• Assist the Communications Department in developing video and digital content for TikTok, Instagram, Facebook, YouTube, Threads, and Bluesky. • Report to the Marketing Director and work closely with the Director of Digital Communications. • Develop a strong working knowledge of Americans United’s mission, programs, and strategic priorities. • Participate in rapid response social media content creation and posting. • Create weekly content for all social channels including video and graphic design content. • Attend weekly team meetings and 1:1 meetings with their supervisor.

• Develop and execute paid social media and email marketing campaigns for commercial vehicle dealers. • Successfully onboard dealerships onto Facebook Ads from beginning to end, including ad account creation, Facebook page linking, audience research, billing, and campaign creation and scheduling. • Successfully onboard dealerships to run Google vehicle listing ads. • Organize and build well-structured campaigns, ad sets, and ads monthly. • Designing compelling monthly email marketing campaigns for customers and maintain campaigns for multiple resends throughout the month. • Proactively communicate with customers via email and on the phone/in video meetings to determine needs (i.e., budget, timelines, vehicles/body types to advertise, copy, etc.), understand their target audience and marketing goals. • Conduct in-depth analysis of social media and email marketing campaign performance using relevant metrics and analytics tools to determine effectiveness, record qualitative and quantitative data of each campaign, and create plans of action for campaign revisions. • Perform regular reviews with customers to report results and identify opportunities for improvement. • Identify opportunities to improve campaign effectiveness and recommend data-driven strategies for optimization. • Stay up-to-date on the latest digital marketing trends and best practices.

• Create and edit high-engagement Instagram Reels and short-form content • Apply strong hooks, pacing, captions, and formatting optimized for reach • Research trending topics, formats, and engagement-driven content styles • Manage daily posting, captions, and audience engagement (comments and DMs) • Design bold logos, apparel graphics, and product mockups • Create print-ready designs for sweatshirts, t-shirts, and merchandise • Maintain consistent visual branding across products and social platforms • Prepare assets compatible with print-on-demand workflows • Spearhead Shopify store build-out and ongoing updates • Improve product presentation, layout, and visual consistency • Support product uploads, collections, and basic site edits • Execute creative direction quickly with minimal supervision • Proactively suggest content ideas, design concepts, and improvements • Maintain organized content libraries and posting schedules

• Define and evolve XBOW’s social narrative • Develop social storytelling frameworks that translate complex research and product wins into narratives • Create the connective tissue between XBOW’s product, research, and cultural presence • Personally create and ship high-performing content across formats • Partner with Creative to set quality and taste standards for social • Identify the most interesting internal stories • Run constant experimentation across content formats, channel strategy, storytelling angles, and distribution loops • Partner closely with AR/PR to shape and amplify news moments