• Oversee and coordinate the execution of marketing campaigns across various channels, including email, paid social/display, ABM, webinars, and content promotion • Use tools like HubSpot, Salesforce, and 6sense to manage campaign workflows, assets, and automation • Map campaign timelines and deliverables based on target audiences and business goals • Ensure smooth end-to-end flow—from asset creation to launch to post-campaign follow-up • Work closely with Cloud Advisors, marketing operations, design, and content teams to align on messaging and activation • Coordinate across internal and partner teams (like AWS) for co-marketing and funding opportunities • Monitor campaign performance (MQLs, SALs, influenced pipeline) and track key metrics across Salesforce and HubSpot • Generate campaign recaps and performance reports with actionable insights • Recommend optimizations for improved engagement and conversion

• producing ad creatives: writing ad scripts in English • designing static ad creatives • editing video creatives • ad campaign management involvement over time

• Own the execution and optimization of key marketing engines • Manage multi-channel marketing workflows and high-stakes launch calendars • Provide strategic creative direction to editors and designers • Analyze funnel performance from registration to booked calls • Design member journey within the Facebook community • Oversee strategy and drafting of social content • Maintain marketing calendar with extreme ownership • Evolve marketing workflows by weaponizing AI tools

• Plan and execute B2B growth marketing strategies, including ABM, focused on lead generation, building a qualified SQL pipeline and optimizing conversions. • Coach, manage performance (KPIs, improvement plans), oversee budget/resources, and maintain the marketing backlog. • Develop and scale performance marketing initiatives (SEO, content, paid channels), translate technology trends into a marketing roadmap, ensure consistent messaging, and coordinate brand visibility activities, including managing international event promotions. • Manage the company website in collaboration with a development agency, ensuring content is current, SEO optimized, and using analytics to improve traffic and conversion rates. • Prepare reports for management and the supervisory board. Analyze website and lead generation results to extract conclusions, and plan subsequent actions. • Foster a strong, cooperative relationship with the Sales and Delivery teams, coordinating efforts to ensure alignment on lead quality, messaging, and overall business goals.