• Develop and maintain clear value propositions, messaging frameworks, and positioning for our consumer data products. • Partner closely with Product Management to understand roadmaps, new features, and market differentiation. • Support launch planning and execution for new products, features, and enhancements. • Create and maintain sales enablement assets including pitch decks, battlecards, and FAQs, and assist with product one-pagers and other collateral. • Work closely with Sales, Customer Success, and Revenue teams to identify enablement gaps and improve sales effectiveness. • Conduct market, customer, and competitor research to inform messaging and go-to-market strategies. • Stay informed on trends in consumer data, location data, tracking, privacy, and the data technology landscape. • In coordination with Director of Product Marketing, plan and execute customer marketing activities across product lines, such as cross-sell/upsell campaigns and other customer communications. • Support creation of customer stories that illustrate the value of our solutions. • Act as a key liaison between Product, Sales, Marketing, and Customer Success teams. • Facilitate consistent messaging across external marketing channels, sales communications, and internal documentation. • Work closely with our content team to give them the material they need to create great content and collateral and support broader marketing initiatives such as campaigns, content, events, and thought leadership.

About the Role This is a dual-function role sitting across Patient Support and Marketing, with a focus on the German market. You'll be the first point of contact for our German-speaking patients while supporting Releaf marketing output - from social media and content to translation, campaign support, and ecommerce initiatives. As our operations scale and our new system (Cannaflow) goes live, the balance of the role is expected to shift progressively towards marketing. *Full bilingual fluency in English and German is essential for this role. Patient Support Responsibilities - Managing the Releaf central contact inbox via Front, handling inbound enquiries from patients, organisations, and cooperation partners - Responding to patient queries relating to delivery times and delays, refund requests, payment methods, out-of-stock orders, and prescription copy requests - Coordinating with pharmacies and, working closely with the Country Manager, acting as the connector between patients, pharmacies, and doctors when orders require manual resolution - Handling apology communications and goodwill gestures where appropriate - Answering questions about medication doses and usage in coordination with the clinical team - Supporting stock updates working closely with the Country Manager - Logging and escalating technical bugs and order issues to the IT team and Country Manager for resolution Marketing Responsibilities - Managing and growing the Releaf social media channels across Instagram, Facebook, TikTok and LinkedIn, in line with brand and compliance guidelines - Developing and owning the DE social content calendar - Creating platform-appropriate content across formats - reels, carousels, stills, and stories - bringing your own creative direction while working within brand guidelines - Submitting design briefs to the creative team via Monday.com for German-market content - Sourcing UGC creators and influencers relevant to the DE market for collaboration - Translating and localising communications, copy, and website content from English to German, with turnaround expectations agreed on a case-by-case basis - Supporting asset updates as Releaf DE's messaging evolves - Contributing to campaign planning and flagging key German cultural moments and dates, working closely with the Country Manager to ensure local relevance - Tracking performance against weekly and quarterly KPIs, reporting on follower growth, content pipeline, and upcoming campaigns - Scheduling content through SocialPilot where applicable Ecommerce Responsibilities - Supporting the build and launch of the Releaf Accessories shop, working closely with the UK Ecomm Coordinator Community Management - Monitoring and responding to comments via Meta Business Suite - Responding to Releaf DE's Trustpilot reviews  Why Releaf?  At Releaf, our people are the reason we've grown so quickly, and we don't take that lightly.  We've built a benefits package that reflects how much we value the team behind our mission: life insurance, private health cover, an Employee Assistance Programme, structured career progression, and enhanced holiday. We're a remote-first business, which means you get genuine flexibility and autonomy balanced with regular in-person time to connect with your colleagues. You'll need to be based in the UK, but wherever you work from, you'll be joining a team that's purposeful, fast-moving, and genuinely cares about the people in it.

• Provide marketing domain expertise for AI training, ensuring understanding of terminology, workflows, and logic. • Curate, label, and validate marketing datasets (ad copy, KPIs, customer segments). • Design realistic marketing scenarios (e.g., campaigns, A/B testing, multichannel strategies). • Map end-to-end marketing workflows into structured, AI-friendly formats. • Identify key decision points, metrics, and dependencies in marketing processes. • Evaluate AI outputs for relevance, creativity, tone, and brand compliance. • Deliver structured feedback and define evaluation criteria to improve model performance. • Collaborate with product and ML teams to develop AI-driven marketing solutions and innovations.

• Provide marketing domain expertise for AI training, ensuring understanding of terminology, workflows, and logic • Curate, label, and validate marketing datasets (ad copy, KPIs, customer segments) • Design realistic marketing scenarios (e.g., campaigns, A/B testing, multichannel strategies) • Map end-to-end marketing workflows into structured, AI-friendly formats • Identify key decision points, metrics, and dependencies in marketing processes • Evaluate AI outputs for relevance, creativity, tone, and brand compliance • Deliver structured feedback and define evaluation criteria to improve model performance • Collaborate with product and ML teams to develop AI-driven marketing solutions and innovations