Role Description We are looking for a Lifecycle Growth Manager to own player engagement, retention, and monetization across the full customer lifecycle. This is not a traditional CRM role. You will own the full lifecycle marketing function end-to-end, from strategy and campaign ideation through to execution, analysis, and optimization. You will define what we should run, why it matters, and what success looks like, then bring it to life. Responsibilities - Lifecycle Strategy & Campaigns - Own lifecycle marketing across email, SMS, and in-platform messaging - Design player journeys: - Onboarding and activation (FTD into repeat deposit) - Retention and reactivation - Churn prevention - Develop campaign concepts that drive engagement and revenue, not just sends - Product Marketing Integration - Partner with Casino and Sportsbook teams to turn product features, events, and releases into compelling campaigns - Translate games, promotions, and platform features into clear player-facing value propositions - Experimentation & Growth - Define hypotheses for all campaigns > what are we testing and why? - Forecast expected outcomes (conversion, retention, NGR impact) - Run A/B tests across offers, messaging, segmentation, timing - Continuously iterate based on results - Analytics & Performance Ownership - Own performance of lifecycle campaigns: - Conversion rates - Retention (D7, D14, D30) - NGR / LTV impact - Analyze results and translate into clear insights and next actions - Identify high-potential players and emerging VIPs within the retail base - Segmentation & Personalization - Define player segments based on behavior, value, and lifecycle stage - Drive personalized experiences that maximize engagement and profitability - Campaign Execution & Delivery - Build and deploy CRM campaigns directly within platforms (email, SMS, in-product messaging) - Own campaign QA, scheduling, and launch - Ensure campaigns are executed accurately and on time Qualifications - 4–7 years in CRM, lifecycle, or growth marketing - Experience in iGaming, crypto, gaming, or high-frequency consumer platforms preferred - Proven track record of running experiments and driving measurable outcomes Requirements - Skillset - Strong analytical mindset (comfortable with data, Excel/Sheets required; SQL a plus) - Ability to connect product features to marketing campaigns - Strong understanding of customer lifecycle and retention mechanics - Experience with CRM platforms (e.g., Smartico, Optimove, FastTrack, Braze, etc.) - Traits - Self-starter who can operate with autonomy - Commercial thinker focused on revenue and efficiency - Curious, experimental, and highly iterative - Builder mindset: you create systems, not just campaigns

• Help clients transform their technology landscape with Microsoft Dynamics • Solve complex business issues from strategy to execution • Collaborate with team members to deliver results

• Drive product adoption and customer outcomes through 1:1 and 1:many channels including video calls, email engagement, and webinars • Support a range of digital touch points, aiming to bring customers to value in all stages of the customer lifecycle • Proactively engage customers to mitigate risk, promote renewal, and uncover expansion opportunities • Own timely escalation of customer and internal queries, understanding when to escalate vs when to problem solve/deep dive • Conduct effective and engaging customer calls and webinars • Manage and prioritize a high volume of daily tasks • Contribute to the design and continuous improvement of the Digital customer journey and customer communication strategies • Work with Renewals, Sales, Product, and CS to understand the obstacles of each customer segment: understand what makes a customer successful and scale the delivery to others • Monitor customer health indicators to identify engagement opportunities and risk signals

Channel Sales Manager – Mid West (CSM/CAM) Nucleus is looking for a highly motivated, experienced Channel Manager in the Mid-West US, to join our team in the Vulnerability Management/CTEM market. As a Channel Sales Manager at Nucleus, you will play a crucial role in enabling, supporting, and influencing partner personnel to recommend and sell our innovative solutions to their clients. You will be responsible for understanding customer needs, aligning them with our unique value proposition, and driving successful solutioning. What You Will Do - Collaborate closely with Account Executives and Sales Engineers in your territory to align technical requirements and solutions with partner clients' business drivers, effectively showcasing Nucleus' unique value. - Enable partner technical and sales personnel to understand the problems Nucleus solves in client environments, both through in-person and remote interactions - Develop excellent working relationships with partners, GSI’s, MSSPs, resellers, etc. as a trusted resource. - Develop strong relationships with partners, Global System Integrators (GSIs), Managed Security Service Providers (MSSPs), resellers, and other stakeholders, serving as a trusted resource for information and support. - Stay updated on competitor offerings and Go-to-Market strategies within assigned partner organizations in your geographic region. - Gather partner feedback and insights to deliver valuable input to the product team for continuous improvement and roadmap development. - This position requires significant travel - approximately 50% of the time. Please note that if you are unable to travel, your application for this position will not be considered. What You Need to Excel in this Role - Experience in enterprise sales and a comprehensive understanding of the enterprise sales process - Familiarity with the deal registration process and the ability to drive top-of-the-funnel activity. - Capability to work both independently as well as with a team across different time zones. - Exceptional communication skills, both written and verbal, enabling effective interaction with clients and colleagues. - Maintain a sense of urgency in all tasks and responsibilities. - A minimum of 5 years of experience in channel sales or account management required. - Preferred Qualifications: - Strong record of influencing, enabling and gaining trust of security focused partners (GPS, Optiv, Defy, etc.) - Experience in the Cybersecurity space; including but not limited to vulnerability management and/or application security. - Sales and enablement experience with Global Service Integrators (GSIs). Why You Should Be Excited - Work on a truly unique solution that’s defining a market and making an actual impact. - We’re biased, but you will get to work with one of the best teams in security. We have a lot to get done and we work extremely hard, but we also laugh and have fun in the process. - Flexible PTO – take what you need! - Generous 401k company contribution (not a match, a contribution) - 100% company-paid healthcare options - Fully remote - Salary Information - OTE $250,000 to $300,000 Additional Information At Nucleus we are committed to achieving excellence in our field by combining diversity, collaboration, teamwork, and pride in our work. All qualified applicants will receive consideration for employment without regard to race, sex, color, religion, sexual orientation, gender identity, national origin, protected veteran status, or disability.