TRM Labs specializes in blockchain investigations and risk management, empowering organizations to detect, investigate, and prevent crypto-related fraud and financial crime. Founde
Head of Talent Brand Content and Growth Marketing
Location
United States
Posted
47 days ago
Salary
0
Seniority
Lead
No structured requirement data.
Job Description
Head of Talent Brand Content and Growth Marketing
TRM Labs
Role Description We’re looking for a Head of Talent Marketing to own and scale TRM’s talent brand through high-quality storytelling and distribution. This role sits at the intersection of content, brand, and growth—focused on turning TRM’s voice, insights, and leadership perspective into compelling narratives that attract top talent. You will operate as a high-autonomy individual contributor, responsible for both creating best-in-class content and events and ensuring it reaches the right audiences through effective distribution. This is not a coordination role—you will set the quality bar, ship quickly, and drive measurable impact. - Own end-to-end content creation: translate internal insights, policies, and happenings into head-turning campaigns that demonstrate our employer value proposition to prospective talent. - Drive distribution strategy across paid, social, events, and partnerships to reach priority talent segments, leveraging a centralized Demand Generation and Ops architecture. - Build and execute a repeatable content engine consistent with TRM’s master brand identity. - Rapidly turn ideas into shipped outputs—content, events, and campaigns within defined timelines. - Curate the right conference circuit for our engineering leadership to attend, speak and advertise at, project manage submission of white papers to secure speaking spots. - Cultivate partnerships with external engineering thought leaders and produce community meetups — including speaker panels — that position TRM as a leading voice in the space. - Measure and iterate on performance (engagement, reach, pipeline impact) to continuously improve results. Qualifications - 6–10+ years in content, brand, or growth marketing (ideally in high-growth or early-stage environments). - Proven ability to independently create high-quality content with strong narrative and voice. - Experience tailoring brand messaging to targeted audiences; experience marketing to engineering communities a plus. - Strong growth instincts and channel experience—knows how to distribute content effectively, not just create it. - High ownership and velocity—able to operate with minimal oversight and ship consistently. - Exceptional editorial judgment and taste (can distinguish great from average content). - Comfortable working directly with senior stakeholders and extracting insights quickly. - Experience using AI tools/agents to accelerate workflows while maintaining quality. Benefits - Work hours: Minimum 4-hour overlap with EST business hours. - Communication: async-first with synchronous check-ins as needed. Company Description TRM Labs provides blockchain analytics and AI solutions to help law enforcement and national security agencies, financial institutions, and cryptocurrency businesses detect, investigate, and disrupt crypto-related fraud and financial crime. TRM’s blockchain intelligence and AI platforms include solutions to trace the source and destination of funds, identify illicit activity, build cases, and construct an operating picture of threats. TRM is trusted by leading agencies and businesses worldwide who rely on TRM to enable a safer, more secure world for all.
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