Ready to be pushed beyond what you think you’re capable of? At Coinbase, our mission is to increase economic freedom in the world. It’s a massive, ambitious opportunity that demands the best of us, every day, as we build the emerging onchain platform — and with it, the future global financial system. To achieve our mission, we’re seeking a very specific candidate. We want someone who is passionate about our mission and who believes in the power of crypto and blockchain technology to update the financial system. We want someone who is eager to leave their mark on the world, who relishes the pressure and privilege of working with high caliber colleagues, and who actively seeks feedback to keep leveling up. We want someone who will run towards, not away from, solving the company’s hardest problems. Our work culture is intense and isn’t for everyone. But if you want to build the future alongside others who excel in their disciplines and expect the same from you, there’s no better place to be. While many roles at Coinbase are remote-first, we are not remote-only. In-person participation is required throughout the year. Team and company-wide offsites are held multiple times annually to foster collaboration, connection, and alignment. Attendance is expected and fully supported. The Top of Funnel team is responsible for capturing organic user interest through SEO and optimizing the logged-out web experience to convert curious visitors into Coinbase users. We serve over 5 million pageviews per month across critical logged-out surfaces including Asset Detail Pages, How-to-Buy pages, Converter pages, and marketing landing pages. We are seeking a Staff Software Engineer with deep frontend expertise and strong backend capabilities to lead technical strategy across our logged-out web platform. You will architect and build performant, SEO-optimized web experiences, define the future of our marketing attribution and user tracking, and ensure our Marketing Server infrastructure delivers reliable, scalable SSR at the edge. This role requires someone who can work across the full stack — from React/Next.js frontend to Node.js/Go backend services — while driving technical leadership and mentoring engineers across the team. As Coinbase expands into the Everything Exchange — spanning equities, derivatives, prediction markets, and DEX assets — our team is building the scalable programmatic systems that generate millions of SEO-optimized pages and the self-serve marketing tools that reduce engineering dependency. You'll be at the center of this effort, shaping the technical strategy that powers how the world discovers Coinbase. What you'll be doing: - Drive rapid experimentation by leveraging best practices and tooling to create a repeatable, simple framework for quick logged-out experimentation - Build and optimize programmatic SEO pages that scale across millions of assets (crypto, equities, derivatives, prediction markets) - Optimize logged-out web experiences for SEO, web performance, and user conversion - Architect multi-product logged-out experiences to support Coinbase's asset expansion - Scale marketing and user tracking to enable marketing teams to effectively manage and optimize campaigns across multiple user segments and channels - Improve marketing attribution, measurement, and data quality across ad platforms - Provide technical leadership across the team and work closely with management and stakeholders to define strategic roadmaps - Mentor and coach engineers across the team on design techniques, coding standards, and growth engineering best practices - Identify and drive technical debt reduction and performance improvements across the logged-out platform What we look for in you: - Frontend Expertise: Deep experience with React, TypeScript, and modern web frameworks (Next.js or similar) - Full Stack Capability: Proficiency with backend languages and patterns, GraphQL/API design - Web Performance: Expert understanding of Core Web Vitals, SSR optimization, caching strategies (CDN, edge), and mobile-first development - Experimentation Mindset: Track record of running rapid A/B tests and data-driven experimentation; comfortable with hypothesis-driven development - Impact-Driven: Motivated by outcomes over outputs. Identifies and pursues high-impact opportunities, backed by data - High Agency: Takes accountability and actively seeks out opportunities to deliver results. Understands how their work drives meaningful impact to the growth of Coinbase - High Velocity: Preferred mode of operation is fast. Knows how to balance velocity and quality. Invests in tools, systems, and processes to increase velocity - 8+ years of experience in software engineering - Experience architecting and developing solutions to ambiguous problems with significant impact - Passionate about building an open financial system that brings the world together Nice to haves: - Experience with marketing technology, attribution systems, or ad platform integrations (Google Ads API, Meta CAPI, TikTok Events API) - Background in Growth engineering (SEO, experimentation, A/B testing frameworks, acquisition funnels) - Experience with event-driven architectures and Kafka - Familiarity with data pipelines, MongoDB, Snowflake, and Airflow - Experience with Go or Node.js backend services - You have experience launching new products from 0 to 1 Job #: P75759 Pay Transparency Notice: Depending on your work location, the target annual base salary for this position can range as detailed below. Total compensation may also include equity and bonus eligibility and benefits (including medical, dental, vision and 401(k)). Annual base salary range (excluding equity and bonus): $218,025—$256,500 USD Pay Transparency Notice: The target annual base salary for this position can range as detailed below. Total compensation may also include equity and bonus eligibility and benefits (including medical, dental, and vision). Annual base salary range (excluding equity and bonus): $217,900—$217,900 CAD Please be advised that each candidate may submit a maximum of four applications within any 30-day period. We encourage you to carefully evaluate how your skills and interests align with Coinbase's roles before applying. Commitment to Equal OpportunityCoinbase is proud to be an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, creed, gender, national origin, age, disability, veteran status, sex, gender expression or identity, sexual orientation or any other basis protected by applicable law. Coinbase will also consider for employment qualified applicants with criminal histories in a manner consistent with applicable federal, state and local law. For US applicants, you may view the Employee Rights and the Know Your Rights notices by clicking on their corresponding links. Additionally, Coinbase participates in the E-Verify program in certain locations, as required by law. Coinbase is also committed to providing reasonable accommodations to individuals with disabilities. If you need a reasonable accommodation because of a disability for any part of the employment process, please contact us at accommodations[at]coinbase.com to let us know the nature of your request and your contact information. For quick access to screen reading technology compatible with this site click here to download a free compatible screen reader (free step by step tutorial can be found here). Global Data Privacy Notice for Job Candidates and ApplicantsDepending on your location, the General Data Protection Regulation (GDPR) and California Consumer Privacy Act (CCPA) may regulate the way we manage the data of job applicants. Our full notice outlining how data will be processed as part of the application procedure for applicable locations is available here. By submitting your application, you are agreeing to our use and processing of your data as required. For US applicants only, by submitting your application you are agreeing to arbitration of disputes as outlined here. AI DisclosureFor select roles, Coinbase is piloting an AI tool based on machine learning technologies to conduct initial screening interviews to qualified applicants. The tool simulates realistic interview scenarios and engages in dynamic conversation. A human recruiter will review your interview responses, provided in the form of a voice recording and/or transcript, to assess them against the qualifications and characteristics outlined in the job description. For select roles, Coinbase is also piloting an AI interview intelligence platform to transcribe and summarize interview notes, allowing our interviewers to fully focus on you as the candidate. The above pilots are for testing purposes and Coinbase will not use AI to make decisions impacting employment. To request a reasonable accommodation due to disability, please contact accommodations[at]coinbase.com