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Marketing Manager
Location
Poland
Posted
110 days ago
Salary
0
Seniority
Senior
Job Description
Marketing Manager
Callstack
• Plan and execute B2B growth marketing strategies, including ABM, focused on lead generation, building a qualified SQL pipeline and optimizing conversions. • Coach, manage performance (KPIs, improvement plans), oversee budget/resources, and maintain the marketing backlog. • Develop and scale performance marketing initiatives (SEO, content, paid channels), translate technology trends into a marketing roadmap, ensure consistent messaging, and coordinate brand visibility activities, including managing international event promotions. • Manage the company website in collaboration with a development agency, ensuring content is current, SEO optimized, and using analytics to improve traffic and conversion rates. • Prepare reports for management and the supervisory board. Analyze website and lead generation results to extract conclusions, and plan subsequent actions. • Foster a strong, cooperative relationship with the Sales and Delivery teams, coordinating efforts to ensure alignment on lead quality, messaging, and overall business goals.
Job Requirements
- 6+ years of B2B marketing experience overall, with at least 3 years in a team leadership role
- Strong Project Management: Proven ability to plan, schedule, execute, monitor progress, and ensure accountability.
- Experience in effective stakeholders leadership.
- B2B & Growth Focus: Strong focus on growth activities, ABM, outbound, and lead generation.
- Business Outcomes Mindset: Focus on measurable business results and effective sales support.
- Technical Expertise: Hands-on B2B digital marketing (content, demand gen, channels), successful ABM track record, HubSpot knowledge, LinkedIn Ads experience, working knowledge of SEO.
- Data-Driven: Highly analytical, capable of funnel analysis, drawing conclusions, and using data for planning.
- Strategic Insight: Excellent understanding of the market/technology and latest marketing trends (Open Source experience a plus).
- Up-to-date knowledge of current and emerging B2B marketing trends and technologies.
- Fluent English (C1/C2 level) and excellent command of Polish
- Resilience and Adaptability: Effectively maintain strategic focus and performance amidst organizational changes, fast-paced project demands, and evolving market conditions.
- Ability to use modern AI tooling and implementing it into daily work of the team.
Benefits
- 24 paid days off & 30 days paid sick leave for B2B contractors
- Fully-covered life insurance
- Private healthcare for you and your family
- Free access to mental health platform - Helping Hand
- Multisport Card or monthly allowance for other sports activities
- Individual Wellbeing & Development Budget
- Monthly lunch allowance
- Accounting costs refund for B2B contractors
- Flexible working hours and fully remote work possibility
- Cool office in Wrocław city center
- Magnificent team events and activities
- Company-wide workation and team building workshops
- Top-notch hardware - Apple devices
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