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Foley logo
Foley

Driving Your Business Forward

Senior Demand Generation Manager

Performance MarketingPerformance MarketingFull TimeRemoteSeniorTeam 201-500Since 1992H1B SponsorCompany SiteLinkedIn

Location

Arizona + 21 moreAll locations: Arizona | California | Colorado | Connecticut | Florida | Illinois | Kansas | Nebraska | New Hampshire | New Jersey | New York | North Carolina | Maryland | Massachusetts | Michigan | Pennsylvania | Rhode Island | South Carolina | Tennessee | Texas | Virginia | Wisconsin

Posted

51 days ago

Salary

$110K - $140K / year

Seniority

Senior

Bachelor Degree5 yrs expEnglish

Job Description

Senior Demand Generation Manager

Foley

• Own demand generation strategy aligned to company growth and pipeline goals • Plan and execute integrated, multi-channel campaigns (paid media, email, web, content syndication, etc.) • Drive pipeline metrics including MLs, MQLs, AQLs conversion rates, and revenue contribution • Define KPIs and continuously optimize campaigns based on performance data • Own lifecycle strategy, including lead nurturing, segmentation, and engagement programs • Partner with Content and Product Marketing to develop high-performing campaign assets • Analyze funnel performance and identify opportunities to improve conversion and efficiency • Build reporting frameworks and dashboards to track campaign and pipeline performance • Partner with Sales, RevOps, Product Marketing, and Content to align on strategy and execution

Job Requirements

  • 5–8+ years in demand generation, growth marketing, or digital marketing
  • Proven track record of driving pipeline and revenue through digital campaigns
  • Strong experience with lifecycle marketing and funnel optimization
  • Deep understanding of demand generation channels (paid media, email, web, automation)
  • Data-driven mindset with strong analytical and performance optimization skills
  • Experience working closely with Sales and RevOps to drive funnel efficiency
  • Strong cross-functional collaboration and communication skills
  • Familiarity with AI tools for marketing (content, segmentation, analytics, automation)
  • Experience testing and implementing new technologies or growth tactics
  • Highly organized, self-directed, and comfortable owning multiple programs
  • Bachelor’s degree or equivalent experience.

Benefits

  • medical, dental, and vision coverage
  • 401(k) with company match
  • paid time off and holidays
  • wellness programs
  • employee assistance program

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