• Production de scripts publicitaires optimisés pour la conversion, en lien avec les angles définis par le pôle Ads • Produire avec rigueur et régularité dans les délais impartis • Adapter les scripts selon les retours de performance et les tests en cours • Être force de proposition sur les angles créatifs et les narratives • Participer à la veille marketing (tendances US, copy Ads performantes, secteur infopreneur) • Travailler en étroite collaboration avec le pôle Ads et le Project Manager

Webinar Solutions est l'agence de référence sur le marché francophone, spécialisée dans l'accompagnement full-service d'infopreneurs sur leurs lancements via des challenges à fort impact. Elle est à ce jour la seule agence francophone à avoir décroché le trophée ClickFunnels 50M$. Les résultats d'un lancement se jouent souvent sur un seul élément : la force de l'angle marketing. Dans ce contexte, nous recherchons un(e) copywriter capable de trouver cet angle, de le traduire en une big idea percutante, et de le déployer sur l'ensemble des supports du lancement: slides de webinaire, scripts. Pas un rédacteur. Un stratège de la persuasion. Ce n'est pas une mission de production de contenu. Ici, chaque livrable porte directement sur les résultats d'un lancement à plusieurs centaines de milliers, voire plusieurs millions d'euros. - Vous intervenez en amont : vous construisez l'angle avant que quiconque écrive une seule ligne. - Vos livrables ont un impact direct sur la performance : taux de conversion, prise de rendez-vous, rétention en live. - Les délais ne se négocient pas, un lancement a une date. - Vous travaillez en lien direct avec le client et le Project Manager : la communication fait partie du scope. 🎯 Vos missions: Stratégie & angle marketing - Identifier l'angle marketing et la big idea propre à chaque lancement. - Analyser les avatars clients, les narratives concurrentes et les Ads en place pour affiner le positionnement. - Assurer une veille active sur les tendances du marché US et francophone. Production des livrables - Écrire et concevoir les slides de présentation webinaire et challenge (avant transfert au design). - Garantir la cohérence du storytelling sur l'ensemble des supports du lancement. Coordination - Travailler en lien étroit avec le pôle Ads pour aligner angle marketing et stratégie média. - Communiquer régulièrement avec le client et le Project Manager sur la structure et l'avancement des livrables. 🔎 Profil recherché: 💼 Expérience: - Expérience concrète et significative sur des VSL, webinaires ou challenges ayant généré plusieurs centaines de milliers ou millions d'euros. - Maîtrise du storytelling commercial et de la structure psychologique d'un webinaire de vente. - Capacité avérée à trouver et formaliser une big idea à partir d'une analyse marché et d'un avatar client. 🔨 Compétences: - Copywriting persuasif et marketing stratégique. - Compréhension fine des tunnels de conversion et des mécaniques de persuasion. - Rigueur dans le respect des deadlines. 🤝🏻 Qualités personnelles: - Curiosité intellectuelle forte : vous lisez, vous analysez, vous vous formez en continu. - Autonomie et rigueur dans la livraison. - Goût du travail en équipe et de la communication constructive. - Fit naturel avec une culture orientée résultats et performance. ❌ Cette mission n’est pas pour vous si : - Vous n’avez jamais travaillé sur des lancements à fort volume - Vous êtes plus à l’aise dans l’exécution que dans la stratégie - Vous ne pouvez pas justifier de résultats concrets 👉 Pourquoi rejoindre Webinar Solutions ? - Intégrer l'agence de référence du marché francophone, la seule à avoir décroché le trophée ClickFunnels 50M$. - Des lancements à 1M€ et au-delà : vous pilotez des projets où les enjeux sont réels, les résultats mesurables. - Une équipe soudée de ~10 personnes avec beaucoup d’entraide. - Une autonomie totale sur l'organisation de votre travail. - Un rôle avec des responsabilités larges et des perspectives réelles d'évolution. 📅 Modalités : - Contrat : Freelance - Rythme : Au livrable - Démarrage : dès que possible - Tarification : selon profil ⚒️ Process de recrutement : - Candidature via formulaire - Entretien visio avec l’équipe recrutement - Cas pratique - Entretien final avec la direction Si vous vous reconnaissez dans ce profil et que vous souhaitez relever ce défi, postulez dès maintenant ! Nous avons hâte de découvrir votre profil !

Title: Senior Copywriter - Remote Location: United States Job Description: Consistently ranking among American Banker magazine's "Best Banks to Work For" for over a decade, Zions Bancorporation is a "Collection of Great Banks" with local brand names and management teams in each of our major Western markets. And because we've known that, for over 150 years, our success has come from the exceptional dedication, experience and talent of our diverse employee base, we're committed to being the premier employer of choice. Ready to make your mark on a legacy brand? Our expanding marketing team is building something special-a dynamic, in-house Creative Studio and innovative Demand Center that will transform how we connect with customers. Under fresh leadership from our newly appointed CMO, we're reimagining what marketing can be while supporting a bank known for its experienced bankers, exceptional service, and local leadership deeply rooted in the communities we serve. This isn't just another financial marketing role - it's your chance to shape a creative vision with real impact. With benefits starting on day one, 12 bank holidays, profit sharing and company-matched 401(k) contributions, Zions is committed to career growth and advancement. At Zions, the possibilities are endless. If you're ready to create work that actually matters, we're ready to review your application. You bring the talent; we bring the opportunity. We are launching a new financial application and are looking for an exceptional Senior Copywriter who can move with urgency, think in systems, and write with precision and purpose. This is not a traditional copywriter role, as we need someone who deeply understands how words shape experience, trust, and action across every touchpoint of a digital product. You will work alongside brand strategists, UX designers, product managers, and engineers to craft the voice of a brand from the ground up and bring it to life. If you thrive in fast-moving, high-stakes environments and have a passion for making complex financial concepts feel clear and human, we want to hear from you. What You'll Do - Lead the development of brand voice, tone guidelines, and messaging frameworks from discovery through launch. - Write across the full product ecosystem - onboarding flows, UI microcopy, error states, notifications, marketing campaigns, and beyond. - Collaborate closely with UX designers to ensure copy and design work as a unified system, not separate layers. - Translate complex financial concepts into plain, compelling language that builds trust with a broad US audience. - Develop and maintain a consistent brand narrative across web, mobile, email, social, and paid channels. - Participate in cross-functional sprint planning and creative reviews, iterating quickly based on feedback. - Partner with compliance and legal teams to ensure all copy meets regulatory requirements in the financial services space. - Contribute to content strategy decisions, including naming, taxonomy, and information architecture. What You Bring - 7+ years of professional copywriting experience, with meaningful work in both brand and UX contexts required - A strong portfolio demonstrating work across digital products, campaigns, and brand systems - ideally including financial services, fintech, or other regulated industries - Deep understanding of UX writing principles: microcopy, content design, user flows, and accessibility considerations - Proven ability to define and sustain brand voice at scale - from headline to help text - Experience working in agile, cross-functional product teams with fast turnaround cycles - Excellent instincts for what resonates with real people - particularly those navigating money, trust, and long-term decisions - Comfort with ambiguity and the ability to make confident creative decisions in a launch environment - Strong communication skills and a collaborative spirit - you give and receive feedback graciously - Experience with fintech, banking, wealth management, or insurance products - Familiarity with design tools such as Figma or content management platforms - Exposure to A/B testing, content analytics, or conversion-focused writing - Understanding of SEO best practices and how they intersect with brand voice Salary Range: $80,000-$94,500 (depending on experience and other job-related factors) This opportunity can be located across the Zions Bancorporation Footprint or 100% remote within the United States. Why Join Us - Working with a talented, driven team that values craft and moves fast without sacrificing quality, you'll: - Have the opportunity to build something meaningful from the ground up - your fingerprints will be on this brand - Enjoy a flexible, remote-first work environment with occasional in-person collaboration - Be part of a nationwide US launch scope with real visibility and creative impact Benefits - Medical, Dental and Vision Insurance - START DAY ONE! - Life and Disability Insurance, Paid Parental Leave and Adoption Assistance - Health Savings (HSA), Flexible Spending (FSA) and dependent care accounts - Paid Training, Paid Time Off (PTO) and 11 Paid Federal Holidays, and any applicable state holidays - 401(k) plan with company match, Profit Sharing, competitive compensation in line with work experience - Mental health benefits including coaching and therapy sessions - Tuition Reimbursement for qualifying employees enrolled in an accredited degree program related to the needs of the business, maximum of $5,250 per calendar year, employees are eligible for the program upon hire - Employee Ambassador preferred banking products

**This is a future opportunity posting. While we don’t have an immediate opening today, we anticipate hiring for this role in the near future and are collecting interest from qualified candidates. About the Position We are seeking a creative and experienced Copywriter and Content Strategist to join our retention team! In this role, you’ll be responsible for crafting compelling and engaging copy for email and SMS campaigns and automations, developing strategies for client content calendars, as well as contributing copy to support acquisition efforts. This position works primarily with strategists, project managers, and designers to ensure goals for branding and messaging are met throughout each step of the creative process. Who You Are You’re an out-of-the-box thinker and skilled copywriter with a passion for helping clients succeed through retention efforts. Energized by a creative and collaborative environment, you also demonstrate an eagerness to learn and grow from some of the best marketing mentors in the DTC space. You check your ego at the door and take constructive criticism with grace, applying it mindfully to become better at your craft. Balancing multiple deadlines, tasks, and priorities is second-nature for you. And you laugh in the face of challenges – seeking solutions instead of obsessing over problems. All in all, you love helping others (i.e. your clients and teammates) succeed and you make every effort to leverage your abilities to achieve that aim. Primary Responsibilities - Partners with account strategists and clients to create a monthly email marketing strategy across assigned accounts - Writes campaigns and automated emails + SMS’s for assigned accounts - Writes both landing page and ad copy to support acquisition efforts - Collaborates and communicates effectively with key account players (e.g. account managers, designers, etc.) - Leverages Homestead's AI systems to efficiently produce conversion-driven copy across campaigns, automations, and other client deliverables - Provides attention to detail on all assets created (e.g. double-checking grammar, spelling, punctuation, adherence to client brand guidelines, etc.) - Stays well-organized with creative files - Researches and stays up-to-date on industry trends and ideas for optimizing copy for increased campaign performance - Works closely with copy team to advance department goals - Regularly participates in client onboardings - Keeps all relevant copywriting and marketing certifications up to date Qualifications - Preference for Bachelor’s degree - At least two years of experience with writing emails and ad copy for B2C or B2B brands - Strong portfolio showcasing successful acquisition and retention campaigns (e.g. ads, landing pages, sale pages, emails, SMS, etc.) - Familiarity with A/B testing methodologies and data analysis to inform decision-making - Strong communication, organizational, and time-management skills - Problem-solver mindset, heavy attention to detail, and flawless execution of all assigned tasks - Experience in eCommerce is required Additional Information 📌 Candidates who do not provide a portfolio link in their application will not be considered. 📌 Candidates who move past the interview rounds will be asked to complete a short 3-part copywriting project. 📌 This is a fully remote role. Candidates must be able to work standard business hours (9:00am–5:00pm) in ET, CT, MT, or PT time zones. Homestead Studio is an affirmative action and equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, disability, age, sexual orientation, gender identity, national origin, veteran status, or genetic information. Homestead is committed to providing access, equal opportunity, and reasonable accommodation for individuals with disabilities in employment, its services, programs, and activities. To request reasonable accommodation to participate in the job application or interview process, contact Human Resources at hr@homesteadstudio.co.