Role Description We are looking for a Content Strategist to manage all writing material we create for business purposes, from online guides and articles to newsletters and social media posts. Content Strategist responsibilities include: - Publishing our monthly newsletter - Tracking website traffic and user engagement - Generating new blog post topics - Ensuring our web content is on brand and adds value to existing and potential customers Responsibilities - Manage our editorial calendar to ensure timely publication - Assign blog posts to writers - Identify gaps in our content and recommend new topics - Create style guides to use as a reference - Proofread and edit written pieces before publication - Schedule social media posts - Conduct keyword and SEO research to understand customers’ needs - Monitor web traffic and engagement (e.g. conversions and bounce rates) - Coordinate with marketing and design teams to illustrate articles - Follow industry-related news and generate ideas around trending topics - Review and update published content as needed Qualifications - Proven work experience as a Content Strategist, Content Manager or similar role - A portfolio of published articles - Experience in project management is a plus - Knowledge of Content Management Systems, like WordPress - Basic understanding of HTML and web publishing - Familiarity with SEO guidelines and keyword research tools (e.g. Moz and Google Keyword Planner) - Experience using social media for business - Solid writing and editing skills in English - Time-management skills - Ability to guide and motivate team members - BSc in Marketing, Journalism or a relevant field Requirements - Requires working from detailed instructions and occasional independent decision-making - Ability to read, analyze and interpret documents such as safety rules, operating and maintenance instructions, or procedural manuals Benefits - Build your future with a secure & safe platform - Be your own boss by choosing the TASKS that best suit your schedules - Build your income to help increase your revenue - Book tasks that are within a 15-mile radius - Health & well-being of clients and providers are our highest priorities

Job Description: Job Title:  Digital Content Executive Location: Remote within the UK ​Reporting to: Maketing Manager Employment: Full-time or Part-time/Maternity Cover over 12 months ​ ​ Primary Job Purpose ​ The Digital Content Executive will be responsible for driving client engagement in the digital environment and through work with retained digital agencies and internal product teams, driving improvements to BSC’s SEO commercial performance. They will be the key guardian of the BSC brand in the digital world, ensuring that BSC is represented correctly, driving the credibility of the brand in health, safety and wellbeing, ultimately enabling the organisation to meet it commercial targets and business plan. ​ Brief Description of Tasks - ​ Coordinate with a wide variety of teams around the organisation to develop digital content aligned with product strategies, working with various product heads. - Drive credibility of BSC as the leading source of B2B health and safety knowledge. - Take a leading role in the digital environment, driving the growing credibility of BSC as a key source of workplace wellbeing knowledge, resources and assistance. - Ownership and execution of B2B and B2C campaigns that drive BSC’s digital content strategy and brand across all channels of distribution. - Work with marketing managers where needed to orchestrate and utilise content (including social media) where appropriate to drive awareness, traffic and conversions for our product verticals. - Collaborate with BSC SEO, PPC and PR agencies in the creation and execution of campaigns, ensuring that the content strategy is aligned with broader commercial goals. - Development and localisation of digital content into target international regions including but not limited to: Middle East and Asia. - Development of BSC website changes across all product verticals ensuring alignment between the websites and broader digital channels. - Development and implementation of content for new product launches. - Responsible for maintaining a content tracking/measurement framework to support engagement and wider marketing objectives, with regular performance reviews and reporting. - Contribute to brand development and guardianship across all BSC brands in the digital environment. - Use learnings from digital work to influence the direction of future BSC website CMS requirements and changes. - Ensure that all digital content produced is aligned with BSC brand guidelines. - Through extensive analysis of the digital environment, carry out market research and competitor analysis, feeding in findings to relevant internal stakeholders including Marketing and product teams, to help drive improvements in propositions and commercial performance. - Help drive commercial marketing activity around brand awareness and demand generation targets through digital content. ​ Person Specification 1. Skills & Qualifications ​ Essential ​ - Bachelor’s degree in journalism, communications, English or any relevant copywriting-related field or similar educational background. - Superb verbal and written communication - accurate grammar is essential. - Strong digital knowledge across social media and broader digital content development. - Strong internal and external stakeholder communications skills. - Meticulous attention to detail, with analytical mindset. - Self-motivated, hardworking and enthusiastic team member. - Strong organisational skills. - Ability to learn quickly and be agile. - Strong problem-solving skills. - Ability to take judgements / make decisions based on good commercial awareness. - Excellent level in Word, Excel and PowerPoint. - Ability to work to deadlines. Desirable ​ - Working knowledge of Hootsuite. - Working knowledge of Marketo. - A commercial mindset, with demonstrated experience building a brand's online presence. - Understanding how to write content to specifically improve SEO performance. - Knowledge of email marketing. ​ 2. Experience ​ Essential - Experienced at developing engaging content for different audience types - Extensive use and knowledge of social media platforms such as: Linkedin, Facebook, Twitter and Instagram. - Strong effective communicator. - Hands experience using a CMS system. - Good teamwork skills with the ability to work as part of broader marketing and communications functions - Results oriented with demonstrated ability to continuously improve methods, approaches, and contribution. Commitment to continuous learning. - Strong customer focus with the ability to use customer insight to inform customer-focused content development. - Demonstrated ability to see the big picture and provide useful advice and input across the organisation. - Ability to work effectively in an environment of constant change. ​ Desirable ​ - Hands-on experience in a similar digital role. - ​Google Analytics, Hootsuite and Marketo experience a distinct advantage. - Experience of email marketing. - Experience of optimising content for SEO. - Experience in a target and KPI driven environment. - Experience at developing content for an international audience. - Experience at developing content for new product launches. - Experience of using Umbraco, Marketo and Salesforce. ​ 3. Behaviour Competence ​ - Makes time to build good relationships with team members and colleagues. - Shares knowledge and information with team members and colleagues. - Actively supports others in the team and organisation. - Works closely with team members and customers to achieve goals. - Encourages others to develop a culture of inclusion. - Recognises areas in work that may need to change in order to improve service. - Shares knowledge and information that could help improve performance. - Identifies current barriers to the organisation providing excellent services and develops solutions to implement improvements · Is receptive and open to change. - Communicates clearly through the most appropriate means (verbally or in writing). - Responds to others in a prompt and helpful way. - Adapts communication style depending on the context or the audience. - Listens and tries to understand and appreciate the views of others. - Works to establish the real needs of internal or external customers. - Provides feedback in a constructive and helpful manner. - Actively listens and appropriately responds to constructive feedback. - Takes ownership of issues related to own work. - Identifies a range of solutions to problems that arise. - Finds ways to say ‘yes’ and adopts a positive or ‘can do’ approach. - Behaviours detailed in the corporate Behavioural Framework -       Teamwork -       Communication -       Creativity & Change -       Enhancing Performance -       Leadership -       Personal Effectiveness

Own the creative narrative for product launches, developing core concepts and collaborating with marketing and design teams to connect brand storytelling with product capabilities, while ensuring technical depth in storytelling.

Role Description Thumbtack is reimagining how consumers complete their home projects from the moment they identify an issue to hiring the right pro, and AI is at the center of that transformation. As a Product Marketing Manager focused on the consumer hiring experience, you will play a pivotal role in bringing AI-powered products to market and driving adoption to move homeowners from uncertainty to confidence. In this role, you’ll be a strategic thought partner to Product, Design, Research and Data Science, building clear problem framing, grounding product decisions in market insights, and developing differentiated positioning and messaging in the market. You’ll work to deeply understand our homeowner audience including how they think about home projects, their motivations, and where they get stuck. And you’ll help optimize our new customer experience, reducing friction so more customers feel ready to start a project. You'll also partner with our growth team to identify new product experiences that drive demand, repeat usage, and long-term consumer engagement. What you'll do - Become the expert on our homeowners, competitors and AI trends shaping the consumer hiring landscape to identify opportunities and areas of differentiation, using these insights to shape product strategy and define our right to win. - Own the end-to-end GTM strategy for our consumer AI-powered hiring experiences from insight generation and market assessment, through positioning and messaging, launch strategy, and performance measurement. - Drive product-market fit and adoption for these experiences, identifying the ideal customer and use cases, clearly articulating the value that these products deliver to homeowners. - Collaborate with Product, Design, and Research to determine how we can reduce friction and drop off in the search experience to get more customers to start a project. - Build consistent internal and external narratives on our hiring experience in close partnership with Brand, PR, Growth and Lifecycle Marketing. - Partner with the growth team to identify product opportunities that generate new demand and increase repeat usage among existing customers. Qualifications - 4+ years of product marketing experience, with a strong foundation in consumer-facing products. - Demonstrated ability to develop sharp, insight-driven positioning and messaging for products that are still finding product market fit. - Experience working with Brand, Growth, Lifecycle and PR teams to align on a unified narrative. - Strong 0-to-1 GTM expertise, with experience taking products from insight generation through launch strategy and performance measurement. - Excellent collaboration and communication skills, with the ability to influence and drive alignment with cross-functional partners. - Comfortable operating with ambiguity in a fast-moving environment, bringing structure and a strong user-centric mindset to complex, evolving problems. Requirements - Expected salary ranges for candidates living in Ontario and British Columbia: $108,800.00 - $140,800.00. - Actual offered salaries will vary based on various factors, such as calibrated job level, qualifications, skills, competencies, and proficiency for the role. Benefits - Thumbtack embraces diversity and is proud to be an equal opportunity workplace. - We do not discriminate on the basis of sex, race, color, age, pregnancy, sexual orientation, gender identity or expression, religion, national origin, ancestry, citizenship, marital status, military or veteran status, genetic information, disability status, or any other characteristic protected by law. - We will consider for employment qualified applicants with arrest and conviction records, consistent with applicable law. - Thumbtack is committed to working with and providing reasonable accommodation to individuals with disabilities.