About the Client: Our client is an international B2B iGaming technology provider with over 20 years of experience in developing proprietary gaming platforms. The company delivers turnkey solutions for online casino, poker, and sportsbook operators, combining in-house products with integrations from leading third-party providers. The platform is designed to help operators launch, scale, and optimize their online gaming businesses, with a strong focus on performance, flexibility, and long-term partnerships. The company has a solid presence across multiple international markets, including Asia and Latin America, and demonstrates consistent year-over-year growth. Position Overview: The Chief Marketing Officer (CMO) will lead and coordinate the company’s marketing function, ensuring alignment across teams and driving performance-focused execution. The role focuses on building a structured marketing system across key areas, including digital, product marketing, analytics, communications, design, and events. The CMO will define and implement a unified strategy to support business growth. Alongside leadership, the role requires strong hands-on expertise in digital marketing, with involvement in performance optimization, analytics, and key initiatives. Success in this role means improving marketing efficiency, strengthening cross-team collaboration, and driving sustainable growth in a competitive global iGaming market.

About the Client: Our client is an international B2B iGaming technology provider with over 20 years of experience in developing proprietary gaming platforms. The company delivers turnkey solutions for online casino, poker, and sportsbook operators, combining in-house products with integrations from leading third-party providers. The platform is designed to help operators launch, scale, and optimize their online gaming businesses, with a strong focus on performance, flexibility, and long-term partnerships. The company has a solid presence across multiple international markets, including Asia and Latin America, and demonstrates consistent year-over-year growth. Position Overview: The Chief Marketing Officer (CMO) will lead and coordinate the company’s marketing function, ensuring alignment across teams and driving performance-focused execution. The role focuses on building a structured marketing system across key areas, including digital, product marketing, analytics, communications, design, and events. The CMO will define and implement a unified strategy to support business growth. Alongside leadership, the role requires strong hands-on expertise in digital marketing, with involvement in performance optimization, analytics, and key initiatives. Success in this role means improving marketing efficiency, strengthening cross-team collaboration, and driving sustainable growth in a competitive global iGaming market.

• Lead national trade marketing, shaping retailer programs, compliance, and field execution • Develop and deploy retailer programs, merchandising standards, and promotional campaigns • Oversee field execution of cannabis-focused promotions and activations • Collaborate with the CMO, Sales, Creative, and Operations • Track and report on trade performance metrics

• Oversee marketing strategy and performance across multiple markets. • Serve as a strategic advisor to market leaders and brokers, aligning marketing efforts to revenue goals, business priorities, and client development strategies. • Identify growth opportunities and position marketing as a driver of business development, pursuits, and client engagement across all assigned markets. • Extend and operationalize the national marketing platform across all assigned markets. • Ensure consistent adoption of tools, workflows, and standards across markets. • Act as the primary connector between local markets and national platform teams (Brand, Content, PR, Operations, Data). • Drive efficiency by shifting work from custom, one-off execution to scalable, repeatable systems. • Lead adoption and integration of AI and workflow automation across assigned markets. • Redesign marketing workflows to reduce manual production and increase strategic capacity. • Partner with brokers and business line leaders to drive business development strategy and pipeline growth. • Oversee go-to-market strategy for property marketing initiatives across assigned markets, including leasing, asset positioning, and campaign execution. • Coach and develop local marketing teams, elevating strategic thinking, capability, and execution quality. • Establish KPIs aligned to revenue support, efficiency, and platform adoption; regularly monitor campaign performance and provide insights to drive optimization and ROI.