AI-first GTM Leadership Why This VP Marketing Role, Why Now QuoIntelligence has the product, the credibility, and a growing base of enterprise clients across Financial Services, Manufacturing, and Critical National Infrastructure. What's missing: a marketing engine. Marketing depertment today is nascent, not established. You'll take what exists and build a full function around it. Strategy, execution, infrastructure, partner programs, and the team to run it all. From the first HubSpot workflow to the first partner co-marketing campaign, you own the function end-to-end. You'll sit alongside the CRO on the revenue leadership team with a clear mandate: turn marketing into a measurable revenue driver in a company where the product already wins when the right buyers see it. One more thing: this is an AI-native company. Our core products, Mercury (intelligence platform) and Agent Karla (AI-powered analyst), run on AI. We expect marketing to run on it too. If your relationship with AI stops at "I've tried ChatGPT," this isn't the right fit. If you've spent years fine-tuning marketing in an established machine, this isn't the right role. If you want to architect one from zero inside a European cybersecurity company with real traction and a regulatory tailwind (NIS2, DORA), keep reading. What You'll Own 1. Demand generation engine Build the engine for a mid-market-to-enterprise sales motion, selling to CISOs and buying committees in regulated industries. Outbound sequences, inbound programs, account-based campaigns: you decide what runs and what gets cut. 2. Intelligence platform as owned media Build a multilingual content and intelligence platform that becomes the go-to resource for risk intelligence professionals across Europe. Think Bloomberg TV for cybersecurity: curated threat briefings, regulatory analysis, original research, and video content published through an owned channel that drives top-of-funnel awareness and positions QuoIntelligence as the European category authority. The platform feeds brand, demand gen, and product adoption simultaneously. You'll define what this looks like, build the first version, and measure whether it earns the audience's attention. 3. Brand, positioning, and website Define how the market sees QuoIntelligence. ICPs, buyer personas (CISO as the champion, CEO/CFO as the economic buyer), and messaging that positions the company as the European category leader in Unified Risk Intelligence. Lead a full brand and website overhaul with compliance-aware positioning that speaks to regulated buyers. 4. Marketing operations (HubSpot) Architect marketing operations in HubSpot (Marketing Pro + Sales Enterprise). Lifecycle workflows, multi-threaded sequences for long sales cycles, lead scoring, and attribution modeling that give the CRO transparent pipeline contribution data. 5. Partner marketing function Channel partners today are transactional resellers. Your job: enablement assets, co-marketing campaigns, and referral tracking that turn them into co-sellers. 6. Field events and field marketing Plan and run the events that put QuoIntelligence in front of CISOs and security leaders across Europe. Industry conferences (it-sa, Cybertech Europe, RSA), regional roundtables, executive dinners, partner-hosted events. You decide where we show up, what we say when we're there, and how every event converts to pipeline. In a market where trust sells, and buyers want to meet the analysts behind the product, field marketing is a primary demand gen channel, not a brand exercise. 7. Multi-regional coordination Coordinate execution across DACH, UK, and Central Europe with internal and external SDR teams and agencies. Messaging consistency and pipeline velocity across markets. 8. Team building and scaling Hire and scale the marketing team as the function matures. Your first hire is already budgeted. You'll define the org structure, roles, and growth plan from there. What You'll Bring Must-haves: - AI fluency. You actively use AI tools in your marketing work (content, analytics, automation, research) and can evaluate new ones critically. You understand what AI products do well and where they fall short, because you've marketed or worked alongside them. - You've built and scaled B2B demand generation in a company selling to regulated enterprises (cybersecurity, fintech, defense tech, Governance, Risk, and Compliance, or similar): CISOs, buying committees, and long sales cycles. You know what it takes to turn marketing from a cost center into a pipeline contributor. - Marketing automation depth: you can architect lifecycle workflows, lead scoring, and attribution from scratch, not just operate someone else's setup. We run HubSpot (Marketing Pro + Sales Enterprise). - Product marketing instinct. You've taken a complex, technical product and framed it as a business and compliance solution for buyers who aren't engineers. Agent Karla and Mercury are AI-driven intelligence products; marketing them credibly requires genuine technical fluency. You should be able to explain what makes our AI architecture different in a conversation with a CISO. Threat Intelligence, Governance, Risk, Compliance, or adjacent domains. - Multi-regional execution across European markets. You've coordinated agencies, SDR teams, and campaigns across borders without losing messaging coherence. Nice-to-haves: - Direct cybersecurity marketing experience. Not required if you've marketed to regulated buyers in adjacent sectors, but it accelerates ramp-up. - Partner marketing background: you've built co-marketing programs and enabled channel partners to sell, not just resell. AI-First in Marketing AI is an operating principle here. Every workflow you build should reflect that. AI as an operating system. You'll use AI tools to generate content, analyze pipeline data, build campaigns, and scale what a lean team can produce. We expect you to evaluate, adopt, and integrate AI into marketing workflows as a core competency, not a side experiment. Evaluate, Integrate, Repeat. You don't wait for someone to hand you a tool. You test new AI capabilities against your actual marketing problems, adopt what delivers, and kill what doesn't. You have opinions about which tools work and why, grounded in your own usage. Define Success First. Attribution, pipeline contribution, and CAC are how we decide what keeps running and what gets cut. Every program has success criteria before it launches. AI helps you measure deeper and faster, but the discipline of defining success comes first. Responsible AI. We sell to regulated industries. Our AI claims are accurate, our compliance positioning is defensible, and our content doesn't promise what the product can't deliver. In a market full of AI hype, our credibility is a competitive advantage. You protect it. What Good Looks Like in 90 Days Day 1-30: Audit and Quick Wins - Full audit of HubSpot setup, website, SEO, LinkedIn Ads, and outbound sequences - ICPs, buyer personas, and messaging framework defined and aligned with CRO - KPI and reporting templates established with sales leadership - HubSpot hygiene: lifecycle stages, lead routing, basic intent-triggered workflows - SDR messaging and sequence templates standardized across agencies Day 31-60: Demand Generation Rebuild - Redesigned outbound sequences and nurture workflows targeting CISOs and economic buyers - LinkedIn Ads optimized with account-based targeting and compliance-focused creatives - Website rebuild brief delivered: structure, messaging, conversion strategy - Partner enablement pack v1: co-marketing assets and referral tracking in HubSpot - Weekly pipeline review cadence running with sales and SDR teams Day 61-90: Scale and Optimize - Website rebuild or major refresh executed with CRO and product input - Advanced intent scoring and multi-channel triggers live in HubSpot - Pilot partner co-marketing campaign launched and measured - Attribution, ROI, and CAC reporting framework delivering transparent pipeline data - Quarterly marketing operating cadence established: planning, budget, performance reviews What We Offer - Build a marketing function in a company with product-market fit, a growing client base, and a €1.4M ENISA contract as a credibility anchor. - Executive seat at the table. Direct CRO partnership, revenue leadership team membership, and influence over commercial strategy. Your decisions shape how the company goes to market. - A ~40-person team where your work is visible and consequential. This is pre-Series A: early enough to shape the company, stable enough to build on. - Remote-first, European footprint. A culture built on six values that actually drive behavior: Trust, Sleek, Curiosity, Lean Strength, Impact, and Playful Teamwork. - Meaningful product. Mercury and Agent Karla are real AI-native intelligence products, not dashboards with a chatbot bolted on. Clients include Financial Services, Defense, Energy, and Government. Frequently Asked Questions - Is this a player-coach role? Yes, for the first 6-12 months. You'll execute hands-on (HubSpot workflows, campaign launches, LinkedIn Ads) while building the strategy. After that, you shift toward leadership, strategy, and cross-functional coordination. - What marketing budget is available? You'll have a budget for tools, agencies, LinkedIn Ads, and events. The exact number is set during planning with the CRO. Expect to justify spending with pipeline data, not slide decks. We operate with a lean-strength mindset: enterprise-grade results on a focused budget. - How does marketing work with sales today? The CRO leads the revenue org (sales, SDR, RevOps). Marketing today is still in its early stages. You'll define the operating model: pipeline review cadences, lead handoff protocols, and messaging alignment. The SDR teams (internal and external across DACH, UK, and Central Europe) are already in place. - Do I need cybersecurity experience? It helps, but it's not required. What matters is experience marketing complex, technical products to regulated buyers. If you've sold compliance-driven solutions in fintech, defense tech, or Governance, Risk, and Compliance, you'll translate quickly. - What is the recruitment process going to be like? We envision the following fast but detailed process: - Recruiter Screen - CRO Interview (60 min). Strategic depth, demand gen experience, and go-to-market thinking. - AI-Readiness and Case Discussion (45 min). How you use AI in marketing, case walkthrough of a demand gen challenge. - CEO Interview - Offer and Background Check We welcome applications regardless of gender, nationality, ethnic origin, religion, disability, age, or sexual identity. Diversity is key to producing high-quality intelligence.

FINSYNC is a financial platform and network that helps entrepreneurs start, grow, scale and succeed — beginning with business registration and extending through trusted local partners, streamlined financial operations, and access to more affordable funding, all supported by one platform that unifies banking, payments, cash flow, accounting, and payroll. Position Overview: The Marketing Manager at FINSYNC will oversee a broad range of marketing and product-focused initiatives, helping drive awareness, user acquisition, and engagement for our business platform. This role blends strategic marketing execution with product thinking, supporting and managing multi-channel campaigns while also contributing to go-to-market planning, feature development, and user experience improvements. You will collaborate cross-functionally with engineering, design, customer support, and external vendors to deliver high-quality solutions that resonate with entrepreneurs and small business owners. From managing campaign performance and budgets to identifying market shifts and mitigating product risks, this role requires a project management mindset, strong writing skills, and a creative eye, all within the fast-moving world of fintech. Key Responsibilities: - Help develop, manage, and implement comprehensive marketing campaigns across various channels (public relations, digital marketing, project management, vendor management, etc.). - Collaborate with the creative team to develop campaign concepts and messaging - Assist with writing projects, landing pages, and overall marketing strategies as needed - Manage campaign timelines and resources - Help to develop and execute go-to-market plans, including positioning, messaging and launch strategies - Gather and prioritize product requirements, define the product vision, and ensure alignment with business objectives and stakeholder needs - Coordinate with and manage the relationship with external agencies and vendors as needed - Cross functional collaboration across departments including: engineering, design, marketing and customer support teams delivering high quality solutions - Identify and implement new features and improvements to enhance the user experience and add value to the ecosystem. - Identify potential risks and challenges related to product development and work proactively to mitigate them, anticipating market shifts and regulatory changes that may impact product strategy. - Monitor performance metrics, analyze data, and identify areas for improvement. - Stay up-to-date with marketing trends and best practices in the fintech industry Qualifications: - Bachelor's degree in Marketing and or Business - 5+ years of experience in marketing campaign management or product management - Proven track record of successfully launching and managing digital products - Fintech or B2B SaaS experience - Experience working in a fast paced startup environment preferred - Strong project management and organizational skills - Strong vendor management experience and success - Excellent analytical and problem-solving abilities - Proficiency in marketing automation and analytics tools - Strong communication and interpersonal skills - Proficiency with marketing automation and analytics tools (HubSpot, Google Analytics) - Great communication and interpersonal skills Why FINSYNC: FINSYNC offers an exciting and innovative work environment where you can make a significant impact on the success of individuals and communities. We provide a competitive salary, a path to earning equity-based compensation, benefits package, and opportunities for career growth in a collaborative and dynamic team environment. Join us and be part of a company that is shaping the future of financial technology. FINSYNC is transforming local communities into thriving entrepreneur ecosystems and a better, brighter place for everyone. We cultivate a culture of: - Teamwork (like a pro sports team) without ego - Constructive communication so we can build transparency and trust - Metrics that matter personally, professionally, and financially - High performance merits high compensation - Self-motivation and self-discipline merits flat organization - Time management and work-life-harmony

📍Location: United States - Remote 📈 Reporting to: Head of Brand (TBC) 💚 Role type: Permanent / Full-time *This is a remote first role and can be based anywhere across the US. As Trade & Activation Marketing Manager, you'll lead the commercial marketing relationship between Wuffes and our key retail partners, with a primary focus on the US market. Acting as the bridge between brand and retail, you'll translate Wuffes' strategy into compelling in-store and omni-channel marketing programmes that drive visibility, engagement and sell-through across key US accounts. We don't just want to 'be' in retail, we want to 'win' at retail. We want to be the brand retailers share case studies of, the brand retailers want to try new things with and get excited about. A launch strategy isn't enough — we want to build true lasting relationships with always-on programmes. This is a high-impact, high-visibility role sitting at the intersection of brand and commercial. You'll partner closely with internal teams and retailer marketing contacts to plan and deliver best-in-class activations, ensuring Wuffes shows up powerfully across every touchpoint — from the retail shelf to the trade show floor at events like Global Pet Expo, SuperZoo and VMX. Alongside this, you'll support Wuffes' international expansion — adapting proven US strategies for new market retail environments and helping establish strong, locally relevant retail partnerships. 📒 Your responsibilities: - Own the trade marketing relationship with key retail partners, acting as the primary marketing point of contact to negotiate premium in-store activations, endcaps, sampling opportunities and seasonal programmes - Develop and execute joint marketing plans with retail buyers and category managers, aligned to Wuffes' growth objectives and retailer category goals - Plan and deliver best-in-class in-store and experiential activations, ensuring brand standards are upheld across all doors and retailer touchpoints - Lead end-to-end planning and execution of Wuffes' presence at key industry trade shows (Global Pet Expo, SuperZoo, VMX), owning the booth experience and maximising buyer engagement - Own Wuffes' retail media strategy across key accounts, managing sponsored placements, search and display to maximise visibility and return on trade spend - Optimise product detail pages (PDPs) across retail platforms, ensuring best-in-class content, imagery, search rankings and review management - Lead trade readiness for new product launches, including sell-in materials, retailer toolkits and in-store execution plans - Build and maintain a best-in-class trade marketing toolkit — sell-in decks, product one-pagers, planogram guides, POS materials and digital assets — that empowers the retail sales team to win listings and grow accounts - Develop and own the annual trade marketing and promotional calendar, tracking ROI and feeding clear recommendations back into future investment planning - Develop retailer education programmes that equip store teams and buyer contacts with the knowledge to confidently recommend and sell Wuffes products, turning retail staff into genuine brand ambassadors ✅ What you bring: - 5+ years' experience in trade marketing within FMCG, pet, wellness or supplements, with a strong track record of driving retail growth. - Deep understanding of the US retail landscape, with hands-on experience working with major nationwide retailers. - Proven ability to build and execute trade marketing strategies — from joint business plans and NPD launches through to in-store activation and sell-through — with data to back it up. - Experience developing trade marketing toolkits and sales enablement materials that help retail teams win. - Confident leading brand presence at major industry trade shows, including booth management and on-site coordination. - Analytical mindset with the ability to measure ROI, track performance and turn insights into action. - Highly collaborative and proactive, with strong project management skills and comfort working across cross-functional teams and external partners. - Exposure to international markets and an ability to adapt strategies for new retail environments is a plus. 💚Perks of the Pack - Time to recharge - 15 days PTO plus 11 federal holidays to reset, relax and adventure - Medical Plan Contribution - We contribute toward the medical plan of your choice - Work from Anywhere - We're fully remote and you can also enjoy a change of scenery — work from anywhere for two weeks in summer and two weeks in winter (time-zone permitting) - Enhanced Parental Leave - More support for life's important moments and milestones If you require any reasonable adjustments during the recruitment process, please do not hesitate to contact us - we will always be happy to help.

Rejoignez un réseau humain, premium et en pleine expansion 18h01 Recrutement & Formation accompagne particuliers, solo preneurs et entreprises dans le développement des compétences, la carrière, la formation professionnelle et le développement du business des professionnels grâce à différentes solutions. Nous recherchons des consultants en développement professionnel Freelance pour rejoindre notre réseau national et incarner notre vision : mettre l’humain au centre, révéler les talents, transformer les trajectoires et les organisations. Vos missions : - Développement de votre activité : Identifiez vos nouveaux futurs clients, BTOB, BTOC, grâce aux outils 18h01 mis à votre disposition - Conseil & Diagnostic : Réalisez des diagnostiques à l’instant T auprès de votre réseau particulier, solos preneurs et entreprise avec les outils 18h01 adaptés à chaque typologie de prospect. Informer sur les droits à la formation - Proposez des solutions sur mesures : Présentez et vendez nos offres de formation en valorisant leur impact concret (certification, évolution de carrière, reconversion…) ou nos offres de recrutements de talents à distance. - Suivi & Accompagnement : Assurez le suivi des bénéficiaires tout au long de leur parcours. Profil recherché : - Expérience souhaitée mais non obligatoire dans la vente, le conseil, la formation ou l’accompagnement professionnel. - Excellent relationnel et aptitude à créer des relations de confiance - Autonome, structuré(e), vous avez le goût du challenge. - Vous avez un statut d’indépendant ou êtes prêt(e) à le devenir La Rémunération - AUCUN INVESTISSEMENT AU DEMARRAGE - Des commissions (pourcentage) attractives, évolutives, sans limite - A titre indicatif de 500 à 40 000€ par an ça dépend de vous - Des primes bonus et incentives Ce que 18h01 vous offre : - Une marque forte, un catalogue de plus de 100 formations, la possibilité de créer du sur mesure et des outils performants digitalisés - Une formation initiale, un process d'intégration, un accompagnement continu avec un manager, un accès à une académie de formation interne, - Une rémunération motivante et évolutive sans plafond - Une évolution de carrière possible en interne vers des postes de managers - Une communauté de consultants engagés, dynamiques et solidaires Envie de faire la différence dans la vie des autres, tout en développant votre propre activité ? Rejoignez l’aventure 18h01 dès aujourd’hui.