iFrog Marketing Solutions

• Collaborate daily with Accounts, Performance, and Business Operations teams to support partner goals and campaign execution. • Plan, launch, and optimize paid search campaigns for a portfolio of 30+ partners, ensuring campaigns are strategically aligned and executed on schedule. • Manage and optimize Google Merchant Center, including inventory feeds and compliance, to maintain campaign health and prevent disapprovals. • Execute and optimize Google Vehicle Listing Ads (VLA) and Performance Max campaigns using industry best practices. • Conduct campaign pre-planning, including keyword research, audience targeting, landing environment evaluation, and territory mapping. • Monitor campaign performance to ensure keywords, ad copy, extensions, and territory maps remain relevant and effective. • Oversee budgets through regular reviews, adjustments, and proactive escalation of significant over- or under-spend. • Recommend paid search budgets aligned with partner objectives and performance needs. • Analyze performance data and document key wins, optimization efforts, and areas of opportunity. • Execute weekly account priorities and deliverables with accuracy and consistency. • Test, monitor, and refine paid search tactics to improve performance and efficiency. • Support cross-platform execution as needed. • Provide mentorship and strategic support to team members and contribute to departmental leadership. • Stay current on SEM platforms, tools, and industry trends. • Perform all other duties as assigned by iFrog Leadership.