Role Description Achtung! sucht zum nächstmöglichen Zeitpunkt eine*n Werkstudent*in Content & Social Media (all genders) in Hamburg, Düsseldorf oder remote. Dein Job bei uns: - Unterstützung bei der Entwicklung und Produktion von Content für Social-Media-Kanäle (Schwerpunkt Instagram) mit Fokus auf plattformgerechter Aufbereitung und visuellem Storytelling. - Einbringung in Kanalmanagement und Redaktionsplanung zur Sicherstellung von Präsenz und Kontinuität auf den digitalen Kanälen unserer Kund*innen. - Unterstützung bei der Erstellung weiterer Kommunikationsmaterialien – von Blogbeiträgen bis hin zu Präsentationen. - Einblicke ins Tagesgeschäft einer Kommunikationsagentur und Experimentieren mit der Integration von KI-Tools in Kommunikationsprozesse. Qualifications - Aktuell immatrikulierte*r Student*in – Studiengang ist zweitrangig, entscheidend sind Interesse und Motivation. - Mindestens 30 Stunden pro Monat verfügbar, bei Bedarf und nach Absprache auch mehr. - Gutes Gespür für Sprache, visuelle Kommunikation und digitale Kanäle. - Strukturierte, eigenständige Arbeitsweise und Freude an eigenen Ideen. - Interesse am Gesundheitswesen und an den Menschen, Organisationen und Technologien, die es voranbringen. - Erste Erfahrungen mit Canva oder ähnlichen Design-Tools sind ein Plus. - Neugieriger Umgang mit KI-Tools. Benefits - Strukturiertes Onboarding und schrittweise Einarbeitung – kein „ins kalte Wasser geworfen“. - Flache Hierarchien und schnelle Entscheidungen. - Echtes Vertrauen und Eigenverantwortung – kein Mikromanagement. - Bereitstellung eines MacBooks. - Homeoffice und Remote-Arbeit als Standard.

Description Put “Paid Media is cool” as the first line of your cover letter or subject line, or your application won’t be reviewed. We’re looking for a highly experienced and strategically-minded Paid Media Manager to play a pivotal role in driving exceptional results for our diverse portfolio of clients. You will be responsible for the strategy and day-to-day execution and optimization of complex paid media campaigns across a variety of platforms, supporting a portfolio of accounts, while also contributing your ideas on future strategy to the account lead. This role demands a deep understanding of paid media best practices, a passion for leveraging data-driven insights, and a proactive approach to exploring and implementing cutting-edge technologies, including AI-powered solutions. This role is perfect for someone with a love of marketing and a knack for understanding how different marketing channels work together with the initiative to own clients, client communications, and tactical work without constant check-ins. About Single Grain LLC Single Grain is a fast-moving, AI-driven, award-winning digital marketing agency that has been helping top brands like Amazon, Uber, and Salesforce grow since 2009. We specialize in Paid Media, Performance Creative, SEO, Content Marketing, and more — and we practice what we preach: our blog attracts over 200,000 monthly visitors, our podcast has 100+ million downloads, and 140,000+ marketers subscribe to our YouTube channel. Beyond client work, we also build and scale our own ventures, including ClickFlow (SEO experimentation platform) and Karrot.ai (AI-powered marketing automation). We move fast, set high expectations, and leverage AI aggressively across paid media, creative, strategy, and execution. Our lean, elite team is focused on delivering smart, impactful work without bloated processes or hierarchy. If you’re self-directed, collaborative, and relentless about your craft, you’ll fit right in. What You'll Do - Independently manage and optimize paid media campaigns across Google Ads, Microsoft Ads, Meta Ads, LinkedIn Ads, and TikTok Ads, ensuring campaigns are aligned with client goals, current best practices, and performance targets. - Implement and execute campaigns, including keyword research, audience targeting, ad copy creation, bid management, and budget allocation with meticulous attention to detail. - Design, implement, and analyze A/B tests across various campaign elements (ad copy, landing pages, creatives, audiences, etc.) to continuously improve performance and identify key drivers of success. - Stay abreast of the latest trends, algorithm updates, and emerging technologies within the paid media landscape. Proactively identify and implement new strategies and tactics to maintain a competitive edge. - Explore, evaluate, and implement AI-powered tools and strategies to automate tasks, enhance campaign optimization, improve audience targeting, and unlock new efficiencies. - Conduct thorough audits of existing paid media accounts to identify areas for improvement, ensure best practices are being followed, and develop actionable recommendations. - Contribute to the development of overall paid media strategies, providing strategy and recommendations based on performance data and industry trends. - Monitor campaign performance, generate insightful reports, and effectively communicate findings, progress, and recommendations. - Act as a paid media subject matter expert on sales calls, engaging with prospective clients to answer their questions and provide strategic insights and recommendations for their future paid media initiatives. - Work closely with other team members, including strategists, analysts, and account managers, to ensure seamless campaign execution and alignment across all marketing efforts. - You will be client-facing and need to be a strong communicator - able to communicate with both tactical and strategic clients - connecting marketing performance to revenue. Primary KPIs: - Meeting the client’s key KPI: Revenue, ROAS, CPL, new customer acquisition - Adoption and Impact of New Technologies (including AI) - Strategic Contributions & Recommendations: The manager is expected to contribute to overall paid media strategies. The quality and impact of their strategic recommendations, based on data and trends, could be a qualitative KPI. - Client Retention & Satisfaction: As a client-facing role, the manager's ability to maintain positive client relationships and ensure their satisfaction with campaign performance will be crucial. Requirements - Minimum of 5-6 years of hands-on experience managing paid media campaigns across Google Ads, Microsoft Ads, Meta Ads, LinkedIn Ads, and TikTok Ads. Bonus points for Pinterest, Snapchat, Reddit, X, and Amazon ads. - Proven track record of successfully managing medium to large-sized advertising budgets and delivering strong ROI. - Deep understanding of paid media best practices, platform-specific features, and optimization techniques. - Strong analytical skills with the ability to interpret data, identify trends, and translate findings into actionable insights. - Experience in designing and implementing effective A/B testing strategies. - A proactive and curious mindset with a demonstrated interest in exploring and implementing new technologies, including AI-powered solutions. - Excellent organizational skills and the ability to manage multiple projects simultaneously in a fast-paced environment. - Strong communication and presentation skills. - Strategic thinking capabilities with the ability to connect tactical execution to broader marketing objectives. - Proficiency in using relevant analytics platforms (e.g., Google Analytics) and reporting tools. A Bad Fit Looks Like: - Lack of knowledge on Google or Meta - List checker not a problem solver - Radio silence or long communication delays - Waiting to be told what to do instead of initiating action - Needing constant direction or reminders - Generic AI usage (just ChatGPT for outlines or emails) Benefits - Performance Bonus - Medical, Dental, and Vision Insurance - Flexible PTO - Home Office Stipend - MacBook Provided

Paid Media Manager (Exempt) Company Overview: Ethos Pet Brands is the parent company of Natural Balance® and Canidae® pet brands. By joining forces under Ethos Pet Brands, these premium pet food brands strengthen their commitment to delivering the highest quality nutrition. We believe in the power of strong brands to connect with pet parents and create meaningful experiences. The Paid Media Manager will work remotely and report to the Director of Marketing. This role owns the day-to-day execution of paid media for Natural Balance and Canidae, partnering closely with our media agency to plan, launch, optimize, and measure campaigns with a primary focus on digital media tools The ideal candidate is both strategic and detail-oriented: someone who can build and manage media plans, quality-check campaign setup, and bring an analytical, test-and-learn mindset to continuously improve performance. They will help translate business goals into channel strategy, manage KPIs, and ensure our paid media investment is deployed proactively to grow the business. Lastly, this person needs to have a passion of learning and adopting cutting edge technology and tools. The key responsibilities and duties of this position include, but are not limited to: Paid Media Strategy & Planning - Own paid media strategy and planning for Natural Balance and Canidae in partnership with internal stakeholders and our media agency. - Develop full-funnel media plans (prospecting, retargeting, and retention) aligned to brand objectives, seasonal priorities, and product launches. - Translate business goals into clear channel tactics, audiences, creative direction, and measurement plans. - Partner with sales, agencies, and creative teams to ensure campaigns support retailer priorities. - Maintain an always-on testing roadmap (audiences, creative, landing experiences, offers) to drive continuous improvement. Campaign Build & Optimization - Lead day-to-day campaign execution and QA: ensure accurate setup of accounts, pixels where applicable, events, naming conventions, budgets, and tracking. - Work with the agency to traffic campaigns on time with correct objectives, targeting, placements, creative specs, and brand compliance. - Monitor media & creative performance and optimize for efficiency and scale (budget reallocation, audience refinements, creative iteration, pacing). - Proactively identify and troubleshoot delivery, tracking, and policy issues, escalating with agency/platform support as needed. Measurement, Insights & Reporting - Own KPI metrics that link to business goals and reporting cadence for paid media (e.g., ROAS, CPC, incremental revenue, CTR, CPM, CVR, and new customer mix). - Analyze campaign results, surface insights, and recommend actions to improve performance and creative effectiveness. - Build clear, executive-ready performance summaries that connect media outcomes to business impact and next steps. Agency & Cross-Functional Collaboration - Serve as the primary day-to-day liaison with our media agency: provide briefs, align on priorities, and ensure deliverables meet Ethos standards. - Collaborate with creative partners on ad creative, messaging, and landing experiences based on data-driven learnings. - Partner cross-functionally (brand, sales, analytics) to align media strategy with promotions and retail initiatives. Process, Tools & Continuous Improvement - Manage paid media budgets and pacing in partnership with brand team and the agency; ensure spend aligns to plans and performance thresholds. - Stay current on platform changes and emerging tools (Meta / Google updates, automation/AI capabilities, measurement solutions) and apply learnings to improve outcomes. - Lead marketing mix modeling and performance output with agency MINIMUM QUALIFICATIONS - Bachelor’s degree in Marketing, Business, Analytics, or a related field (or equivalent experience). - 5+ years of hands-on paid media experience with demonstrated ownership of media plans and campaign execution; CPG experience strongly preferred. - Deep experience building and optimizing campaigns in Meta Ads Manager (Facebook/Instagram), Google search, TikTok, including audience strategy and creative testing. - Prior experience at a media agency (or in a close agency-client operating model) preferred, with strong project and stakeholder management skills. - Strong analytical mindset with the ability to interpret performance data and make actionable recommendations; advanced Excel/Sheets skills required. - Experience with measurement and attribution concepts (pixels, UTMs, conversion events, incrementality, MMM fundamentals) and comfort partnering on analytics. - Excellent attention to detail with a track record of QA-ing campaign setup, tracking, and reporting for accuracy. - Strong communication and collaboration skills; ability to influence without authority across agency and internal teams. - Must be eligible to work in the US and willing to submit a background check and pre-employment drug screening. COMPETENCIES & GENERAL SKILLS - Results driven, with excellent follow-through in commitments - Solid communication skills both written and oral - Strong leadership and collaboration skills - Excellent attention to detail and project management - Thrive in a fast-paced culture of change and innovation; has the ability to think on your feet and pivot on a dime. - Willingness to take on responsibility above stated role and also complete more executional work when needed (startup culture) - Ability to work independently and involve cross-functional teams and leadership when appropriate. - A roll-up-your-sleeves attitude with a bias towards action; a self-starter who takes initiative rather than waiting for direction - Complete work with integrity and positive attitude - Ability to travel 25%. BENEFITS - 401K - Medical - Dental - Vision - HSA & FSA - Short Term Disability - Long Term Disability - Pet Insurance - Life Insurance - Employee Assistant Program - And more! Ethos is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. All employment is decided on the basis of qualifications, merit, and business need.

📍Location: United States (Remote) 📈Reporting to: Head of Brand 💚Role type: Permanent / Full-time *this is a remote first role which can be based anywhere in the United States. As Social Media Manager & Content Creator, you'll own and amplify Wuffes' social media presence - leading from the US while building a brand with genuine global reach. Deeply rooted in American pet culture, you'll be the strategic brain and creative hands behind our channels, producing scroll-stopping content and showing up on camera as a relatable face of the brand. But beyond content, your real superpower is community - cultivating a passionate, engaged pack of pet parents who don't just follow Wuffes, they champion it. You'll know how to turn an audience into a movement, a customer into a lifelong advocate, and a social channel into a meaningful driver of business growth. 📋 Your Responsibilities: - Grow social reach and engagement across key platforms (IG, Facebook, TikTok, LinkedIn), through consistent, platform-native content tailored to the US audience. - Develop and execute a US social media strategy — deliver a channel-by-channel strategy aligned to brand and commercial objectives, including content pillars, posting cadence, tone of voice adaptation for the US market, and KPIs for each platform. - Produce and post high-quality content independently — create and publish a minimum number of pieces of content per week (across formats: video, static, stories, reels) that reflect the brand and perform at or above benchmark engagement rates, with on-camera appearances forming a regular part of the content mix. - Report on performance and optimise monthly — deliver a monthly performance report to the business with clear, insight-led recommendations that directly inform the following month's content plan. - Build and manage an engaged US community — own community management across all channels, responding to comments and DMs within agreed SLAs, fostering genuine two-way relationships that increase brand advocacy and repeat purchase intent. - Support influencer and creator identification — in collaboration with the Partnerships team, identify and flag relevant US-based creators or micro-influencers who align with Wuffes' audience and values, supporting outreach and relationship-building efforts. - Contribute to campaign and product launch execution — brief in, create, and schedule social content for all major brand campaigns, partnership collaborations and product launches, delivering assets on time and ensuring the US audience receives culturally relevant, localised messaging. ✅ What You Bring: - 3–5+ years of hands-on social media management experience for a US consumer brand — ideally in DTC, pet, wellness, supplements, or a high-growth e-commerce environment — with a demonstrable track record of growing engaged audiences. - Proven content creation skills, including the ability to shoot, edit, and post short-form video independently (comfortable with tools like CapCut, Adobe, or equivalent) and to appear on camera regularly as part of the content strategy. Ideally with access to a pet. - US-based, with a native or deeply embedded understanding of American culture, internet culture, and the US pet market specifically, and willing to travel. - Strong analytical capability — experience using native platform analytics and external analytics tools to track performance and report to senior stakeholders on the impact social is having towards driving business growth. - Portfolio or active social presence that demonstrates content quality, on-camera ability, and social growth — candidates should be able to show their work, not just describe it. 💚Perks of the Pack - Time to recharge - 15 days PTO plus 11 federal holidays to reset, relax and adventure - Medical Plan Contribution - We contribute toward the medical plan of your choice - Work from Anywhere - We’re fully remote and you can also enjoy a change of scenery - work from anywhere for two weeks in summer and two weeks in winter (time-zone permitting) - Enhanced Parental leave - More support for life’s important moments and milestones If you require any reasonable adjustments during the recruitment process, please do not hesitate to contact us - we will always be happy to help.