We're Born in a Dealership®, and automotive is in our DNA. Providing automotive marketing solutions since 2015.
Search Analyst II
Location
United States
Posted
56 days ago
Salary
$55K - $65K / year
Seniority
Senior
Job Description
Search Analyst II
iFrog Marketing Solutions
• Collaborate daily with Accounts, Performance, and Business Operations teams to support partner goals and campaign execution. • Plan, launch, and optimize paid search campaigns for a portfolio of 30+ partners, ensuring campaigns are strategically aligned and executed on schedule. • Manage and optimize Google Merchant Center, including inventory feeds and compliance, to maintain campaign health and prevent disapprovals. • Execute and optimize Google Vehicle Listing Ads (VLA) and Performance Max campaigns using industry best practices. • Conduct campaign pre-planning, including keyword research, audience targeting, landing environment evaluation, and territory mapping. • Monitor campaign performance to ensure keywords, ad copy, extensions, and territory maps remain relevant and effective. • Oversee budgets through regular reviews, adjustments, and proactive escalation of significant over- or under-spend. • Recommend paid search budgets aligned with partner objectives and performance needs. • Analyze performance data and document key wins, optimization efforts, and areas of opportunity. • Execute weekly account priorities and deliverables with accuracy and consistency. • Test, monitor, and refine paid search tactics to improve performance and efficiency. • Support cross-platform execution as needed. • Provide mentorship and strategic support to team members and contribute to departmental leadership. • Stay current on SEM platforms, tools, and industry trends. • Perform all other duties as assigned by iFrog Leadership.
Job Requirements
- Bachelor’s degree or work equivalent.
- Working knowledge of the automotive industry.
- Google Ads and Google Analytics certifications (may be obtained within 1 year of hire date).
- Proficient with Google Merchant Center to manage product feeds and optimize product listings for Google Shopping campaigns.
- Willingness to understand and explore new Google products and features as they are released, and evaluate their potential for improving SEM and SEO performance.
- Strong organizational skills and attention to detail.
- Strong time management skills with a proven ability to meet deadlines.
- Experience in managing multiple projects and deadlines.
- Demonstrated ability to effectively work collaboratively with a team.
Benefits
- Valuable medical, dental, and vision insurance: We also contribute towards your premiums.
- Company paid life insurance coverage
- Ample paid time off: Take advantage of paid vacation, sick time, and observed holidays.
- Invest in your future: Benefit from our 401(k) plan, enhanced by a company match.
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