Socium Media

• Perform keyword research to identify target keywords and search intent opportunities across traditional search engines and AI-driven discovery platforms • Implement SEO best practices to optimize on-site SEO tags, structured data, and entity signals to improve visibility in both search engine results and generative AI responses • Optimize website copy to support keyword targeting goals while ensuring content is structured to be discoverable and cited by AI-powered search experiences and large language models • Develop link building and digital authority strategies to grow site authority, strengthen entity recognition, and improve keyword rankings across traditional search and generative search environments • Identify opportunities for Generative Engine Optimization (GEO) by structuring content for AI summaries, featured snippets, knowledge panels, and conversational search experiences • Monitor and analyze performance across organic search, AI search surfaces, and emerging generative discovery platforms to identify growth opportunities • Discuss strategy, insights, and performance on client calls or in-person meetings, translating technical SEO and GEO concepts into clear business impact • Develop, communicate and execute strategy, set up meeting agendas, build customized reporting, optimize performance, and act as a trusted strategic partner to our clients • Collaborate across the paid media teams to help create blended paid media strategies that have the client’s KPI and goals as the north star • Play an integral role as a strategic lead on a number of our accounts

• Run day-to-day paid search operations for clients • Fully managing and taking sole “ownership” of at least one client within the first two months • Lead weekly touchpoint and strategy calls • Manage and train team members to achieve their own personal and professional goals • Collaborate to create blended paid media strategies • Discuss advanced concepts clearly

• Own day-to-day paid media leadership for some of Socium’s largest and most complex accounts, with a heavy emphasis on paid social–led programs supported by additional paid channels • Collaborate across account teams to create blended paid media strategies that have the client’s KPI and goals as the north star • Play an integral role as a leader on a number of our larger accounts that spend over $500k/mo • Create scalable solutions for account work that are translatable to other account teams • Implement and test new platform betas and features • Work alongside Director and senior leadership to develop overarching channel strategy • Work with Marketing on case studies, blog posts, think pieces/white papers, and other opportunities to showcase Socium’s Social leadership in the industry • Maintain relationships with partners and vendors • Stay on top of industry and platform updates, communicating them with the wider team • Mentorship of junior team members, including troubleshooting complex account or platform issues and creating training modules • Assist in new business audit and pitch process