For this position we are only looking for candidates located in Greece. NAIRON is an innovative company specializing in AI Voice Solutions. We develop intelligent voice technologies that help businesses make their customer communication more efficient, scalable, and personalized. We are looking for an Online Marketing Manager (m/f/d) at 40–100% to be responsible for the execution and continuous development of our digital marketing activities. You will work closely with sales and product development teams and actively contribute to the growth of NAIRON. Tasks Online Marketing and Content - Plan and execute online marketing campaigns - Build and grow social media channels, especially LinkedIn - Create and optimize content such as posts, blog articles, and case studies - Contribute to the development of content strategy and brand positioning Lead Generation and Performance - Develop and implement lead generation strategies - Monitor and optimize campaign performance (KPIs, conversion rates) - Support paid campaigns such as LinkedIn Ads and Google Ads Marketing and Sales Automation - Work with tools such as HubSpot or comparable platforms - Build and manage marketing funnels and automation workflows - Create and manage email campaigns and lead nurturing processes CRM and Sales Interface - Develop, maintain, and optimize the CRM system - Collaborate closely with the sales team for lead qualification - Support the creation of sales enablement materials Requirements - Degree or training in Marketing, Business Administration, Communications, or a comparable field - Initial experience (Junior) or several years of experience (Manager) in online marketing, social media (especially LinkedIn), and content creation - Experience with marketing automation and CRM tools such as HubSpot - Strong understanding of customer journeys and sales funnels - Analytical thinking and a data-driven approach - Interest in AI, voice technology, and innovation - German: business-fluent / native level - English: very good written and spoken skills Nice to have: - Experience in B2B marketing - Knowledge of performance marketing - Experience with tools such as Google Analytics or LinkedIn Campaign Manager Benefits - Flexible Work Setup: Work fully remotely or from a co-working space — whichever suits you best. - Equipment Provided: Company laptop provided for all employees. - Future Office Option: Possibility to work from a dedicated office space in the future as the team grows. - Collaborative Environment: Join a small, agile team where your contributions have a direct impact. - Growth Opportunities: We are a fast-growing, dynamic company with many opportunities and diverse tasks. If you're excited about building real-world solutions with modern tools and a thoughtful team, we’d love to hear from you. At Nairon GmbH, you'll have the opportunity to work on impactful projects in a flexible and supportive environment.

• Ownership and ongoing development of the channel marketing strategy for EMEA Central. • Translating commercial objectives into integrated marketing initiatives. • Supporting go-to-market (GTM) and revenue targets. • Driving business outcomes through data-driven marketing initiatives and partner programs. • Leading, mentoring, and developing a high-performing channel marketing team. • Planning, executing, and optimizing multi-channel partner marketing campaigns. • Advising partners on defining and optimizing their marketing strategies. • Managing regional marketing budgets with a focus on ROI. • Planning, managing, and representing Sophos at regional events.

Role Description We're a lean team. Everyone here does real work. This means you will be the marketing department, not just a supporting player. You'll work directly with our Fractional CMO and CEO to own campaign execution, drive pipeline, and build the operational foundation that makes consistent marketing possible. The strategic foundation is in place: positioning, messaging, competitive differentiation, and content infrastructure. What we need now is someone who is accountable to outcomes - campaigns that run on time, leads that move through the funnel, and programs that compound. You'll use HubSpot as your execution engine, but pipeline is how we'll measure success. What You'll Do - Campaign Execution & Demand Generation - Own and execute integrated, multi-channel campaigns from brief through reporting: email, content, social, and paid; with clear KPIs and targets for each program. - Execute quarterly sector-themed campaigns: building the audience, coordinating assets, launching the program, and reporting on what moved the needle. - Build and manage lead database growth programs: list development and acquisition, contact enrichment, and net-new audience development to support campaign scale. - Support and optimize sales sequences in coordination with the business development team, ensuring leads are followed up consistently and on time. - Manage the content calendar and maintain a consistent publishing cadence across blog, email, and social. - Marketing Operations & HubSpot - Build and maintain suppression logic, send calendars, and enrollment workflows to protect deliverability and prevent list fatigue. - Track and report on campaign performance: open rates, CTR, pipeline influence, and lead velocity - and bring that data to the table proactively. - Manage the marketing tech stack and flag consolidation or integration opportunities as the program scales. - Own HubSpot as the execution engine: database hygiene, segmentation, list management, workflow builds, and campaign deployment. - Webinars & Events - Own end-to-end webinar execution for OSec programs: platform setup, registration pages, speaker coordination, promotion, live logistics, and post-event follow-up sequences. - Build and manage event promotion campaigns: email invitations, landing pages, reminder sequences, and social promotion to maximize registration and attendance. - Coordinate industry event participation as needed: conference logistics, booth materials, pre/post-event email campaigns, and on-site support coordination. - Track attendee engagement and feed qualified registrants into HubSpot workflows for appropriate nurture or sales follow-up. - When needed, repurpose webinar and event content into additional marketing assets (recap blog posts, clips, email follow-ups, and social content) to extend the value of each program. - Partner & Channel Marketing Support - Support execution of partner co-marketing programs: coordinating timelines, deliverables, and approvals for OSec. - Execute joint campaigns to partner lists as needed, including HubSpot setup, segmentation, send coordination, and post-send reporting. - Support maintenance of partner-facing content library: help to keep materials current, on-brand, and easy for partners to find and use. - Support tracking of partner campaign performance and surface insights that help inform which relationships and program types are generating real pipeline value. - Brand & Thought Leadership Support - Maintain brand consistency across all marketing touch points (web, email, social, and sales collateral) and provide light support for executive visibility and PR coordination as needed. Qualifications - 5+ years of B2B marketing experience with demonstrated ownership of campaigns and pipeline, not just supporting someone else's programs, but running them. - Proficient HubSpot user - you can build workflows, manage lists, segment audiences, and pull meaningful reports. You don't need to be a HubSpot specialist, but you need to be self-sufficient and able to learn more ways to supercharge your HubSpot usage. - Operationally wired - you build systems, maintain them, and hold yourself accountable to deadlines and metrics. - Strong editorial judgment - you don't need to be a great writer, but you need to recognize good writing, know when AI output needs work, and publish content you'd stand behind. - Comfortable working independently in an early-stage environment where ambiguity is the norm and structure is something you help create. - Enough cybersecurity fluency to engage credibly with the content - you don't need to be a practitioner, but you can't be starting from zero. Requirements - Experience working with AI tools and developing workflows for marketing. - Familiarity with offensive security concepts, security services, etc. - Hands-on experience running webinars and events end-to-end - from platform setup and promotion through post-event nurture. - Background in a startup or early-stage company where you built programs from scratch. - Exposure to ABM strategy or intent-data-driven campaign targeting. What We Value - Continuous learning: cybersecurity moves fast, but AI is making things move even faster. Curiosity is a core competency here. - Ownership and initiative: you see a gap, you fill it. You don't wait to be assigned. - Collaboration: marketing doesn't win alone. You'll work closely with sales, leadership, and partners. - Intellectual honesty: if something isn't working, say so. We make better decisions with real data.

• Own Email & Lifecycle Campaigns • Build, launch, and optimize email campaigns in HubSpot and/or Customer.io • Develop and manage automated lifecycle journeys across acquisition, onboarding, and retention • Execute both one off campaigns and always-on nurture flows • Create advanced audience segmentation strategies to improve targeting and relevance • Continuously refine messaging based on member behavior, lifecycle stage, and engagement data • Track and report on campaign performance including open rates, CTR, conversion, and engagement • Run A/B tests and use data to continuously improve campaign effectiveness • Support forecasting and performance reporting for marketing and leadership • Partner with Design and Communications to deliver cohesive, high quality member experiences • Collaborate with Product and Marketing to align on communications calendar and member touchpoints • Incorporate direct mail and other channels where relevant to create integrated campaigns • Propose and execute new campaign ideas, including evergreen and seasonal initiatives • Identify opportunities to improve engagement, conversion, and retention through new channels or approaches