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Vita Coco logo
Vita Coco

Vita Coco, part of All Market Inc.'s portfolio of beverage brands, was founded in 2004 to bring coconut water into the mainstream. Now a premium lifestyle drink that the company in

Business Development Manager – FoodService

Location

New York

Posted

54 days ago

Salary

$50K - $55K / year

Seniority

Senior

Bachelor DegreeExperience acceptedEnglish

Job Description

Business Development Manager – FoodService

Vita Coco

• Lead market research efforts across the USA to achieve product distribution, display execution, and drive revenue goals. • Create marketing and distribution strategies for the food service channel and represent the company to broadline distributor partners in all business development-oriented activities. • Plan and execute innovative product launches, new retail programs, and assist with market blitzes within broadline distributors. • Promote the full Vita Coco range at each account, achieve KPIs, secure product displays, and expand distribution availability. • Use VIP Karma to track account visits, record achievements, and streamline your daily schedule. • Gather and interpret data on customer purchase patterns; review monthly sales reports to spot opportunities and evaluate underperforming accounts. • Coordinate and support tradeshow activities for Broadline teams. • Build strong partnerships with Broadline Sales, sharing best practices. • Establish and nurture relationships with key retail accounts while opening new accounts to boost brand visibility and distribution. • Communicate regularly about distribution execution, highlighting successes and necessary follow-ups from major activities. • Assess and audit individual accounts and execution after each visit. • Partner with the Field Marketing team to support retail and consumer activities whenever in the market.

Job Requirements

  • Bachelor's degree (or equivalent) in Marketing or Business (Marketing Specialization preferred)
  • 0-2 years’ experience in Marketing, Sales, or Distribution; Food & Beverage or CPG industry preferred
  • Able to lift 10–35 lb product cases and place items on overhead shelves
  • Valid driver’s license and personal vehicle required for travel between accounts
  • Physically able to stand and walk for long periods daily
  • Innovative approach to accounts and expanding business
  • Skilled in strategy development, sales data analysis, trade/business analytics, and forecasting trends
  • Must be willing to travel at least 50% of the time.
  • Professional demeanor with strong customer service, interpersonal, and communication skills
  • Effective presentations, public speaking, and premium selling
  • Team player who works independently when needed; highly analytical and detail-oriented
  • Proficient in MS Office Suite (Outlook, Excel, Word, PowerPoint)

Benefits

  • Competitive salary
  • Equal employment opportunities

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