Where The Next Begins
Freelance Social Editor – Complex Bets
Location
New York
Posted
66 days ago
Salary
$28 / day
Seniority
Mid Level
Job Description
Freelance Social Editor – Complex Bets
Complex NTWRK
• Develop, refine, and oversee the voice of Complex Bets across all social platforms (Instagram, Twitter/X, Facebook, TikTok, YouTube Shorts), exhibiting sharp editorial judgment and audience-sensitive framing tailored to sports betting and predictive markets. • Create, curate, and publish all content across Complex Bets social channels, including odds-based content, predictive insights, game-day reactions, betting trends, and platform-native storytelling. • Lead community management, moderation, and DM engagement, fostering a credible, informed, and high-energy betting community aligned with the Complex tone. • Surface and pitch viral betting angles, market shifts, breaking odds movement, and culturally relevant sports moments to editorial and video teams. • Own tentpole sports moments (NFL Sundays, NBA Playoffs, March Madness, major boxing/MMA fights, World Cup, etc.), collaborating with design to develop platform-specific assets and independently producing reactive creative in real time. • Work cross-functionally with editorial, video, commerce, partnerships, and experiential teams across Complex Networks to amplify betting-adjacent initiatives and brand partnerships. • Execute promotion of betting-focused commerce and experiential initiatives, including live-event coverage, watch parties, predictive market launches, and partner activations. • Ideate, source, and create real-time betting content that captures memes, odds swings, prop bets, and trending narratives at the cusp of virality. • Participate in editorial brainstorms and social planning meetings, ensuring betting coverage is culturally relevant, timely, and differentiated. • Serve as the point person on Complex Bets social goals (growth, engagement, video views, referral traffic), developing vertical-specific strategies and optimizing performance based on analytics and platform trends. • Track and share social and platform best practices specific to sports media and betting content, providing competitive analysis and best-in-class examples. • Manage the workflow of editorial social posts, coordinating with branded social to align sponsored betting content and organic publishing calendars. • Implement and utilize AI tools to improve workflow efficiency, predictive content ideation, performance analysis, and creative testing. • Investigate, recommend, and experiment with emerging platforms and betting-adjacent communities to expand Complex Bets’ footprint. • Appear on-camera as needed for betting previews, rapid reactions, odds breakdowns, and social-first video content.
Job Requirements
- 2–3 years of social media and editorial experience with a publisher, sports brand, betting platform, or culturally relevant media company.
- Deep understanding of sports betting, predictive markets, odds culture, and how they intersect with sports, pop culture, and internet trends.
- Strong knowledge of major U.S. and global sports (NFL, NBA, MLB, soccer, college sports, combat sports, etc.).
- Positive, intuitive, proactive, and collaborative team player with strong decision-making skills in fast-moving live-event environments.
- Excellent writing, editing, & proofreading skills with the ability to translate betting language into accessible, engaging social copy.
- Willingness to appear on camera in social media content.
- Must be willing to work nights, weekends, and holidays during major sporting events.
- Deep fluency across all social platforms (Instagram, Twitter/X, TikTok, YouTube Shorts, Facebook) and understanding of how sports audiences behave on each.
- Proven track record of driving audience engagement and action within sports or betting communities.
- Remain up-to-date on competitors in sports media and betting content to ensure Complex Bets maintains a distinct lane.
- Strong self-management skills and a take-charge attitude.
- Proficient in Adobe Creative Suite and Premiere Pro.
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