Role Description We’re looking for a Marketing Director to build and scale our marketing function. This is a hands-on and strategic role owning brand, demand gen, content, digital, and performance. - Own and execute DemandFactor’s marketing strategy - Lead demand-gen, ABM, and digital performance programs - Build a strong brand and high-impact content engine - Partner closely with Sales to drive full-funnel results - Manage marketing KPIs, analytics, attribution, and budget - Build and grow the marketing team Qualifications - 7–10+ years in B2B marketing (demand gen, performance, growth) - Proven success in driving measurable pipeline and ROI - Experience building marketing functions from the ground up - Strong analytical, strategic, and leadership skills - Excellent communication and execution abilities Benefits - High-impact leadership role - Full ownership and autonomy to shape marketing - Data-driven, innovative environment - Flexible, remote workplace

Role Description CharterUP is hiring a senior operating role with direct responsibility for CharterUP’s marketing performance. The CMO will own the company’s marketing strategy and execution end to end, with accountability for demand generation, customer growth, and marketing efficiency. The role partners closely with executive leadership across Sales, Product, and Finance to ensure marketing is aligned to business outcomes and operating as a cohesive system. This is not a rebuild. The foundation is in place. The focus is on integration, discipline, and scaling what works. What You’ll Do - Own the Growth System - Build and operate a unified, end-to-end marketing engine that drives efficient acquisition, repeat usage, and measurable revenue - Establish clear operating rhythms, forecasting, and performance visibility across all marketing channels - Ensure marketing is tightly aligned to company-level growth, pipeline, and revenue goals - Lead Demand Generation & Performance Marketing - Own acquisition strategy and performance across paid channels - Allocate capital with discipline and ensure spend translates into measurable business outcomes - Drive continuous optimization across the funnel, from traffic to conversion - Build Retention & Lifecycle as a Revenue Lever - Develop lifecycle and CRM strategies that increase engagement, repeat bookings, and customer lifetime value - Turn customer data into actionable segmentation and predictable revenue programs - Drive Product Marketing & Go-to-Market - Define positioning, messaging, and go-to-market strategy across CharterUP’s platform and emerging offerings - Ensure product innovation translates into adoption, revenue, and effective sales enablement - Shape Brand & Market Positioning - Evolve CharterUP’s brand to reflect its position as a technology-driven platform, not just a marketplace - Build consistent, differentiated narratives across customer segments and channels - Oversee Organic Growth & Authority - Maintain and strengthen organic channels as a durable source of demand - Ensure long-term authority, consistency, and performance across markets - Lead Cross-Functional Alignment - Partner closely with Sales, Product, Finance, and RevOps to align strategy, execution, and measurement - Act as a core operator within the executive team, contributing to broader company decisions - Build and Lead the Organization - Lead, develop, and scale a high-performing marketing team - Drive accountability, clarity of ownership, and strong execution standards across functions Qualifications - Proven experience leading multi-channel marketing organizations in high-growth, data-driven environments - Track record of owning end-to-end growth systems, not just individual marketing functions - Deep expertise in performance marketing and customer acquisition, with demonstrated ability to manage and optimize significant budgets - Strong experience building or scaling lifecycle/CRM and retention programs that drive measurable revenue impact - Experience leading product marketing and go-to-market strategy for new products or platforms - High level of analytical rigor, with the ability to translate data into clear decisions, forecasts, and business outcomes - Credibility as a cross-functional partner to Sales, Product, and Finance, with a focus on alignment and execution - Ability to operate effectively in a scaling environment, bringing structure and discipline without slowing momentum - Strong leadership presence with the ability to attract, develop, and retain top talent Recruiting Process - Step 1 - Video call: Talent Acquisition interview - Step 2 - Video call: Hiring Manager interview - Step 3 - Video call: Team interviews - Step 4 - Video call: Case Study / Presentation - Step 5 - Offer & Background Check Benefits - Remote-First Flexibility: Work from anywhere we hire, with built-in flexibility. U.S.-based employees may reside in any of our 19 approved states. - Comprehensive Health & Wellness: Medical, dental, and vision insurance, mental health support, virtual care, gym discounts, and family-building benefits. In the U.S., we cover 100% of premiums for employees. International benefits align with local standards. - Time Off to Recharge: Paid time off so you can truly unplug. U.S.: 15 PTO days (increasing to 20 after 2 years) + 8 paid holidays. International policies vary by country. - Financial Peace of Mind: Company-paid life, short-term, and long-term disability insurance where available. - Performance-Driven Culture: Join a fast-moving, ambitious, and collaborative team that wins together. - Referral Rewards: Earn bonuses for bringing top talent to the team. - Planning for the Future: Long-term financial planning support. U.S.: 401(k) plan. International: region-specific savings programs where applicable. - Top-Tier Tech: Choose a Mac or PC, plus monitor, keyboard, and mouse to hit the ground running.

• Design and run ABM programs targeting VP/Head of CX, Insights, and VoC at US enterprises with $1B+ in revenue • Build personalized, account-based outreach sequences that complement and amplify the sales team, anchored in the content we create and the events we organize • Own qualified pipeline targets, not just activity metrics • Define and own the content strategy, grounded in data and built to be measurable against pipeline using existing tools • Lead the content writer to produce assets that serve both the buyer journey and Generative Engine Optimization, so Thematic surfaces when buyers ask AI systems about enterprise VoC or customer intelligence • Ensure website copy leads with buyer outcomes and stays current as positioning evolves • Set the strategic direction for US events and brand presence, ensuring both functions are aligned to pipeline goals and the commercial narrative • Partner with the events manager, who owns execution, to shape the program: which audiences to target, how events connect to ABM plays, and what follow-up looks like • Work with the PR and media lead, who manages social presence and media relationships, to ensure Thematic lands consistently in the right conversations and publications • Hold both functions accountable to outcomes, not just activity • Develop champion enablement packs: one-page ROI summaries, competitive cards, and objection-handling guides for IT, Finance, and Legal • Translate customer outcomes into materials champions can use internally to build the case • Partner with sales on target account selection and multi-touch sequencing

You know how to build pipeline in enterprise B2B and you have done it with a lean team, great content, and modern AI tooling. You can write the strategy and ship the campaign. This role is both.   About Thematic Thematic delivers what CX teams were promised: a single, trusted source of customer intelligence. Most are still stuck maintaining static taxonomies that decay the moment customer language shifts, or stitching together ad hoc AI summaries that sound confident but cannot be traced back to evidence. We replace that with a continuously updating source of customer truth. Bottom-up AI discovery adapts as customers change, with every insight traceable to the raw feedback behind it. We work with brands like DoorDash, Albertsons, Snap, and LendingTree across retail, finance, and technology — teams using Thematic to reduce churn, improve NPS, and make customer intelligence something the whole business relies on. Fully remote, 25+ people, with a customer-facing team in the US and R&D in New Zealand, backed by YCombinator and AirTree, and profitable.   The Role This is Thematic's first dedicated US marketing leader, and it is a leadership role from day one. You will initially manage a small team: a US-based events manager, a designer and website specialist, a PR and media lead, and a content writer. You will own pipeline generation and brand in the US market, working closely with sales on account-based plays and reporting directly to the CEO. You will define how Thematic shows up to US enterprise buyers and globally: the content they find, the outreach that lands, the events they remember, and the materials that get them through procurement. You will build the strategy, manage the team that executes it, and be hands-on where it counts. This is a player-coach role. We need someone who can set the strategy and roll up their sleeves. You will be expected to use AI tools to move fast and coach your team to do the same. The right person is hungry, knows the US enterprise landscape, and is ready to build something.   What You Will Own Pipeline generation •   Design and run ABM programs targeting VP/Head of CX, Insights, and VoC at US enterprises with $1B+ in revenue •   Build personalized, account-based outreach sequences that complement and amplify the sales team, anchored in the content we create and the events we organize •   Own qualified pipeline targets, not just activity metrics   Content and GEO strategy •   Define and own the content strategy, grounded in data and built to be measurable against pipeline using existing tools •   Lead the content writer to produce assets that serve both the buyer journey and Generative Engine Optimization, so Thematic surfaces when buyers ask AI systems about enterprise VoC or customer intelligence •   Ensure website copy leads with buyer outcomes and stays current as positioning evolves   Events and brand •   Set the strategic direction for US events and brand presence, ensuring both functions are aligned to pipeline goals and the commercial narrative •   Partner with the events manager, who owns execution, to shape the program: which audiences to target, how events connect to ABM plays, and what follow-up looks like •   Work with the PR and media lead, who manages social presence and media relationships, to ensure Thematic lands consistently in the right conversations and publications •   Hold both functions accountable to outcomes, not just activity   Sales enablement •   Develop champion enablement packs: one-page ROI summaries, competitive cards, and objection-handling guides for IT, Finance, and Legal •   Translate customer outcomes into materials champions can use internally to build the case •   Partner with sales on target account selection and multi-touch sequencing