensation above includes base salary and on-target commission for employees in eligible roles. In addition to cash compensation, all full-time Pantherinos are eligible to participate in our equity plan to receive Incentive Stock Options (ISO). Individual compensation packages are based on a few factors unique to each candidate, including their location, experience, and expertise, and may vary from the above-mentioned range.

The Job This role owns the performance and optimization of Panther’s digital marketing engine. The focus is on driving pipeline through high-performing website experiences, lifecycle marketing, and data-driven campaign execution. This person will lead execution across email, website, paid media, and organic growth (SEO/AEO), while partnering with Marketing Ops and external agencies to continuously improve conversion, engagement, and pipeline generation. The Company Panther makes security teams smarter and faster than attackers. We're building the AI SOC platform that modern security teams need. Our Detection-as-Code approach, cloud-native architecture, and powerful security data lake help teams detect and respond to threats at scale. Security teams at leading companies use Panther to protect their organizations without the overhead and costs of legacy SIEM solutions. Founded by security practitioners who lived the pain of protecting large organizations, we've raised $140M from Coatue, Lightspeed, ICONIQ Growth, Snowflake Ventures, and others. We're a global, remote-first company serving customers worldwide. Our culture is built on flexibility, transparency, and collaboration. We operate by three core values: Create Customer Love, Be an Owner, and Take Care of the Team. We believe diverse perspectives make us better, and that building great security technology should also mean building a rewarding place to work. The Responsibilities - Own website performance, including conversion rates, user flows, and landing page optimization - Run CRO experiments across pages, forms, and CTAs to improve conversion to pipeline - Own organic growth strategy across SEO and AEO, improving visibility in search and AI-driven discovery (LLMs) - Partner with product marketing to drive high-intent traffic through search, technical content, and conversion-focused pages - Build and scale lifecycle programs in HubSpot (ie. nurtures) - Own email strategy and execution, including segmentation, personalization, and performance - Partner with the external agency to optimize paid media performance across LinkedIn, Google, and other channels - Own reporting across website, email, paid, and organic performance, with clear insights and recommendations - Monitor funnel performance and identify opportunities to improve conversion and pipeline - Run A/B tests across messaging, creative, and conversion paths to continuously improve result Primary Outcomes - Increased website conversion rates and pipeline contribution across both paid and organic channels - Scalable, high-performing lifecycle and nurture programs - Improved organic visibility across search and AI-driven discovery (SEO/AEO) - Clear visibility into funnel performance and marketing impact - More efficient and balanced digital demand engine The Requirements - 4+ years of experience in B2B digital marketing, with hands-on ownership of website, email, and paid media channels - Experience owning website performance and conversion optimization, including CRO experimentation and landing page strategy - Strong knowledge of marketing automation (HubSpot preferred) and CRM systems (Salesforce required) - Experience building and scaling lifecycle and nurture programs - Familiarity with SEO and emerging AEO/AI-driven discovery strategies - Analytical mindset with the ability to own reporting across multiple channels and translate data into actionable recommendations - Experience managing external agency relationships, particularly for paid media - Excellent project management and communication skills We believe in transparency throughout our process — including how we approach AI. We recognize that AI tools can enhance productivity and support high-quality work. Candidates are welcome to use AI tools for assistance when preparing application materials and completing take-home assignments. If AI use is not permitted for a specific assessment, we will indicate that clearly in the instructions. During live interviews, we ask that candidates not use AI tools to generate or supply real-time answers. This includes reading from AI-generated responses or prompts during conversational, behavioral, or technical discussions. These conversations are designed to understand your individual thinking process, problem-solving approach, and ability to communicate your ideas. We also use AI tools to support our recruiting processes; hiring decisions are made by our team, not AI. Reasonable Accommodations We are committed to providing equal opportunity to all candidates. If you require the use of an AI-based tool or any other assistive technology as a reasonable accommodation for a disability or medical condition, please notify us prior to your interview. We will engage in an interactive process to determine what arrangements are appropriate for your situation. Accommodation requests are handled individually and in accordance with applicable law. The Perks - Competitive equity in a well-established cybersecurity company - Unlimited PTO with a 15-day minimum, plus local federal holidays - Latest tech equipment and budget for your personalized setup - Comprehensive health and benefits coverage - Remote-first culture built for distributed teams Cash compensation range: $103,000 - $115,000 OTE (90/10 pay split) CAD Annually dependent on experience. The cash compensation above includes base salary and on-target commission for employees in eligible roles. In addition to cash compensation, all full-time Pantherinos are eligible to participate in our equity plan to receive Incentive Stock Options (ISO). Individual compensation packages are based on a few factors unique to each candidate, including their location, experience, and expertise, and may vary from the above-mentioned range.

Introduction Welcome to Gallagher - a global community of people who bring bold ideas, deep expertise, and a shared commitment to doing what’s right. We help clients navigate complexity with confidence by empowering businesses, communities, and individuals to thrive. At Gallagher, you’ll find more than a job; you’ll find a culture built on trust, driven by collaboration, and sustained by the belief that we’re better together. Whether you join us in a client-facing role or as part of our brokerage division, our benefits and HR consulting division, or our corporate team, you’ll have the opportunity to grow your career, make an impact, and be part of something bigger. Experience a workplace where you’re encouraged to be yourself, supported to succeed, and inspired to keep learning. That’s what it means to live The Gallagher Way. How you'll make an impact Concentrated on organizing, distributing, and tracking leads obtained via digital channels, incumbent(s) will perform daily monitoring of digital marketing campaigns; Refine the lead management process; Assess and recommend methods to optimize and streamline the lead process; and track the success of the programs. Further responsibilities involve regularly tracking and measuring lead growth, producing reports and monthly dashboards to illustrate associated metrics, determining/assigning sales qualified leads to the appropriate sales person, and quality checks. About You Required: Bachelor's degree and 5 years related experience required. Experience with managing Salesforce.com and Marketing Automation Tools (like Marketing Cloud, Pardot, Hubspot, Eloqua, Watson, or Marketo) in a B2B environment required. Preferred: Experience running demand generation campaigns. Salesforce CRM experience. Experience in Insurance and/or Financial Services industry a plus. Behaviors: Strong communication and interpersonal skills, including excellent writing skills. Excellent attention to detail. Compensation and benefits We offer a competitive and comprehensive compensation package. The base salary range represents the anticipated low end and high end of the range for this position. The actual compensation will be influenced by a wide range of factors including, but not limited to previous experience, education, pay market/geography, complexity or scope, specialized skill set, lines of business/practice area, supply/demand, and scheduled hours. On top of a competitive salary, great teams and exciting career opportunities, we also offer a wide range of benefits. Below are the minimum core benefits you’ll get, depending on your job level these benefits may improve: - Medical/dental/vision plans, which start from day one! - Life and accident insurance - 401(K) and Roth options - Tax-advantaged accounts (HSA, FSA) - Educational expense reimbursement - Paid parental leave Other benefits include: - Digital mental health services (Talkspace) - Flexible work hours (availability varies by office and job function) - Training programs - Gallagher Thrive program – elevating your health through challenges, workshops and digital fitness programs for your overall wellbeing - Charitable matching gift program - And more... **The benefits summary above applies to fulltime positions. If you are not applying for a fulltime position, details about benefits will be provided during the selection process. We value inclusion and diversity Click Here to review our U.S. Eligibility Requirements Inclusion and diversity (I&D) is a core part of our business, and it’s embedded into the fabric of our organization. For more than 95 years, Gallagher has led with a commitment to sustainability and to support the communities where we live and work. Gallagher embraces our employees’ diverse identities, experiences and talents, allowing us to better serve our clients and communities. We see inclusion as a conscious commitment and diversity as a vital strength. By embracing diversity in all its forms, we live out The Gallagher Way to its fullest. Gallagher believes that all persons are entitled to equal employment opportunity and prohibits any form of discrimination by its managers, employees, vendors or customers based on race, color, religion, creed, gender (including pregnancy status), sexual orientation, gender identity (which includes transgender and other gender non-conforming individuals), gender expression, hair expression, marital status, parental status, age, national origin, ancestry, disability, medical condition, genetic information, veteran or military status, citizenship status, or any other characteristic protected (herein referred to as “protected characteristics”) by applicable federal, state, or local laws. Equal employment opportunity will be extended in all aspects of the employer-employee relationship, including, but not limited to, recruitment, hiring, training, promotion, transfer, demotion, compensation, benefits, layoff, and termination. In addition, Gallagher will make reasonable accommodations to known physical or mental limitations of an otherwise qualified person with a disability, unless the accommodation would impose an undue hardship on the operation of our business.