• Lead the design process from conceptualization to implementation, ensuring high-quality designs and user-centered experiences • Collaborate with cross-functional teams to define problems and translate product direction into end-to-end solution design • Create wireframes, prototypes, and user flows to communicate design ideas and concepts • Conduct user research and usability testing to validate design decisions • Continuously apply industry trends and best practices to improve product practices and product outcomes • Mentor and guide junior designers, fostering a culture of continuous learning and growth as the team scales • Leverage modern AI-powered tools (e.g., Claude Code) to rapidly ideate, prototype, and refine solutions • Explore and apply AI-augmented workflows to deliver near production-quality outputs, including high-fidelity prototypes and front-end-ready code, reducing handoff friction and development effort • Actively lead product discovery, from identifying opportunities to shaping solutions and driving development

• Take real ownership, from scrappy sketches to polished prototypes to shipped features. And then you’ll measure, learn, and do it again. • Be the Design Lead within a tight product trio (Product + Engineering + You). You won’t just “make the mockups”; you’ll shape what we build and why. • Work shoulder-to-shoulder with Product to simplify workflows, remove friction, and make our platform feel effortless. • Partner with developers throughout the build process so what ships is high-quality, intentional, and true to the design. • Help evolve and maintain our Design System, not as a static library, but as a living foundation for speed and consistency. • Run usability tests, talk to real humans, and push for insights that meaningfully improve the work. • Collaborate with Product on research plans, interviews, synthesis, the whole loop. • Look beyond tickets. Spot opportunities, challenge assumptions, and help shape the product strategy.

• Define the design direction for Deel’s AI vertical, Akai, conversational interfaces, agents, labs, and developer experience tools. • Establish the strategic approach for how intelligence surfaces across the platform—from proactive agent notifications and anomaly detection to in-chat actions and workflow automation. • Shape strategic conversations using insights, narratives, and design vision to influence direction and uncover new opportunity spaces across the AI product portfolio. • Work in close synergy with the Principal Designer to define the boundary between conversational AI (your scope) and intent bar orchestration and the intelligent OS (their scope), ensuring seamless handoff and coherence. • Codify craft standards for AI interactions by formalizing patterns, quality expectations, and reusable approaches that emerge from practice. • Ensure coherence across the AI vertical, reducing fragmentation and inconsistencies between teams building conversational, agentic, and automated experiences. • Turn implicit good design into explicit guidelines and mentor designers to consistently apply high-quality craft to AI products. • Drive effective cross-team collaboration within the AI vertical, fostering alignment and shared ownership across designers, engineers, product managers, and business partners. • Influence alignment through clear narrative and communication—managing stakeholders across teams with minimal oversight. • Shape shared understanding through compelling design narratives that connect AI design choices to user impact and business outcomes. • Partner with the design system team to ensure AI-enabled workflows, agentic UI patterns, and tool integrations are reflected in the system. • Lead problem spaces within the AI vertical, setting direction and defining success for complex, ambiguous initiatives. • Anticipate challenges and opportunities ahead of time, creating clarity before issues materialize across DAI, agents, and conversational AI. • Make prioritization and trade-off decisions that unblock teams and maintain momentum across the AI product portfolio. • Take accountability for progress and outcomes—shipping high-quality AI experiences that move the needle for customers and the business. • Establish user research and customer insight practices within the AI vertical, ensuring empathy and evidence are embedded from problem framing through delivery. • Drive competitor and market analysis that shapes AI design direction and informs strategic priorities across teams. • Champion quality control by defining dogfooding rituals and feedback loops that surface issues early and raise the bar for AI experience quality. • Coach designers on research methods and ensure the voice of the customer is represented in cross-functional decisions about AI products. • Shape design org culture within the AI vertical, driving initiatives that improve how designers work and grow. • Invest time in coaching and supporting designers—turning successful experiments into repeatable approaches that others can build on. • Provide mentorship and constructive feedback that fosters growth, skill development, and career progression for product designers. • Thrive in ambiguous or rapidly evolving contexts, and help others do the same.

• Partnering with PDE Directors to shape where Client and Worker experiences should go next. Connecting dots across journeys. Rethinking the existing paradigms. Challenging the status quo. • Working directly with designers on active B2B and B2C projects. Tightening UX. Solving complexity. Raising quality in real time. • Managing and developing a small team through hands-on collaboration. Creating clarity. Raising the bar. Putting them first.