Digital Content Executive
Location
United Kingdom
Posted
59 days ago
Salary
0
Seniority
Senior
Job Description
Digital Content Executive
British Safety Council
Job Description: Job Title: Digital Content Executive Location: Remote within the UK Reporting to: Maketing Manager Employment: Full-time or Part-time/Maternity Cover over 12 months Primary Job Purpose The Digital Content Executive will be responsible for driving client engagement in the digital environment and through work with retained digital agencies and internal product teams, driving improvements to BSC’s SEO commercial performance. They will be the key guardian of the BSC brand in the digital world, ensuring that BSC is represented correctly, driving the credibility of the brand in health, safety and wellbeing, ultimately enabling the organisation to meet it commercial targets and business plan. Brief Description of Tasks - Coordinate with a wide variety of teams around the organisation to develop digital content aligned with product strategies, working with various product heads. - Drive credibility of BSC as the leading source of B2B health and safety knowledge. - Take a leading role in the digital environment, driving the growing credibility of BSC as a key source of workplace wellbeing knowledge, resources and assistance. - Ownership and execution of B2B and B2C campaigns that drive BSC’s digital content strategy and brand across all channels of distribution. - Work with marketing managers where needed to orchestrate and utilise content (including social media) where appropriate to drive awareness, traffic and conversions for our product verticals. - Collaborate with BSC SEO, PPC and PR agencies in the creation and execution of campaigns, ensuring that the content strategy is aligned with broader commercial goals. - Development and localisation of digital content into target international regions including but not limited to: Middle East and Asia. - Development of BSC website changes across all product verticals ensuring alignment between the websites and broader digital channels. - Development and implementation of content for new product launches. - Responsible for maintaining a content tracking/measurement framework to support engagement and wider marketing objectives, with regular performance reviews and reporting. - Contribute to brand development and guardianship across all BSC brands in the digital environment. - Use learnings from digital work to influence the direction of future BSC website CMS requirements and changes. - Ensure that all digital content produced is aligned with BSC brand guidelines. - Through extensive analysis of the digital environment, carry out market research and competitor analysis, feeding in findings to relevant internal stakeholders including Marketing and product teams, to help drive improvements in propositions and commercial performance. - Help drive commercial marketing activity around brand awareness and demand generation targets through digital content. Person Specification 1. Skills & Qualifications Essential - Bachelor’s degree in journalism, communications, English or any relevant copywriting-related field or similar educational background. - Superb verbal and written communication - accurate grammar is essential. - Strong digital knowledge across social media and broader digital content development. - Strong internal and external stakeholder communications skills. - Meticulous attention to detail, with analytical mindset. - Self-motivated, hardworking and enthusiastic team member. - Strong organisational skills. - Ability to learn quickly and be agile. - Strong problem-solving skills. - Ability to take judgements / make decisions based on good commercial awareness. - Excellent level in Word, Excel and PowerPoint. - Ability to work to deadlines. Desirable - Working knowledge of Hootsuite. - Working knowledge of Marketo. - A commercial mindset, with demonstrated experience building a brand's online presence. - Understanding how to write content to specifically improve SEO performance. - Knowledge of email marketing. 2. Experience Essential - Experienced at developing engaging content for different audience types - Extensive use and knowledge of social media platforms such as: Linkedin, Facebook, Twitter and Instagram. - Strong effective communicator. - Hands experience using a CMS system. - Good teamwork skills with the ability to work as part of broader marketing and communications functions - Results oriented with demonstrated ability to continuously improve methods, approaches, and contribution. Commitment to continuous learning. - Strong customer focus with the ability to use customer insight to inform customer-focused content development. - Demonstrated ability to see the big picture and provide useful advice and input across the organisation. - Ability to work effectively in an environment of constant change. Desirable - Hands-on experience in a similar digital role. - Google Analytics, Hootsuite and Marketo experience a distinct advantage. - Experience of email marketing. - Experience of optimising content for SEO. - Experience in a target and KPI driven environment. - Experience at developing content for an international audience. - Experience at developing content for new product launches. - Experience of using Umbraco, Marketo and Salesforce. 3. Behaviour Competence - Makes time to build good relationships with team members and colleagues. - Shares knowledge and information with team members and colleagues. - Actively supports others in the team and organisation. - Works closely with team members and customers to achieve goals. - Encourages others to develop a culture of inclusion. - Recognises areas in work that may need to change in order to improve service. - Shares knowledge and information that could help improve performance. - Identifies current barriers to the organisation providing excellent services and develops solutions to implement improvements · Is receptive and open to change. - Communicates clearly through the most appropriate means (verbally or in writing). - Responds to others in a prompt and helpful way. - Adapts communication style depending on the context or the audience. - Listens and tries to understand and appreciate the views of others. - Works to establish the real needs of internal or external customers. - Provides feedback in a constructive and helpful manner. - Actively listens and appropriately responds to constructive feedback. - Takes ownership of issues related to own work. - Identifies a range of solutions to problems that arise. - Finds ways to say ‘yes’ and adopts a positive or ‘can do’ approach. - Behaviours detailed in the corporate Behavioural Framework - Teamwork - Communication - Creativity & Change - Enhancing Performance - Leadership - Personal Effectiveness
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