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Inteligência, Inovação e Tecnologia.
Senior BI Analyst – Web Analytics, GA4, Tag Manager
Location
Brazil
Posted
58 days ago
Salary
0
Seniority
Senior
Job Description
Senior BI Analyst – Web Analytics, GA4, Tag Manager
Leega
• Exploration and Modeling: Use advanced SQL to extract, join, and model large volumes of navigation and business data in cloud environments (GCP/AWS). • Insights and Visualization: Develop executive dashboards and conduct in-depth analyses of user behavior to support strategic Product, Marketing, or Business decisions. • Generate Web Analytics reports and extract data to analyze ecommerce sales funnels. • Data Collection Strategy: Lead the design and architecture of tagging on digital platforms (app and web), ensuring accurate capture of the user journey. • Validate collection evidence implemented by other teams in non-production environments. • Assist the product team in navigating and building reports in Google Analytics.
Job Requirements
- Solid experience with navigation and behavioral data in digital ecosystems (websites, ecommerce, and apps).
- Strong technical knowledge of Web/App analytics and tag management solutions (e.g., Google Analytics 4 and Google Tag Manager).
- Advanced SQL skills for handling complex data in cloud data warehouses (e.g., BigQuery, Redshift).
- High analytical capability, with experience in data visualization tools (Power BI, Looker, etc.) to translate data into business intelligence.
- Understanding of the mobile ecosystem, including attribution tools (AppsFlyer, Adjust, etc.).
- Knowledge of advanced data integrations for marketing (server-side tagging, conversion APIs, CDPs).
- Experience with other programming languages (such as Python or R) for data process automation.
- Experience with automation and AI projects.
Benefits
- 🏥 Porto Seguro Health Insurance
- 🦷 Porto Seguro Dental Insurance
- 💰 Profit Sharing / Performance Bonus (PLR)
- 👶 Childcare allowance
- 🍽️ Meal and Food Vouchers (Alelo)
- 💻 Home Office allowance
- 📚 Partnerships with educational institutions
- 🚀 Support for certifications, including cloud
- 🎁 Livelo points
- 🏋️♂️ TotalPass
- 🧘♂️ Mindself
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