New Brunswick Liquor Co

Role Description At Alcool NB Liquor & Cannabis NB, we look for people whose values align with ours: Integrity, Caring, Trust, Community, and Celebration. We value team members who collaborate well, make thoughtful decisions, support others, and take pride in delivering great experiences while celebrating success together. Reporting to the HR Manager - Health & Safety, the Health & Safety Specialist is responsible for supporting in the development, implementation, and administration of the health and safety policies and programs within ANBL & Cannabis NB. This role plays a critical part in fostering a culture of safety and compliance throughout both organizations, ensuring that all operations adhere to relevant regulations and best practices. Additional Responsibilities - Risk Assessment: Conduct regular inspections of the workplace to identify potential hazards, violence, and risks. - Audits: Conduct monthly safety audits as determined by CNB & ANBL’s Health and Safety Index. - Joint Health and Safety Responsibilities: - Collaboration: Act as a liaison between management and the JHSC. - Training and Support: Provide or arrange for training and resources to JHSC members on their roles, responsibilities, and health and safety regulations. - Action Plan Development: Work with the JHSC to develop and implement action plans addressing identified hazards or safety concerns. - Employee Engagement: Promote the role of the JHSC among employees, encouraging participation and fostering a culture of safety. - Regulatory Compliance: Ensure that the JHSC is informed about relevant health and safety regulations. - H&S Program and Policy Review: Review H&S program, policies, and procedures annually to ensure compliance. Qualifications - A post-secondary degree in Occupational Health & Safety or another related discipline. - 3 years of experience working directly with health & safety programs and administration. - A strong working and application knowledge of New Brunswick Health and Safety legislation. - Strong computer proficiency, with emphasis on MS Word, PowerPoint, and Excel. - Demonstrated comprehensive knowledge of legislation, regulations, and accident prevention in relation to health & safety. - Ability to travel to ANBL and CNB, as well as subsidiary sites throughout the province on weekends or irregular hours in emergency situations. - Experience with change management. Requirements - Advanced Microsoft Office Suite of products: particularly Excel and Word. - Ability to succeed in a fast-paced, timeline-sensitive, and results-driven environment. Benefits - Comprehensive benefits package, including medical and dental coverage and a generous pension plan. - Access to a Health Spending Account or Wellness Subsidy. - Opportunities to utilize flexible work arrangements, such as remote or hybrid work. Company Description As one of Atlantic Canada’s Top Employers for 2025, ANBL is proud of the people-first culture we’ve built together with our team members. Alcool NB Liquor (ANBL) is a provincial Crown corporation responsible for the purchase, importation, distribution, and retail activity for all beverage alcohol in the province. Our sister company, Cannabis NB (CNB), manages retail cannabis sales for the province, providing safe and legal products while focusing on education, safety, and responsible access. Together, ANBL & CNB return 100% of profits to the Government of New Brunswick to benefit all New Brunswickers while responsibly serving customers and communities across the province. At ANBL, we take our social responsibility seriously. With our Corporate Social Responsibility Strategy to guide us, we are committed to: - Responsible selling through our CHECK 30 program. - Food security through our partnership with Feed Nourrir NB. - Helping New Brunswickers get home safely through our Safe Ride program.

Role Description The Senior Data Governance Specialist encompasses comprehensive subject matter expertise in data governance principles, practices and processes, and their application in business contexts. This includes: - Data management concepts - Organizational data flows - Applicable legislative and regulatory considerations - The impact of data quality on business operations This role develops and maintains data governance frameworks, standards, and policies, while working closely with data architecture to understand the technology environment for both data governance and the data itself. Responsibilities include: - Supporting the delivery of the Data Governance Program by executing day-to-day operations - Coordinating working groups - Ensuring consistent application of governance practices across ANBL and CNB - Being the first point of contact for Data Owners, Stewards, and Custodians - Collaborating with them to implement program activities, monitor data quality, and provide timely support in all data quality and governance matters - Driving organizational change and securing buy-in for the Data Governance program Qualifications - Post-secondary degree in Business Administration, Information Management, or Technology - 5+ years of experience in defining and supporting data governance initiatives - Expert knowledge in data governance frameworks and principles - Strong familiarity with data administration, data warehousing, and data movement tools - Knowledge of privacy, security, and compliance requirements related to data - Strong analytical skills, strategic thinking, and problem-solving - Excellent communication and interpersonal skills, with the ability to influence stakeholders - Strong organizational skills and attention to detail, with the ability to manage multiple priorities - Commitment to confidentiality and discretion - Proficiency in Excel and Visio (or other equivalent data analysis and process design tools) Requirements - Bilingualism in both official languages is an asset, but not required - The successful candidate must be based in New Brunswick, remote work is possible - Semi-regular travel for meetings and project work may be required Benefits - Comprehensive benefits package, including medical and dental coverage - A generous pension plan - Access to a Health Spending Account or Wellness Subsidy - Opportunities to utilize flexible work arrangements, such as remote or hybrid work

Role Description The Senior Manager, Marketing Strategy & Planning translates overall marketing direction into clear, coordinated plans and priorities at ANBL, ensuring alignment to defined business goals and success measures. - Lead the marketing planning process, including annual and campaign planning, prioritization and intake across teams. - Provide strategic direction and alignment to marketing managers responsible for program delivery and creative services. - Partner with internal teams and external agencies to align on priorities, clarify plans and remove strategic roadblocks. - Connect strategy to execution by enabling teams with clear direction, strong planning, and continuous improvement. Qualifications - Masters or diploma in Business Administration, Marketing or equivalent. - 10+ years of progressive experience in marketing strategy, planning or integrated marketing leadership roles. - 6+ years of leadership experience, including managing managers and building high-performing teams. - Strong expertise in marketing strategy, customer segmentation and journey mapping. - Proven experience developing and leading digital marketing plans. - Deep understanding of digital marketing trends, platforms and customer behaviours. - Demonstrated ability to leverage data and insights to inform decisions. - Strong stakeholder management and influencing skills. Requirements - Experience in Retail, CPG or Food & Beverage industries (asset). - Experience in enterprise-level strategic planning and budget management (asset). - Strong understanding of marketing performance frameworks, attribution and ROI measurement (asset). - Familiarity with the New Brunswick market landscape (asset). Benefits - Comprehensive benefits package, including medical, dental coverage and a generous pension plan. - Access to a Health Spending Account or Wellness Subsidy. - Opportunities to utilize flexible work arrangements, such as remote or hybrid work.

Role Description The Marketing Programs Manager is responsible for leading the development and execution of ANBL’s marketing programs and campaigns across a variety of owned and paid media channels. Reporting to the Senior Manager, Marketing Strategy & Planning, this role plays a critical part in bringing marketing strategies to life through effective planning, coordination, and delivery of campaigns. The Marketing Programs Manager leads a team responsible for managing multiple, concurrent marketing initiatives, ensuring alignment with strategic direction, timelines, budgets, and business priorities. Acting as a central point of contact for campaign execution, this role ensures strong communication, collaboration, and alignment across the Marketing team and key internal stakeholders. Additional Responsibilities - Lead the execution of multiple, concurrent marketing plans and campaigns, ensuring alignment with strategic direction, business priorities, timelines, and budgets. - Oversee campaign planning and delivery, including development of marketing plans, workbacks, requirements, and cross-functional coordination. - Translate marketing plans into clear, actionable campaign deliverables, timelines, and requirements. - Act as the primary liaison between Marketing and internal stakeholders, ensuring clear communication, alignment, and successful execution of initiatives. - Collaborate closely with the Creative Services Manager to ensure campaign assets are developed and delivered to meet marketing and business objectives. - Leverage data, customer insights, and internal expertise to inform campaign planning, execution, and optimization. - Lead the execution of integrated marketing campaigns across digital and paid channels (web, email, social, paid media), driving traffic, engagement, and performance. - Partner with internal teams and external agencies to optimize campaign effectiveness, applying insights, best practices, and continuous improvements. - Lead, mentor, and develop a team of marketing professionals, fostering a collaborative, accountable, and high-performing team environment. - Manage day-to-day relationships with external agency partners to support effective campaign execution. - Oversee campaign reporting and post-campaign analysis, identifying insights and opportunities to inform future initiatives. - Support the ongoing improvement of marketing processes, tools, and workflows. Qualifications - Degree or diploma in Business Administration, Marketing, or equivalent. - 6+ years of experience in marketing account management, operations, or project management, with a focus on campaign execution. - Proven experience managing and delivering integrated marketing campaigns across traditional and digital channels. - Hands-on experience executing digital campaigns with a focus on driving traffic, engagement, and performance. - Strong understanding of digital and eCommerce marketing trends, tools, and best practices. - 2+ years of experience leading and developing teams. - Strong stakeholder management and relationship-building skills. - Solid understanding of marketing analytics, KPIs, and performance reporting. - Working knowledge of customer segmentation and customer journey mapping. Requirements - Prior experience in Retail, CPG, or Food & Beverage industries (preferred). - Experience with marketing project management tools (e.g., Monday.com, Trello). - Experience supporting strategic planning and budgeting processes. - Understanding of media planning and buying across traditional and digital channels. Benefits - Comprehensive benefits package, including medical, dental coverage, and a generous pension plan. - Access to a Health Spending Account or Wellness Subsidy. - Opportunities to utilize flexible work arrangements, such as remote or hybrid work.