Location: Remote / Hybrid Type: Full-time We’re looking for a Head of Data Analytics & Customer Insights who will turn data into a core driver of our commercial strategy. This role sits at the intersection of data, product, design, marketing and sales. You will own how we understand our users - from behaviour to motivation - and translate those insights into actions that drive product development, acquisition, engagement, retention, and revenue. About the Project: We are building an AI-powered digital product focused on helping individuals better understand and improve their cognitive performance. We focus on the individual-combining behavioral signals, interaction data, and self-reflection to uncover patterns in real-world experiences. The goal is to translate complex, human-centered data into clear, actionable insights that support better thinking, focus, and resilience. At its core, the platform integrates: Conversational interfaces that capture context-rich user input Adaptive systems that respond to individual needs and behaviors Insight frameworks that identify patterns and track change over time This creates a continuous feedback loop between user experience, data interpretation, and personalized improvement. Dare to have a mission: Turn Data into Strategy · Lead the development of data-driven commercial strategies across the marketing platform analytics, customer support and customer insights · Partner with leadership to define product development, growth priorities based on insights and trends · Identify opportunities to improve conversion funnels and user value Manage customer support · Create and manage customer support into a structured, data-driven function that protects user trust, enables rapid issue resolution, and feeds critical insights back into Product, Design and Marketing and Sales teams. Own Customer Insights · Session Insights - Build a deep understanding of user behaviour, needs, and motivations · Customer Profile - Define and manage user segmentation models (personas, cohorts, behavioural clusters) · Manage the data strategy around the emotion (voice and image) and the profiling data · Combine quantitative data with qualitative insights (feedback, interviews, community signals) Drive Growth & Monetization · Manage the marketing analytics platform · Optimize user journeys across the funnel (onboarding, activation, engagement, retention) · Design and analyze experiments (A/B testing, feature impact, product strategies) · Work closely with the design, marketing and product teams to improve performance · Support decision-making with clear, actionable insights · Act as a bridge between technical data work and business outcomes The tools in your backpack: · Strong experience in B2C product marketing and data, analytics, or growth roles (preferably in digital products or AI-driven apps) · Proven track record of influencing commercial or growth strategy through data · Deep understanding of user behavior, funnels, and product metrics · Experience with analytics tools (e.g., SQL, Python, BI tools like Looker, Tableau, etc.) · Ability to translate complex data into simple insights · Strategic mindset with hands-on execution ability · Creative thinker, not afraid to think and act outside of the box · Clear understanding of B2C communication strategy with the ability to execute fast and with eye for detail Bonus Points · Experience in mobile apps, SaaS, or community-driven platforms · Familiarity with AI-driven personalization or recommendation systems · Background in pricing strategy or monetization models (freemium, subscriptions Our recipe for a great life in Bulgaria (or wherever you roam): At WorkNomads, we believe work enables an amazing life. Here’s what we offer: - Meaningful Impact: Architect systems that power the new nomadic economy—don’t just watch from the sidelines. - Growth: A personalized career development program to fuel your journey. - Autonomy: An environment where your technical vision matters and you own your work-life balance. - Global Vibe: An international, dynamic, and remote-first workplace. - Connectivity Support: Coverage for internet and phone bills (51 EUR net). - Flexible Contracts: Choice of Employment or Freelancer agreement. - Total Rewards: Competitive remuneration and a comprehensive social welfare package (for Bulgaria-based colleagues). - Community: Team get-togethers and networking events are in our DNA! - Seamless Living (Sofia option): Need a base? Digitally check into a spacious room at our WN LAB Hotel, Bulgaria’s biggest and coolest 4★ co-living hotel. No deposit, with special discounted rates for single apartments starting from 660 EUR/month (utilities & cleaning included!). = TOTAL(LY): Amazing life & work with WorkNomads. About the docking station: WorkNomads is a global employer built for the digital age. We empower people to live life on their terms by offering flexible co-living spaces and meaningful remote, project-based work. Interest piqued? Join us! We celebrate individuality and are committed to creating opportunities for global talent to shine.