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Pavago specializes in connecting businesses with top-tier offshore talent in operations, sales, and marketing, offering a comprehensive recruitment solution designed to reduce cost
Social Media Manager
Location
Colombia
Posted
55 days ago
Salary
0
Seniority
Lead
Job Description
Social Media Manager
Pavago
Job Title: Social Media Manager Position Type: Full-Time, Remote Working Hours: U.S. client business hours (with flexibility for campaign launches and engagement monitoring) About the Role: Our client is seeking a Social Media Manager to own strategy, execution, and performance across social channels. This role requires equal parts strategic planner, creative storyteller, and data-driven analyst. The Social Media Manager ensures the brand is visible, engaging, and growing its presence while driving measurable results aligned with business goals. Responsibilities: Strategy & Planning: - Develop and execute social media strategies aligned with overall marketing objectives. - Define KPIs (engagement, follower growth, conversions) for each channel. - Create and manage a content calendar across LinkedIn, Instagram, Twitter/X, TikTok, Facebook, and YouTube. Content Creation & Publishing: - Write, edit, and design posts tailored to each platform. - Collaborate with designers, writers, and video editors to produce multimedia content. - Ensure posts reflect brand tone, style, and compliance requirements. - Schedule and publish content using tools like Hootsuite, Sprout Social, Buffer, or HubSpot. Community Management: - Monitor comments, DMs, and mentions daily. - Respond to inquiries and escalate customer issues when necessary. - Foster community engagement by initiating conversations and amplifying user-generated content. Campaign Execution: - Launch paid and organic campaigns to promote content, events, and product launches. - Collaborate with paid media specialists to optimize ad performance. Analytics & Reporting: - Track performance metrics via native platform analytics, Google Analytics, or Sprout Social. - Provide weekly/monthly reports on engagement, reach, traffic, and conversions. - Recommend optimizations based on data trends and A/B testing results. Collaboration: - Work cross-functionally with marketing, PR, and customer support teams. - Provide social insights to influence content, campaigns, and product positioning. What Makes You a Perfect Fit: - Creative storyteller who understands platform nuances. - Strong communicator with a finger on the pulse of trends. - Analytical mindset with ability to turn data into strategy. - Organized multitasker comfortable managing multiple platforms and campaigns. Required Experience & Skills (Minimum): - 2+ years professional experience in social media management. - Proficiency with scheduling/analytics tools (Hootsuite, Sprout Social, Buffer, HubSpot). - Strong writing, editing, and content creation skills. - Familiarity with basic design tools (Canva, Adobe Creative Suite). Ideal Experience & Skills: - Background managing brand accounts in SaaS, e-commerce, or professional services. - Experience with influencer partnerships and UGC campaigns. - Understanding of paid social advertising platforms. - Crisis management experience for brand reputation. What Does a Typical Day Look Like? A Social Media Manager’s day revolves around planning, publishing, and engaging. You will: - Start by checking notifications, responding to urgent comments, and reviewing mentions. - Create and schedule posts based on the content calendar. - Monitor engagement throughout the day, responding to community interactions. - Collaborate with creative teams on new campaigns and assets. - Analyze previous posts’ performance and adjust strategies to improve reach and engagement. - End the day updating dashboards and preparing next day’s posts and engagement tasks. In essence: you ensure the brand is visible, engaging, and consistently connecting with its audience. Key Metrics for Success (KPIs): - Engagement rate growth (likes, shares, comments). - Follower/subscriber growth across platforms. - Conversion metrics (traffic to site, lead generation from social). - Response time and community satisfaction. - Campaign ROI from paid/organic initiatives. Interview Process: - Initial Phone Screen - Video Interview with Pavago Recruiter - Portfolio/Practical Task (e.g., draft a 1-week content calendar with example posts) - Client Interview with Marketing Leadership - Offer & Background Verification #LI-AG1
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