Wuffes

📍Location: United States - Remote 📈 Reporting to: VP of Marketplaces 💚 Role type: Permanent / Full-time 🚀 Your Role in the Pack As our PR & Affiliate Manager, you'll own the strategy that puts Wuffes in front of the right audiences, in the right publications, at the right moments. This is a dual-discipline role sitting at the intersection of earned media and performance — you'll build the brand visibility that fuels top-of-funnel growth while driving measurable affiliate revenue across Amazon, DTC, and beyond. You understand that PR isn't just about press coverage — it's a lever for SEO, AEO, and GEO. You'll build a presence in the publications and platforms that shape how consumers (and AI-driven search) discover and evaluate pet health brands. From proactive media outreach to high-performing commerce placements, you'll connect organic and paid strategies into a single, coherent narrative. 📒Your responsibilities: PR - Build and execute a proactive PR strategy that drives top-of-funnel awareness and brand credibility across key consumer and trade publications. - Secure consistent editorial coverage across high-authority trade, pet, health, and lifestyle media that supports our SEO and brand-building objectives. - Develop and pitch compelling story angles rooted in Wuffes' science-led positioning, founder narrative, product innovation, and customer impact. - Develop a pipeline of stories without hard ‘news’ - constantly thinking of ways we can create media-worthy brand moments that engage our editorial audience. - Manage press relationships with journalists, editors, and digital publications to build a pipeline of ongoing coverage opportunities. - Ensure Wuffes shows up in the right places when consumers — and AI-powered search tools — are researching pet health, supplements, and dog care. Affiliate - Drive significant revenue growth through high-performing affiliate partnerships, with a focus on Amazon and DTC channels. - Activate and expand relationships with top publishers and commerce editors to secure regular product features and roundup inclusions. - Build and execute publisher strategies for key tentpole moments — including Pet Day, Prime Day, Fall Big Deal Days, and Black Friday/Cyber Monday — to maximise visibility and conversion. - Grow DTC affiliate performance through partners like StackCommerce, GiddyUp, and other high-intent networks. - Collaborate across internal teams to align offers, creative, and channel strategy — identifying new opportunities to expand our publisher footprint. Strategy & Measurement - Develop an integrated PR and affiliate roadmap that connects earned media, content placements, and affiliate revenue into a single strategy. - Track and report on performance across both disciplines — coverage volume, domain authority, affiliate revenue, and attribution — with a clear view on what's driving brand and commercial impact. Stay ahead of how AI-driven search (AEO/GEO) is reshaping content discovery, and proactively position Wuffes to benefit from these shifts. ✅What you bring: - 3–5 years of experience spanning PR and affiliate marketing — with a strong understanding of how earned media and performance channels work together. - Existing relationships with commerce editors, journalists, affiliate managers, or digital publishers in the pet, health, or lifestyle space. - A clear grasp of how PR activity supports SEO, AEO, and GEO — and a track record of securing coverage in high-authority publications. - Experience influencing publisher pipelines, pitching story angles, negotiating placements, and driving measurable performance. - Comfort working with affiliate tools, networks, and performance dashboards (Levanta, Impact, Skimlinks, etc. a plus). - A proactive, entrepreneurial mindset — you spot opportunities, open doors, and follow through with urgency. 💚Perks of the Pack: - Time to recharge - 15 days PTO pls 11 federal holidays to reset, relax and adventure - Health Insurance Reimbursement - to support your coverage - Work from Anywhere - We’re fully remote and you can also enjoy a change of scenery - work from anywhere for two weeks in summer and two weeks in winter (time-zone permitting) - Enhanced Parental leave - More support for life’s important moments and milestones If you require any reasonable adjustments during the recruitment process, please do not hesitate to contact us - we will always be happy to help.

📍Location: United States (Remote) 📈Reporting to: Head of Brand 💚Role type: Permanent / Full-time *this is a remote first role which can be based anywhere in the United States. As Social Media Manager & Content Creator, you'll own and amplify Wuffes' social media presence - leading from the US while building a brand with genuine global reach. Deeply rooted in American pet culture, you'll be the strategic brain and creative hands behind our channels, producing scroll-stopping content and showing up on camera as a relatable face of the brand. But beyond content, your real superpower is community - cultivating a passionate, engaged pack of pet parents who don't just follow Wuffes, they champion it. You'll know how to turn an audience into a movement, a customer into a lifelong advocate, and a social channel into a meaningful driver of business growth. 📋 Your Responsibilities: - Grow social reach and engagement across key platforms (IG, Facebook, TikTok, LinkedIn), through consistent, platform-native content tailored to the US audience. - Develop and execute a US social media strategy — deliver a channel-by-channel strategy aligned to brand and commercial objectives, including content pillars, posting cadence, tone of voice adaptation for the US market, and KPIs for each platform. - Produce and post high-quality content independently — create and publish a minimum number of pieces of content per week (across formats: video, static, stories, reels) that reflect the brand and perform at or above benchmark engagement rates, with on-camera appearances forming a regular part of the content mix. - Report on performance and optimise monthly — deliver a monthly performance report to the business with clear, insight-led recommendations that directly inform the following month's content plan. - Build and manage an engaged US community — own community management across all channels, responding to comments and DMs within agreed SLAs, fostering genuine two-way relationships that increase brand advocacy and repeat purchase intent. - Support influencer and creator identification — in collaboration with the Partnerships team, identify and flag relevant US-based creators or micro-influencers who align with Wuffes' audience and values, supporting outreach and relationship-building efforts. - Contribute to campaign and product launch execution — brief in, create, and schedule social content for all major brand campaigns, partnership collaborations and product launches, delivering assets on time and ensuring the US audience receives culturally relevant, localised messaging. ✅ What You Bring: - 3–5+ years of hands-on social media management experience for a US consumer brand — ideally in DTC, pet, wellness, supplements, or a high-growth e-commerce environment — with a demonstrable track record of growing engaged audiences. - Proven content creation skills, including the ability to shoot, edit, and post short-form video independently (comfortable with tools like CapCut, Adobe, or equivalent) and to appear on camera regularly as part of the content strategy. Ideally with access to a pet. - US-based, with a native or deeply embedded understanding of American culture, internet culture, and the US pet market specifically, and willing to travel. - Strong analytical capability — experience using native platform analytics and external analytics tools to track performance and report to senior stakeholders on the impact social is having towards driving business growth. - Portfolio or active social presence that demonstrates content quality, on-camera ability, and social growth — candidates should be able to show their work, not just describe it. 💚Perks of the Pack - Time to recharge - 15 days PTO plus 11 federal holidays to reset, relax and adventure - Medical Plan Contribution - We contribute toward the medical plan of your choice - Work from Anywhere - We’re fully remote and you can also enjoy a change of scenery - work from anywhere for two weeks in summer and two weeks in winter (time-zone permitting) - Enhanced Parental leave - More support for life’s important moments and milestones If you require any reasonable adjustments during the recruitment process, please do not hesitate to contact us - we will always be happy to help.

📍Location: South Africa / South America- Remote First 📈 Reporting to: Creator Partnerships Manager 💚 Role type: Contract / Full-time The Influencer Marketing Executive is responsible for the full creator journey — from identifying and onboarding top-tier TikTok and Instagram talent, to nurturing and incentivising an engaged affiliate community that consistently produces high-performing content. Bridging pipeline growth with performance marketing, this role ensures our creator network is always full, always active, and always contributing to both brand awareness and revenue. 📒 Your responsibilities: Creator Discovery & Outreach - Research and identify relevant creators aligned with the brand across TikTok and Instagram - Manage outreach for collaborations, campaigns, and events across email and social platforms, handling incoming responses - Identify and reach out to potential expert partners on relevant platforms Onboarding & Operations - Maintain and update creator details across the outreach database and partnerships tracker - Coordinate product shipments to creators, including order creation, tracking, and resolving delivery issues - Handle TikTok Shop and Refunnel operational management, including creator approvals Community & Affiliate Management - Manage the affiliate Discord group, keeping the community active and engaged - Set and manage content challenges on Refunnel - Encourage posting frequency and recognise high-performing creators - Conduct regular calls with VIP creators - Manage performance-based creator payments via Refunnel Content & Performance - Follow up with UGC creators to ensure timely content delivery, logging activity in the Asana creative pipeline - Monitor social media posts to ensure partnership deliverables are met - Train creators on best practices for high-performing content - Support UGC creator sourcing for new launches and events Asset Management & Administration - Upload, organise, and label creator content in Google Drive - Provide general administrative support to the Partnerships team as needed ✅ What you bring: We have two openings for this role. Both require a strong foundation in influencer marketing — one is focused on affiliate and community management (TikTok Shop experience required), the other on creator discovery and partnerships (TikTok Shop experience not essential). Both Roles Require - 1–2 years of experience in influencer marketing, PR, or a related field - Proven proficiency across TikTok and Instagram ecosystems, with a strong understanding of short-form video content - The ability to identify high-potential creators and distinguish between aesthetic fit and genuine brand alignment - Content intuition — an understanding of what makes content perform (hooks, transitions, CTAs) - Strong relationship-building skills, with the confidence to communicate directly with creators and partners - Solid written communication and administrative competence - An operational mindset with strong attention to detail Role 1 — Affiliate & Community Management (TikTok Shop Experience Required) - 1–2 years of affiliate program or online community management experience - Hands-on experience with TikTok Shop Seller Center and/or affiliate platforms such as Refunnel - A track record of creating or briefing high-performing short-form video content - Motivational and persuasive — able to energise a creator community and drive posting behaviour Role 2 — Creator Discovery & Partnerships (TikTok Shop Experience Not Essential) - 1–2 years of experience in influencer outreach, talent sourcing, or PR - Confident and proactive communicator, comfortable managing outreach pipelines and building relationships from scratch - Highly organised with strong logistical and administrative capability If you require any reasonable adjustments during the recruitment process, please do not hesitate to contact us - we will always be happy to help.

📍Location: United States - Remote 📈 Reporting to: Head of Brand (TBC) 💚 Role type: Permanent / Full-time *This is a remote first role and can be based anywhere across the US. As Trade & Activation Marketing Manager, you'll lead the commercial marketing relationship between Wuffes and our key retail partners, with a primary focus on the US market. Acting as the bridge between brand and retail, you'll translate Wuffes' strategy into compelling in-store and omni-channel marketing programmes that drive visibility, engagement and sell-through across key US accounts. We don't just want to 'be' in retail, we want to 'win' at retail. We want to be the brand retailers share case studies of, the brand retailers want to try new things with and get excited about. A launch strategy isn't enough — we want to build true lasting relationships with always-on programmes. This is a high-impact, high-visibility role sitting at the intersection of brand and commercial. You'll partner closely with internal teams and retailer marketing contacts to plan and deliver best-in-class activations, ensuring Wuffes shows up powerfully across every touchpoint — from the retail shelf to the trade show floor at events like Global Pet Expo, SuperZoo and VMX. Alongside this, you'll support Wuffes' international expansion — adapting proven US strategies for new market retail environments and helping establish strong, locally relevant retail partnerships. 📒 Your responsibilities: - Own the trade marketing relationship with key retail partners, acting as the primary marketing point of contact to negotiate premium in-store activations, endcaps, sampling opportunities and seasonal programmes - Develop and execute joint marketing plans with retail buyers and category managers, aligned to Wuffes' growth objectives and retailer category goals - Plan and deliver best-in-class in-store and experiential activations, ensuring brand standards are upheld across all doors and retailer touchpoints - Lead end-to-end planning and execution of Wuffes' presence at key industry trade shows (Global Pet Expo, SuperZoo, VMX), owning the booth experience and maximising buyer engagement - Own Wuffes' retail media strategy across key accounts, managing sponsored placements, search and display to maximise visibility and return on trade spend - Optimise product detail pages (PDPs) across retail platforms, ensuring best-in-class content, imagery, search rankings and review management - Lead trade readiness for new product launches, including sell-in materials, retailer toolkits and in-store execution plans - Build and maintain a best-in-class trade marketing toolkit — sell-in decks, product one-pagers, planogram guides, POS materials and digital assets — that empowers the retail sales team to win listings and grow accounts - Develop and own the annual trade marketing and promotional calendar, tracking ROI and feeding clear recommendations back into future investment planning - Develop retailer education programmes that equip store teams and buyer contacts with the knowledge to confidently recommend and sell Wuffes products, turning retail staff into genuine brand ambassadors ✅ What you bring: - 5+ years' experience in trade marketing within FMCG, pet, wellness or supplements, with a strong track record of driving retail growth. - Deep understanding of the US retail landscape, with hands-on experience working with major nationwide retailers. - Proven ability to build and execute trade marketing strategies — from joint business plans and NPD launches through to in-store activation and sell-through — with data to back it up. - Experience developing trade marketing toolkits and sales enablement materials that help retail teams win. - Confident leading brand presence at major industry trade shows, including booth management and on-site coordination. - Analytical mindset with the ability to measure ROI, track performance and turn insights into action. - Highly collaborative and proactive, with strong project management skills and comfort working across cross-functional teams and external partners. - Exposure to international markets and an ability to adapt strategies for new retail environments is a plus. 💚Perks of the Pack - Time to recharge - 15 days PTO plus 11 federal holidays to reset, relax and adventure - Medical Plan Contribution - We contribute toward the medical plan of your choice - Work from Anywhere - We're fully remote and you can also enjoy a change of scenery — work from anywhere for two weeks in summer and two weeks in winter (time-zone permitting) - Enhanced Parental Leave - More support for life's important moments and milestones If you require any reasonable adjustments during the recruitment process, please do not hesitate to contact us - we will always be happy to help.

📍Location: South Africa / South America- Remote First 📈 Reporting to: Head of Growth 💚 Role type: Contract / Full-time As our Video Editor, you'll sit at the heart of the Growth team, turning raw footage, UGC, and briefs into polished, performance-led content that converts - primarily across Meta. You'll operate at speed and scale, iterating fast, testing relentlessly, and building a content machine that keeps Wuffes front and centre in the feeds of dog owners everywhere. 📒 Your responsibilities: - Deliver a consistent weekly output of edited video ads against briefs set by your paired Creative Strategist, meeting fast turnaround deadlines without sacrificing quality or brand coherency - Produce 30–120 second performance-driven video ads, with multiple creative variations for testing, learning, and iteration across Meta and other paid channels that meet performance benchmarks - Actively integrate AI tools (Sora 2, Kling, etc.) into the editing workflow to generate motion assets and accelerate production, reducing asset turnaround time by a measurable margin within the first 90 days - Maintain a clean, organised content pipeline, from raw file ingestion through to final export and asset tagging, ensuring the pod operates without bottlenecks - Continuously iterate editing styles and formats based on performance data fed back by the Creative Strategist, adapting quickly when new winning hooks or formats emerge - Execute across multiple creative types for performance (UGC, AI, high production) with strong shot selection instincts when working across large asset libraries, making ads that don't just look good, but genuinely perform and drive measurable impact ✅ What you bring: - 3+ years editing high-performing video ads for DTC brands (in-house or agency), with a portfolio of paid social creative that proves you know what converts - not just what looks good - Deep Meta fluency: you instinctively understand hooks, pacing, format specs, and direct response principles, and can transform a strategic brief into a compelling edit with minimal back-and-forth - Speed and volume: you've managed a high-throughput creative pipeline, deliver fast without getting precious about process, and keep files, exports, and a large RAW library organised without being chased - Premiere Pro and/or CapCut proficiency, with a sharp eye for pacing, visual quality, caption accuracy, and platform format requirements across every edit - Hands-on AI integration: you've actively used AI video and motion tools (Kling, Sora, or equivalent) to generate assets or streamline your workflow — not just awareness, but proven, practical use - A collaborative, data-driven mindset: you work closely with Creative Strategists, take feedback well, and push to improve your work through testing and learning rather than ego If you require any reasonable adjustments during the recruitment process, please do not hesitate to contact us - we will always be happy to help.