• Own Field + Sales events and virtual roundtables from planning through execution and optimization, aligned to Director-defined strategy • Translate high-level campaign priorities into program plans, formats, and execution approaches • Design program structure and attendee experience, including flow, engagement tactics, and follow-up approach • Make execution-level decisions to ensure programs are effective, scalable, and aligned to objectives • Own the execution of Sales-driven field events, including sporting suites, executive dinners, VIP experiences, and regional activations • Partner closely with Sales to align on target accounts, attendee strategy, and pipeline goals • Manage all logistics, vendor coordination, and on-site execution to deliver high-quality, white-glove experiences • Ensure strong pre-event engagement and post-event follow-up in coordination with Sales and Marketing • Continuously refine event formats and approaches to improve engagement and outcomes • Build and scale a virtual roundtable program for HR leaders as a core demand generation motion • Partner with Demand Gen and Product Marketing to align topics and audiences to campaign priorities • Own execution, including speaker coordination, invitations, facilitation support, and follow-up • Establish a repeatable model and cadence to scale the program effectively • Build and document execution playbooks for Sales-led events (suites, dinners, VIP experiences) and virtual roundtables • Define best practices for logistics, audience engagement, and follow-up workflows • Create templates, timelines, and processes to ensure consistency and scalability • Continuously optimize programs based on performance data and feedback • Provide day-to-day guidance and support to Field Marketing team members, including prioritization and execution oversight • Act as a primary resource for junior team members (e.g., Marianna), helping remove blockers and ensure progress • Review work for quality, consistency, and alignment before launch • Support onboarding and ramping of new team members on processes and best practices • Foster a collaborative, accountable, and execution-focused team environment • Support alignment with Sales on event execution, attendee targeting, and follow-up coordination • Ensure effective communication between Sales and Marketing to maximize program impact • Help operationalize Sales requests within established program frameworks • Track execution metrics and support reporting using Salesforce, HubSpot, and event platforms • Identify execution-level improvements to enhance efficiency and program outcomes • Maintain documentation of processes and workflows to improve repeatability • Ensure strong project management across multiple concurrent programs • Partner closely with the Director of Demand Generation to ensure all programs align with overall field marketing strategy, campaign priorities, and target segments • Execute against defined strategic direction rather than independently setting field marketing or campaign strategy • Provide input and recommendations based on program performance and prior experience, while deferring final strategic decisions to the Director.

• Shape consumer and retail partner connections through innovative education programs and high-impact events. • Lead development and execution of events that drive sales and strengthen brand equity. • Collaborate with cross-functional teams and external partners to deliver best-in-class experiences. • Develop and implement education strategies and manage training content. • Plan and support key account events, coordinating logistics for execution. • Build and maintain relationships with retail partners, tracking KPIs and improving programs.

• Own and deliver a calendar of high-impact digital and in-person events, including industry conferences, Orbital-branded flagship events, regional meetups and customer engagements. • Lead end-to-end event campaigns: collaborate with Sales, Customer Success, and Senior Leadership to define target audiences, outreach strategies, and engagement goals for each event. • Build a clear framework for event ROI, reporting on key metrics (attendance, engagement, pipeline impact, conversion, community growth) and continuously optimising for performance. • Partner with subject matter experts and customer advocates to shape compelling programming and ensure high-value attendee participation. • Build and nurture an active community of customers, prospects, and industry influencers—through event-led networking and customer advocacy initiatives that keep Orbital top of mind between events. • Own pre-and post-event communications, ensuring seamless handoff and thoughtful follow-up to maximise conversion and relationship-building. • Identify and empower customer champions to share their stories through speaking opportunities, testimonials, and peer-to-peer referrals. • Design repeatable playbooks and scalable infrastructure to support Orbital’s growing event presence. • Manage event budgets, vendor relationships, and logistics across multiple cities and time zones.

• Manage three direct reports: a Specialist of Global Channel Event Marketing, a Specialist of Industry Event Marketing and a Manager of EMEA Event Marketing • Develop and execute an annual events strategy aligned with corporate and regional marketing goals • Establish KPIs and performance measurement frameworks for all event types to drive ROI and continuous improvement • Lead the planning and execution of key cybersecurity industry tradeshows (e.g. RSA, Black Hat, Infosecurity Europe) and global events • Oversee channel partner events that drive partner engagement, enablement and pipeline growth • Support the development of Keeper's customer event program, building the foundation for high-impact customer experiences as that program scales • Partner with Sales, Channel and Demand Generation teams to design pre-, during- and post-event strategies that drive pipeline and partner engagement • Oversee booth design, content, logistics and staff training to ensure brand consistency and audience impact • Manage event budgets, vendor contracts and timelines to deliver precise, on-brand execution within scope and budget • Serve as the central point of contact for internal stakeholders, agencies and vendors • Maintain event calendars, track metrics and prepare post-event reporting and analysis • Stay informed on industry and sponsorship trends to identify new opportunities and refine strategy