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Product Growth Associate
Location
United States
Posted
60 days ago
Salary
0
Seniority
Mid Level
No structured requirement data.
Job Description
Product Growth Associate
Hire Digital
Role Description We are looking for a Product Growth Associate to lead the go-to-market execution for a newly repositioned SMB-focused AI product. The product is already live in the ChatGPT App Store and is undergoing a rebrand to better serve small and medium-sized businesses. This role will be instrumental in shaping product narratives, driving launch execution (including Product Hunt), and building a strong market presence within the US SMB ecosystem. Employment Type: Full-time (Initial 3-month contract: April–June 2026, with potential for extension or conversion) Key Responsibilities - Go-to-Market & Launch - Lead the upcoming Product Hunt launch (target: early May 2026). - Develop positioning and messaging tailored to SMB audiences. - Execute launch campaigns in collaboration with external agencies. - Content & Product Storytelling - Conceptualize and produce demo videos and use-case videos. - Build a strong library of product marketing assets. - Create clear and engaging product documentation and user guides. - User & Market Insights - Conduct user interviews and gather actionable feedback. - Translate insights into product messaging and feature prioritization. - Project Management & Cross-Functional Collaboration - Act as the central project manager across: - KOL / influencer agencies - Product Hunt launch partners - Brand/creative agencies - Work closely with Product Managers to align on roadmap and messaging. - Community & Growth - Represent the brand at SF-based meetups, events, and hackathons. - Build relationships within the startup and SMB ecosystem. - Support community-driven growth initiatives. Requirements - 3–7+ years of experience in Product Marketing, ideally in SaaS or AI products. - Strong understanding of SMB audiences and go-to-market strategies. - Proven experience launching products on platforms like Product Hunt. - Ability to create or oversee high-quality marketing content (video, docs, campaigns). - Experience conducting user research and interviews. - Strong project management skills with multiple stakeholders/agencies. - Preferably fluent in English and Mandarin (spoken and written) to effectively collaborate with internal teams and stakeholders.
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