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entertain the world and help make it a better place
Head of Marketing
Location
United States
Posted
64 days ago
Salary
0
Seniority
Lead
Job Description
Head of Marketing
MrBeast
• Personally architect and execute global marketing campaigns across social, streaming, retail, and experiential channels • Design non-linear marketing ecosystems—stunts, viral loops, gamified audience engagement, retail tie-ins—where every touchpoint feeds the next • Turn Beast Games franchise launches into global cultural events using IRL activations, digital Easter eggs, and influencer-led participation that makes audiences feel like competitors, not viewers • Apply a clinical understanding of viewer retention mechanics—knowing why a 10-second hook works on YouTube but may fail on Prime Video, and how to bridge that gap across a multi-week streaming rollout • Rapidly produce and iterate marketing assets aligned with cultural trends and platform dynamics—at algorithm speed, not Hollywood speed • Build lightweight systems and playbooks that scale output without creating founder bottlenecks or requiring approval on every asset • Operate as a bridge between creator vision and enterprise stakeholders—defending a social-first, chaos-embracing campaign to risk-averse executives without losing the creative integrity that makes MrBeast work • Lead crisis response and real-time narrative control during high-visibility moments with a war room mentality and high emotional intelligence • Drive integration of Beast Games IP into commerce, partnerships, gaming, licensed merchandise, and cross-platform experiences • Challenge ideas with data and conviction—kill initiatives with high vanity metrics and low business impact
Job Requirements
- 10+ years in entertainment, media, or consumer marketing with hands-on, owner-level campaign execution
- Proven track record executing high-impact, viral, or culturally significant campaigns—not just overseeing them
- Deep expertise in social platforms, content dynamics, and audience retention mechanics across streaming and short-form
- Strong analytical capability to connect creative decisions to measurable business outcomes
- Demonstrated ability to operate independently in fast-paced, ambiguous environments where the playbook doesn’t exist yet
- High emotional intelligence and thick skin—this role involves intense public scrutiny and close proximity to a creator at global scale.
Benefits
- Health insurance
- Remote work arrangements
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