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General Motors logo
General Motors

General Motors (GM), founded in 1908 by William "Billy" Durant in Flint, Michigan, began with the Buick Motor Company and later acquired brands like Oldsmobile

Motion Designer – Visual Identity, Design System

3D Artist3D ArtistOtherRemoteSeniorTeam 165,000Since 1908Company Site

Location

New York

Posted

117 days ago

Salary

0

Seniority

Senior

Bachelor Degree5 yrs expEnglish

Job Description

Motion Designer – Visual Identity, Design System

General Motors

• Define and evolve motion principles that express GM’s brand behavior, tone, and personality • Design scalable motion systems—including guidelines, libraries, and toolkits—that support consistent application across teams and platforms • Explore motion as a key form of brand expression across UI, marketing, storytelling, vehicle interfaces, and experiential touchpoints • Design and produce high-quality 2D and 3D motion studies, prototypes, and reference animations • Translate brand strategy and visual identity into clear, repeatable motion patterns and behaviors • Collaborate closely with Visual Designers, UX/UI Designers, Brand Strategists, and Developers to integrate motion into design systems and products • Develop sketches, storyboards, and motion explorations to communicate concepts clearly before production • Ensure motion enhances usability and accessibility by guiding attention, hierarchy, and feedback • Maintain consistency and quality while adapting motion systems to different contexts, platforms, and technical constraints • Research, test, and thoughtfully apply new motion techniques and tools, keeping the brand current and relevant • Contribute to documentation and standards that help scale motion design across the organization • Provide feedback, guidance, and mentorship to elevate motion craft and consistency across teams.

Job Requirements

  • 5+ years of professional experience in motion design, with a focus on brand identity, product ecosystems, or design systems
  • A strong portfolio, online or shared privately, which demonstrates motion used intentionally to support brand expression, clarity, and storytelling
  • Expert proficiency in Adobe After Effects and Premiere Pro; experience with 3D tools such as Cinema 4D or Blender
  • Strong foundation in visual design fundamentals, including typography, composition, timing, rhythm, and hierarchy
  • Experience designing motion for digital products, UI, and interactive experiences
  • Systems-level thinking with the ability to create motion solutions that scale across platforms and teams
  • Strong communication skills, including the ability to articulate design rationale and present work to stakeholders
  • Collaborative mindset with experience working closely with designers, developers, and cross-functional partners.

Benefits

  • From day one, we're looking out for your well-being–at work and at home–so you can focus on realizing your ambitions.

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