• Perform keyword research to identify target keywords and search intent opportunities across traditional search engines and AI-driven discovery platforms • Implement SEO best practices to optimize on-site SEO tags, structured data, and entity signals to improve visibility in both search engine results and generative AI responses • Optimize website copy to support keyword targeting goals while ensuring content is structured to be discoverable and cited by AI-powered search experiences and large language models • Develop link building and digital authority strategies to grow site authority, strengthen entity recognition, and improve keyword rankings across traditional search and generative search environments • Identify opportunities for Generative Engine Optimization (GEO) by structuring content for AI summaries, featured snippets, knowledge panels, and conversational search experiences • Monitor and analyze performance across organic search, AI search surfaces, and emerging generative discovery platforms to identify growth opportunities • Discuss strategy, insights, and performance on client calls or in-person meetings, translating technical SEO and GEO concepts into clear business impact • Develop, communicate and execute strategy, set up meeting agendas, build customized reporting, optimize performance, and act as a trusted strategic partner to our clients • Collaborate across the paid media teams to help create blended paid media strategies that have the client’s KPI and goals as the north star • Play an integral role as a strategic lead on a number of our accounts

• Looking for freshers in SEO

• Accountability of SEO initiatives, deliverables and performance optimization • Carry out technical site audit and SEO tech maintenance as per agreed in the proposed SEO plan • Track performance and website issues on a regular basis using Analytics and other Marketing Tools • Monitor and align goals with key SEO KPIs and customer engagement KPIs • Diligence in conducting keyword research and competitor analysis • Support account managers and communicate the impact of search marketing to clients • Support new business with proposals and market research • Formulate SEO data-driven content strategies for GPC clients; Communicate SEO insights and expertise to clients; • Build out decks to support strategic search optimisation consulting; • Manage, create and summarise monthly SEO reports; • Support all SEO activity; • Manage internal linking and outreach tasks to further boost the site performance • Manage and validate (QA) freelancer outputs to meet highest standards;; • Maintain a close watch over the new Google guidelines and updates • Review articles created for SEO quality assurance; Recommend relevant content optimisations for best impact; • Supporting Head of Search and Managing Director APAC on new business requirements and larger projects; • When required, manage time and quality of freelancers and junior members of staff • Liaise with project management team to improve processes and resource management. • Paid Ads Activation and Integration (Text and banners) • Launch PPC campaigns and manage/optimize campaign expenses, estimating costs, reconciling discrepancies and monitoring budget • Monitor budget and bids to gain better ROI • Involving in keyword selection and audience targeting • Integrate SEO and PPC strategies for budget efficiencies and to boost performance

• Support the development of the GPC offering, including packages of SEO audits, pre-sales materials, category assessments and the rollout of content hubs. • Research, plan and build out content strategies for GPC clients in Asia; • Communicate SEO insights and expertise to clients; • Build out decks to support strategic search optimisation consulting; • Create, update, and summarise monthly SEO reports; • Support all SEO activity; • Manage a team of SEO Specialists and validate (QA) freelancer outputs to meet highest standards; • Review multiple language work - especially around keyword discovery; • Create content briefs at scale for projects and content hubs; • Review articles created for SEO quality assurance; • Recommend relevant content optimisations for best impact; • Perform competitors’ analysis, site audits and site analysis (part of the analysis include excel work and presentations) • Supporting Head of SEO APAC on new-business requirements and larger projects in Asia • When required, manage time and quality of freelancers and junior members of staff • Liaise with project management team to improve processes and resource management.