Role Description The Senior Manager, Marketing Strategy & Planning translates overall marketing direction into clear, coordinated plans and priorities at ANBL, ensuring alignment to defined business goals and success measures. - Lead the marketing planning process, including annual and campaign planning, prioritization and intake across teams. - Provide strategic direction and alignment to marketing managers responsible for program delivery and creative services. - Partner with internal teams and external agencies to align on priorities, clarify plans and remove strategic roadblocks. - Connect strategy to execution by enabling teams with clear direction, strong planning, and continuous improvement. Qualifications - Masters or diploma in Business Administration, Marketing or equivalent. - 10+ years of progressive experience in marketing strategy, planning or integrated marketing leadership roles. - 6+ years of leadership experience, including managing managers and building high-performing teams. - Strong expertise in marketing strategy, customer segmentation and journey mapping. - Proven experience developing and leading digital marketing plans. - Deep understanding of digital marketing trends, platforms and customer behaviours. - Demonstrated ability to leverage data and insights to inform decisions. - Strong stakeholder management and influencing skills. Requirements - Experience in Retail, CPG or Food & Beverage industries (asset). - Experience in enterprise-level strategic planning and budget management (asset). - Strong understanding of marketing performance frameworks, attribution and ROI measurement (asset). - Familiarity with the New Brunswick market landscape (asset). Benefits - Comprehensive benefits package, including medical, dental coverage and a generous pension plan. - Access to a Health Spending Account or Wellness Subsidy. - Opportunities to utilize flexible work arrangements, such as remote or hybrid work.

HEAD OF MARKETING Lean Marketing — Home of The 1-Page Marketing Plan We’re scaling to 8 figures fast and need a Head of Marketing who wants full ownership of the engine behind one of the world’s most influential marketing brands. If you’re obsessed with data, hungry for impact, and thrive in a high-intensity A-player environment, you’ll love building a system here that prints predictable revenue. When you do your job well, we don’t just grow — we demonstrate what world-class marketing looks like. We practice what we preach, setting the gold standard for how modern businesses attract, convert, and delight their clients. Our sales team feels the lift, our content becomes category-defining, and our clients experience the full power of the 1-Page Marketing Plan brought to life. What You’ll Own Each Week - Own the cold traffic strategy — take what's running, optimise it, and expand it. Working with our paid ads strategist for direction, you'll own execution across Meta, Google, and YouTube ads to scale qualified call volume and improve CAC. - Build and optimise all conversion funnels — VSL-to-booking, paid webinar, and self-liquidating offer — using HubSpot pages, paid ads, and GA4 to hit CAC benchmarks and improve conversion at every stage. - Build high-converting funnel pages in HubSpot (opt-ins, offers, SLO pages, thank-you flows) with clean tracking and fast iteration. - Develop and optimise multi-channel campaigns (paid ads, email, LinkedIn, JV partners, influencers) to increase qualified call volume by 30-50%. - Align weekly with Allan Dib on his personal brand and YouTube content strategy, ensuring it maps to core messaging and funnel architecture. - Coordinate with our publisher and Amazon ads team on book marketing campaigns. - Ship 3-5 high-quality content assets/week across YouTube, LinkedIn, and Instagram using the Notion content calendar and Loom briefs to grow authority and inbound demand. - Maintain our thought-leadership gold standard through weekly YouTube and email content that increases engagement, subscriber growth, and authority signals. - Own the website strategy and quality, directing our Webflow developer for execution. - Lead the marketing team (videographer, copywriter, VA, RevOps) via Notion sprints and Slack to hit content, channel, and campaign KPIs inside a cohesive weekly plan. - Implement and refine HubSpot + Zapier/Make automations to improve segmentation, accelerate lead routing, and drive measurable lifts in nurture to booking conversion. (RevOps owns the technical build; you own the strategy and outcomes.) - Run a weekly sync with Sales using Slack, Notion, and CRM dashboards to align on lead quality, improve show-up rates, and increase close rates. - Use weekly HubSpot, Hyros, and GA4 reporting to identify leaks, propose fixes, and drive meaningful improvements in funnel efficiency. - Manage the monthly marketing budget using P&L trackers to scale spend responsibly while maintaining or improving ROAS. What Good Looks Like (30/60/90) 30 Days - Learn brand, voice, manifesto, systems, scoreboards. - Audit funnel, content, segmentation, analytics, and KPIs. - Establish sprint rhythm; deliver first “fix the leaks” insights. 60 Days - Launch multi-channel campaigns; improve segmentation + nurture. - Increase content velocity + quality across YT/LinkedIn. - Build core components of the self-liquidating funnel. 90 Days - Increase qualified call volume by 20–30%. - Lift nurture → booking conversion. - Achieve breakeven or better CAC on the SLO funnel. - Fully own the marketing engine with predictable weekly execution. Metrics You Own - Lead-to-client conversion (goal: 0.5% → 1.5%) - Qualified call volume (30–50% increase) - CAC (maintain or improve while scaling) - Content velocity (3–5/week) - Nurture → booking conversion - Funnel efficiency (weekly leak fixes) - Engagement + subscriber growth Interfaces & Rhythm - Sales: Weekly sync + daily Slack alignment - Paid Ads Strategist: Weekly strategy alignment + execution ownership - Publisher + Amazon Ads Team: Monthly coordination on book marketing campaigns and Amazon ad strategy - Videographer: Weekly briefs + content review - Copywriter: Priorities + messaging oversight - RevOps: HubSpot strategy alignment (they own the technical build) - Allan Dib: Weekly content and brand strategy alignment - VA: Support, tracking, implementation follow-through - Leadership: Weekly KPI review + strategic adjustment Who Thrives Here - High-Intensity Ownership: Acts like the business is theirs. Fixes problems before they land on anyone’s desk. - Strategic Operator: Thinks at 10,000 feet, executes at 1,000 feet. Builds vision, then rolls up sleeves. - Data-Obsessed Truth-Seeker: Chooses evidence over opinions. Moves fast based on what’s real. - Elite Communicator: Writes clearly, edits ruthlessly, and brings crisp direction to creatives. - A-Player Pace: Fast cycles, high standards, zero excuses. Loves being surrounded by killers. - Problem Hunter: Spots issues early, fixes them twice — immediate + root cause. Day-1 Non-Negotiables - HubSpot Power User: Automations, segmentation, dashboards, workflows, landing pages. - Paid Acquisition Competency: Experience running and optimising paid campaigns (YouTube/Meta/LinkedIn or similar) with CAC responsibility. - HubSpot Funnel Builder: Can build pages, flows, tracking, and optimisations directly inside HubSpot. - Funnel Architecture & CRO: Skilled at diagnosing leaks, improving conversion, and building SLO funnels. - Analytics & Attribution Mastery: Fluent in GA4, Hyros, and platform dashboards. - Messaging Strategist & Ruthless Editor: Owns voice, direction, clarity, and final quality. - Content Leadership: Knows how to steer a creative team to consistent, high-quality output. - Project & Sprint Management: Strong Notion velocity, sprint planning, and team alignment. - Founder Fluency: You've worked with a strong-willed founder or founder-adjacent figure. You can hold a strategic line, push back when needed, and make it a conversation, not a conflict. - Technical Fluency: Zapier/Make, tracking setups, workflow logic. This is a rare Head of Marketing role where you get to drive the entire engine of a global marketing brand — not just babysit channels. You’ll shape strategy, lead a high-performing creative squad, and build a marketing system that becomes the gold standard for how modern businesses grow. If you love ownership, velocity, and the thrill of seeing your decisions move revenue, this is your arena. What you’ll love: - You get the wheel — full ownership of the engine. - A global brand with massive pull and momentum. - A stacked team: videographer, copywriter, VA, Webflow dev, revops support - A world-class coaching bench for ideation + strategic firepower. - Room to build systems, funnels, and content machines from the inside out. - Fast cycles, big wins, and a company that celebrates excellence. - 38 days PTO. Fully remote. International team. Not for you if… - You need hand-holding or slow cycles. - You prefer ideas without execution. - You get overwhelmed by pace, feedback, or standards. - You've never had to defend a number.

HEAD OF MARKETING Lean Marketing — Home of The 1-Page Marketing Plan We’re scaling to 8 figures fast and need a Head of Marketing who wants full ownership of the engine behind one of the world’s most influential marketing brands. If you’re obsessed with data, hungry for impact, and thrive in a high-intensity A-player environment, you’ll love building a system here that prints predictable revenue. When you do your job well, we don’t just grow — we demonstrate what world-class marketing looks like. We practice what we preach, setting the gold standard for how modern businesses attract, convert, and delight their clients. Our sales team feels the lift, our content becomes category-defining, and our clients experience the full power of the 1-Page Marketing Plan brought to life. What You’ll Own Each Week - Own the cold traffic strategy — take what's running, optimise it, and expand it. Working with our paid ads strategist for direction, you'll own execution across Meta, Google, and YouTube ads to scale qualified call volume and improve CAC. - Build and optimise all conversion funnels — VSL-to-booking, paid webinar, and self-liquidating offer — using HubSpot pages, paid ads, and GA4 to hit CAC benchmarks and improve conversion at every stage. - Build high-converting funnel pages in HubSpot (opt-ins, offers, SLO pages, thank-you flows) with clean tracking and fast iteration. - Develop and optimise multi-channel campaigns (paid ads, email, LinkedIn, JV partners, influencers) to increase qualified call volume by 30-50%. - Align weekly with Allan Dib on his personal brand and YouTube content strategy, ensuring it maps to core messaging and funnel architecture. - Coordinate with our publisher and Amazon ads team on book marketing campaigns. - Ship 3-5 high-quality content assets/week across YouTube, LinkedIn, and Instagram using the Notion content calendar and Loom briefs to grow authority and inbound demand. - Maintain our thought-leadership gold standard through weekly YouTube and email content that increases engagement, subscriber growth, and authority signals. - Own the website strategy and quality, directing our Webflow developer for execution. - Lead the marketing team (videographer, copywriter, VA, RevOps) via Notion sprints and Slack to hit content, channel, and campaign KPIs inside a cohesive weekly plan. - Implement and refine HubSpot + Zapier/Make automations to improve segmentation, accelerate lead routing, and drive measurable lifts in nurture to booking conversion. (RevOps owns the technical build; you own the strategy and outcomes.) - Run a weekly sync with Sales using Slack, Notion, and CRM dashboards to align on lead quality, improve show-up rates, and increase close rates. - Use weekly HubSpot, Hyros, and GA4 reporting to identify leaks, propose fixes, and drive meaningful improvements in funnel efficiency. - Manage the monthly marketing budget using P&L trackers to scale spend responsibly while maintaining or improving ROAS. What Good Looks Like (30/60/90) 30 Days - Learn brand, voice, manifesto, systems, scoreboards. - Audit funnel, content, segmentation, analytics, and KPIs. - Establish sprint rhythm; deliver first “fix the leaks” insights. 60 Days - Launch multi-channel campaigns; improve segmentation + nurture. - Increase content velocity + quality across YT/LinkedIn. - Build core components of the self-liquidating funnel. 90 Days - Increase qualified call volume by 20–30%. - Lift nurture → booking conversion. - Achieve breakeven or better CAC on the SLO funnel. - Fully own the marketing engine with predictable weekly execution. Metrics You Own - Lead-to-client conversion (goal: 0.5% → 1.5%) - Qualified call volume (30–50% increase) - CAC (maintain or improve while scaling) - Content velocity (3–5/week) - Nurture → booking conversion - Funnel efficiency (weekly leak fixes) - Engagement + subscriber growth Interfaces & Rhythm - Sales: Weekly sync + daily Slack alignment - Paid Ads Strategist: Weekly strategy alignment + execution ownership - Publisher + Amazon Ads Team: Monthly coordination on book marketing campaigns and Amazon ad strategy - Videographer: Weekly briefs + content review - Copywriter: Priorities + messaging oversight - RevOps: HubSpot strategy alignment (they own the technical build) - Allan Dib: Weekly content and brand strategy alignment - VA: Support, tracking, implementation follow-through - Leadership: Weekly KPI review + strategic adjustment Who Thrives Here - High-Intensity Ownership: Acts like the business is theirs. Fixes problems before they land on anyone’s desk. - Strategic Operator: Thinks at 10,000 feet, executes at 1,000 feet. Builds vision, then rolls up sleeves. - Data-Obsessed Truth-Seeker: Chooses evidence over opinions. Moves fast based on what’s real. - Elite Communicator: Writes clearly, edits ruthlessly, and brings crisp direction to creatives. - A-Player Pace: Fast cycles, high standards, zero excuses. Loves being surrounded by killers. - Problem Hunter: Spots issues early, fixes them twice — immediate + root cause. Day-1 Non-Negotiables - HubSpot Power User: Automations, segmentation, dashboards, workflows, landing pages. - Paid Acquisition Competency: Experience running and optimising paid campaigns (YouTube/Meta/LinkedIn or similar) with CAC responsibility. - HubSpot Funnel Builder: Can build pages, flows, tracking, and optimisations directly inside HubSpot. - Funnel Architecture & CRO: Skilled at diagnosing leaks, improving conversion, and building SLO funnels. - Analytics & Attribution Mastery: Fluent in GA4, Hyros, and platform dashboards. - Messaging Strategist & Ruthless Editor: Owns voice, direction, clarity, and final quality. - Content Leadership: Knows how to steer a creative team to consistent, high-quality output. - Project & Sprint Management: Strong Notion velocity, sprint planning, and team alignment. - Founder Fluency: You've worked with a strong-willed founder or founder-adjacent figure. You can hold a strategic line, push back when needed, and make it a conversation, not a conflict. - Technical Fluency: Zapier/Make, tracking setups, workflow logic. This is a rare Head of Marketing role where you get to drive the entire engine of a global marketing brand — not just babysit channels. You’ll shape strategy, lead a high-performing creative squad, and build a marketing system that becomes the gold standard for how modern businesses grow. If you love ownership, velocity, and the thrill of seeing your decisions move revenue, this is your arena. What you’ll love: - You get the wheel — full ownership of the engine. - A global brand with massive pull and momentum. - A stacked team: videographer, copywriter, VA, Webflow dev, revops support - A world-class coaching bench for ideation + strategic firepower. - Room to build systems, funnels, and content machines from the inside out. - Fast cycles, big wins, and a company that celebrates excellence. - 38 days PTO. Fully remote. International team. Not for you if… - You need hand-holding or slow cycles. - You prefer ideas without execution. - You get overwhelmed by pace, feedback, or standards. - You've never had to defend a number.

HEAD OF MARKETING Lean Marketing — Home of The 1-Page Marketing Plan We’re scaling to 8 figures fast and need a Head of Marketing who wants full ownership of the engine behind one of the world’s most influential marketing brands. If you’re obsessed with data, hungry for impact, and thrive in a high-intensity A-player environment, you’ll love building a system here that prints predictable revenue. When you do your job well, we don’t just grow — we demonstrate what world-class marketing looks like. We practice what we preach, setting the gold standard for how modern businesses attract, convert, and delight their clients. Our sales team feels the lift, our content becomes category-defining, and our clients experience the full power of the 1-Page Marketing Plan brought to life. What You’ll Own Each Week - Own the cold traffic strategy — take what's running, optimise it, and expand it. Working with our paid ads strategist for direction, you'll own execution across Meta, Google, and YouTube ads to scale qualified call volume and improve CAC. - Build and optimise all conversion funnels — VSL-to-booking, paid webinar, and self-liquidating offer — using HubSpot pages, paid ads, and GA4 to hit CAC benchmarks and improve conversion at every stage. - Build high-converting funnel pages in HubSpot (opt-ins, offers, SLO pages, thank-you flows) with clean tracking and fast iteration. - Develop and optimise multi-channel campaigns (paid ads, email, LinkedIn, JV partners, influencers) to increase qualified call volume by 30-50%. - Align weekly with Allan Dib on his personal brand and YouTube content strategy, ensuring it maps to core messaging and funnel architecture. - Coordinate with our publisher and Amazon ads team on book marketing campaigns. - Ship 3-5 high-quality content assets/week across YouTube, LinkedIn, and Instagram using the Notion content calendar and Loom briefs to grow authority and inbound demand. - Maintain our thought-leadership gold standard through weekly YouTube and email content that increases engagement, subscriber growth, and authority signals. - Own the website strategy and quality, directing our Webflow developer for execution. - Lead the marketing team (videographer, copywriter, VA, RevOps) via Notion sprints and Slack to hit content, channel, and campaign KPIs inside a cohesive weekly plan. - Implement and refine HubSpot + Zapier/Make automations to improve segmentation, accelerate lead routing, and drive measurable lifts in nurture to booking conversion. (RevOps owns the technical build; you own the strategy and outcomes.) - Run a weekly sync with Sales using Slack, Notion, and CRM dashboards to align on lead quality, improve show-up rates, and increase close rates. - Use weekly HubSpot, Hyros, and GA4 reporting to identify leaks, propose fixes, and drive meaningful improvements in funnel efficiency. - Manage the monthly marketing budget using P&L trackers to scale spend responsibly while maintaining or improving ROAS. What Good Looks Like (30/60/90) 30 Days - Learn brand, voice, manifesto, systems, scoreboards. - Audit funnel, content, segmentation, analytics, and KPIs. - Establish sprint rhythm; deliver first “fix the leaks” insights. 60 Days - Launch multi-channel campaigns; improve segmentation + nurture. - Increase content velocity + quality across YT/LinkedIn. - Build core components of the self-liquidating funnel. 90 Days - Increase qualified call volume by 20–30%. - Lift nurture → booking conversion. - Achieve breakeven or better CAC on the SLO funnel. - Fully own the marketing engine with predictable weekly execution. Metrics You Own - Lead-to-client conversion (goal: 0.5% → 1.5%) - Qualified call volume (30–50% increase) - CAC (maintain or improve while scaling) - Content velocity (3–5/week) - Nurture → booking conversion - Funnel efficiency (weekly leak fixes) - Engagement + subscriber growth Interfaces & Rhythm - Sales: Weekly sync + daily Slack alignment - Paid Ads Strategist: Weekly strategy alignment + execution ownership - Publisher + Amazon Ads Team: Monthly coordination on book marketing campaigns and Amazon ad strategy - Videographer: Weekly briefs + content review - Copywriter: Priorities + messaging oversight - RevOps: HubSpot strategy alignment (they own the technical build) - Allan Dib: Weekly content and brand strategy alignment - VA: Support, tracking, implementation follow-through - Leadership: Weekly KPI review + strategic adjustment Who Thrives Here - High-Intensity Ownership: Acts like the business is theirs. Fixes problems before they land on anyone’s desk. - Strategic Operator: Thinks at 10,000 feet, executes at 1,000 feet. Builds vision, then rolls up sleeves. - Data-Obsessed Truth-Seeker: Chooses evidence over opinions. Moves fast based on what’s real. - Elite Communicator: Writes clearly, edits ruthlessly, and brings crisp direction to creatives. - A-Player Pace: Fast cycles, high standards, zero excuses. Loves being surrounded by killers. - Problem Hunter: Spots issues early, fixes them twice — immediate + root cause. Day-1 Non-Negotiables - HubSpot Power User: Automations, segmentation, dashboards, workflows, landing pages. - Paid Acquisition Competency: Experience running and optimising paid campaigns (YouTube/Meta/LinkedIn or similar) with CAC responsibility. - HubSpot Funnel Builder: Can build pages, flows, tracking, and optimisations directly inside HubSpot. - Funnel Architecture & CRO: Skilled at diagnosing leaks, improving conversion, and building SLO funnels. - Analytics & Attribution Mastery: Fluent in GA4, Hyros, and platform dashboards. - Messaging Strategist & Ruthless Editor: Owns voice, direction, clarity, and final quality. - Content Leadership: Knows how to steer a creative team to consistent, high-quality output. - Project & Sprint Management: Strong Notion velocity, sprint planning, and team alignment. - Founder Fluency: You've worked with a strong-willed founder or founder-adjacent figure. You can hold a strategic line, push back when needed, and make it a conversation, not a conflict. - Technical Fluency: Zapier/Make, tracking setups, workflow logic. This is a rare Head of Marketing role where you get to drive the entire engine of a global marketing brand — not just babysit channels. You’ll shape strategy, lead a high-performing creative squad, and build a marketing system that becomes the gold standard for how modern businesses grow. If you love ownership, velocity, and the thrill of seeing your decisions move revenue, this is your arena. What you’ll love: - You get the wheel — full ownership of the engine. - A global brand with massive pull and momentum. - A stacked team: videographer, copywriter, VA, Webflow dev, revops support - A world-class coaching bench for ideation + strategic firepower. - Room to build systems, funnels, and content machines from the inside out. - Fast cycles, big wins, and a company that celebrates excellence. - 38 days PTO. Fully remote. International team. Not for you if… - You need hand-holding or slow cycles. - You prefer ideas without execution. - You get overwhelmed by pace, feedback, or standards. - You've never had to defend a number.