• Establish strategic direction and account leadership across digital video initiatives • Champion CTV and Digital Video Innovation • Deliver strong industry POVs on ad tech, publisher developments, consumption trends and more • Responsible for shaping the vision and overarching strategy for Digital Video Planning • Act as a thought leader, standardize best practices, and streamline efficiencies & automation • Develop POVs on industry trends related to Digital Video and build senior-level client relationships • Provide leadership across the Digital Video team, including Associate Directors, Supervisors and Specialists • Responsible for account supervision and fostering strong relationships with key clients and internal stakeholders • Oversee development of effective performance and brand-building strategies specific to digital video • Develop education materials for both internal and external client use, providing the needed information on strategies, partnerships and adoption of ad tech • Partner with the cross-channel planning team and utilize audience tools, historical performance data, scorecards, and best practices specific to the client and industry to identify the best investment allocations within media campaigns • Report on department performance, progress against goals, and future strategies with senior executives • Manage digital video processes; ensuring they are current, effective, and adopted across the practice • Align programmatic initiatives with broader marketing and business objectives • Proven fluency in the major DSPs including The Trade Desk, DV360, Amazon, Yahoo and Viant effectively understanding DSP strengths, areas of improvement and workflows • Ensure quality of work across digital video practices consistently meets Agencys standards • Lead oversight and adherence to established internal processes and QA workflows for accurate and timely campaign activations • Contribute to Agency Growth • Maintain goals for the department, inclusive of certifications, training, growth opportunities and account assignments • Drive the development of departmental processes, standards, and best practices • Define the departments objectives and ensure alignment with the Agencys mission and goals • Discover new ways to leverage our media and ad tech partners, including data targeting, digital video innovation, and platform execution strategies • Identify opportunities for growth and expansion in digital video advertising services • Lead initiatives for departmental growth, including new business development, media & ad tech partnerships and continual internal education and advocacy of digital video • Lead channel specific inputs for business development pitches and act as initial client lead for new account onboarding needs • Maintain oversight of Digital Video Performance Media POV development

• Lead the development of multi-channel media strategies that drive measurable business growth • Oversee planning across channels including Linear TV, CTV, YouTube, Audio, Print, OOH, Social, and Search • Plan and manage a mix of national and local campaigns focused on both brand and performance KPIs, with reach and frequency as core metrics. • Guide media planning and execution across domestic and international markets • Use proprietary and third-party data to target audiences effectively and shape strategic recommendations • Analyze response data and attribution model outputs to inform ongoing optimizations and future planning • Build strong client relationships by demonstrating curiosity, passion for their business, and a strategic perspective on budget allocation • Present campaign results and actionable recommendations to client stakeholders • Apply a full-funnel approach to campaign evaluation and storytelling • Share insights and learnings across the Media Planning team • Develop and pitch innovative media ideas that expand clients media footprints • Communicate clearly and persuasively in written objectives, strategies, and points of view • Support the development of junior team members • Foster strong cross-department partnerships • Prepare and deliver compelling media strategy pitches for new business • Quickly ramp up on new business categories and competitive landscapes • Leverage data-driven storytelling to communicate a clear and strategic narrative

• Lead the design, execution, and continuous improvement of workforce development programs for adult and youth learners. • Oversee all day-to-day operations, including admissions, curriculum management, instructor networks, data systems, and program assessment. • Evaluate and refine current strategies and structures to strengthen program effectiveness and scalability. • Partner with the COO to align initiatives with organizational goals, funding strategies, and long-term growth plans. • Develop and implement high-quality, research-driven educational materials, professional development resources, and instructor training. • Create and refine learning pathways tailored to diverse learner populations. • Utilize technology and data analytics to optimize instructional delivery and measure program impact. • Conduct research and integrate emerging trends to position TCP as a leader in workforce learning innovation. • Establish and track Key Performance Indicators (KPIs) to assess program success, learner outcomes, and overall organizational impact. • Oversee the evaluation of teaching methods, cohort performance, and curriculum quality. • Lead efforts to collect, analyze, and report data to inform strategic decision-making. • Convene regular team meetings and provide reflective supervision, coaching, and professional development. • Collaborate cross-functionally with internal departments and external partners, including industry leaders, academic institutions, and funders. • Lead TCP funding efforts to secure $1 million annually. • Lead all proposal development and partnership cultivation to secure program sustainability and growth.

• Own the end-to-end paid media strategy across search, social, display, video, and emerging channels • Develop integrated advertising plans that support acquisition, retention, and brand awareness goals • Manage agency partners and internal teams to ensure campaigns are executed efficiently and effectively • Oversee budget allocation, forecasting, and pacing across all paid channels • Ensure all advertising adheres to regulatory requirements for travel insurance • Lead Generalis advertising strategy across AI-powered platforms (e.g., Google AI Overviews, Microsoft Copilot Ads, conversational ad formats) • Partner with analytics and content teams to optimize ad copy and landing pages • Evaluate emerging AI ad products and determine strategic fit for the brand • Directly manage the Community Manager, Email Manager, and Analytics Manager, ensuring alignment across channels • Integrate paid media with email, social, community engagement, and website optimization efforts • Ensure consistent messaging, targeting, and customer experience across all touchpoints • Partner with the Analytics Manager to define KPIs, dashboards, and reporting frameworks for all paid channels • Use data to identify optimization opportunities, improve conversion rates, and reduce acquisition costs • Lead A/B and multivariate testing for ads, landing pages, and audience strategies • Monitor competitive trends and benchmark performance against industry standards • Present performance insights and strategic recommendations to senior leadership • Oversee the Email Manager's strategy for lifecycle, promotional, and transactional email programs • Guide the Community Manager in strengthening brand presence across social platforms, review sites, and AI-driven ecosystems • Manage relationships with media agencies, ad tech vendors, and platform partners • Oversee advertising budgets, ensuring efficient spend and strong ROI • Ensure all advertising content meets compliance, legal, and brand standards