Role Description Nous cherchons un CMO à temps partiel pour construire un système d'acquisition de zéro, avec une vraie liberté d'exécution et une opportunité de croissance réelle dans la structure. - Définir et piloter la stratégie d'acquisition B2B multicanal (LinkedIn, SEO, outbound, webinaire, paid) - Construire un système de génération de leads qualifiés visant 15 à 20 appels par semaine - Créer et déployer les assets marketing : contenus, funnels, VSL, séquences email - Tester, mesurer et itérer sur chaque canal activé - Proposer et piloter l'organisation marketing (interne ou sous-traitée) au fur et à mesure de la croissance - Rendre compte des résultats directement au fondateur via un reporting clair et orienté pipeline Qualifications - Expérience B2B / services / agence obligatoire - critère non-négociable - Maîtrise d'au moins 3 canaux parmi : outbound, SEO, LinkedIn, paid, webinaire - Capacité à exécuter seul en phase de lancement, sans attendre une équipe - Mindset orienté pipeline et résultats business, pas notoriété - Connaissance des outils IA et d'automatisation appliqués au marketing - Compréhension des codes et modes de décision des dirigeants PME/ETI Benefits - Liberté d'exécution totale sur la stratégie validée ensemble - Rémunération construite autour des résultats générés - Accès direct au fondateur, décisions rapides sans bureaucratie - Infrastructure tech solide : IA, automatisation, data et outil sur mesure en interne - Opportunité d'évoluer vers un rôle permanent et une participation à la croissance de HeraHub - Environnement où tes idées sont testées, pas enterrées Company Description HeraHub est une agence française spécialisée en Intelligence Artificielle et en développement d’outils métiers sur-mesure grâce au NoCode, au Vibe conding et aux automatisations. - Nous accompagnons les entrepreneurs et PME à structurer leurs process, à automatiser les tâches répétitives et à déployer des solutions intelligentes, rapides et performantes. - Notre équipe grandit vite et pose un cadre de travail basé sur l’autonomie, la confiance et l’impact concret pour nos clients.

Role Description When we sign a new client, the first thing we do is run what we call a Discovery & Strategy engagement. We spend 4 to 6 weeks working closely with the executive team, then deploy voice agents to interview people across the company - every department, every level. That gives us rich, qualitative insight into how the business actually runs, where the friction is, and where AI can make the biggest difference. We frame the value and ROI of each automation, then build a prioritized roadmap so the client knows exactly where to start. This is how every client first experiences Casper. It's our front door. But discovery is just the beginning. These engagements turn into longer-term partnerships where we pair up with engineering teams - ours, the client's, or both - to actually implement the roadmap. Over time, consulting work at Casper will extend well beyond discovery into ongoing operating model design and advisory that runs parallel to product and delivery. We need someone who can see that full picture and build toward it. We're hiring a Head of Strategy Consulting to own this practice. Today, that means being hands-on - leading engagements, working directly with clients, and delivering the work. But we're growing fast, and this role will quickly evolve into defining how the practice operates, recruiting and building a team, and scaling the whole thing. You should be excited about both: doing the work and designing how the work gets done. The best background for this is someone who's done strategy and discovery work at a firm like McKinsey, Bain, BCG, PwC, Deloitte, or similar - but who has since gone deep on AI. We're not looking for someone who will port over a traditional consulting playbook. We need someone who thinks from first principles about how AI changes the way this work is done - from how we conduct discovery, to how we synthesize insights, to how we deliver recommendations. Our AI agents and tools already let us go deeper, faster, and at a scale that traditional consulting can't touch. The right person will push that further. Responsibilities - Lead Discovery & Strategy engagements from kickoff to final roadmap delivery, working directly with client executive teams - Deploy and manage our AI voice agents to conduct interviews across client organizations, and continuously improve how we use AI throughout the engagement lifecycle - Synthesize interview data, workflows, and pain points into a clear, prioritized AI roadmap with framed ROI - Present recommendations to C-suite stakeholders in a way that drives action - Hand off validated roadmaps to engineering teams with enough context that nothing gets lost - Design and solidify the end-to-end consulting process — define what repeatable, scalable engagements look like at Casper - Recruit, build, and staff a consulting team as we grow - Expand the practice beyond discovery into broader advisory and operating model work alongside product and delivery Qualifications - Experience at a top strategy consulting firm (McKinsey, Bain, BCG, PwC, Deloitte, or similar) - AI-native mindset — you're already using AI tools daily, you think about problems through the lens of what AI makes newly possible, and you're not interested in replicating how things have always been done - Strong discovery and diagnostic skills — you know how to walk into a company, ask the right questions, and figure out what matters - Comfortable working with executive teams and presenting to C-suite audiences - Ability to synthesize messy, qualitative information into clear narratives and actionable plans - Builder mindset — you want to design how this practice works, recruit the team, and scale it, not just execute engagements - Excited about the ambiguity that comes with an early-stage, fast-growing company

• Own day-to-day performance of the streamer and creator portfolio across all verticals. • Source, evaluate, and onboard streamers, creators, influencers, and ambassadors across Twitch, YouTube, Kick, TikTok, X, and emerging platforms. • Structure and negotiate commercial agreements (flat fees, CPA, rev share, hybrid) aligned with acquisition targets. • Test new creator profiles, platforms, content formats, and geographies to scale acquisition. • Monitor competitor activity and identify emerging talent across crypto, gaming, esports, and sports. • Own reporting and performance tracking for the creator channel. • Analyse partner-level metrics: FTDs, CPA, LTV, ROAS, and player quality. • Identify underperforming partnerships and implement optimisation or renegotiation strategies. • Run cohort analysis to evaluate long-term value across creator segments and deal structures. • Deliver insights and recommendations to the Head of Acquisition and CMO. • Build and manage long-term relationships with creators, streamers, agencies, and talent managers. • Act as the primary point of contact across all live partnerships. • Manage deliverables, content output, and campaign execution. • Provide partners with creatives, tracking links, offers, and brand direction. • Oversee payments, incentives, and performance alignment across the portfolio. • Lead structured testing across creator strategies: talent, content formats, platforms, geos, and offers. • Work with BI to validate experiments and optimise performance. • Identify trends across Web3, streaming, short-form content, and Gen-Z ecosystems. • Explore opportunities to leverage creator IP within paid media and broader campaigns. • Work with BI on attribution, measurement, and channel economics. • Align with CRM to optimise onboarding and conversion from creator traffic. • Collaborate with creative teams on co-branded content and campaign assets. • Share insights on audience behaviour and creator-driven traffic with acquisition and product teams.

• You develop and own the end-to-end marketing strategy for Hrmony and derive clear OKRs and actions from it • You define our Ideal Customer Profiles (ICPs), develop the channel strategy, and position Hrmony as a strong player in the HR-tech and employee benefits market • You are responsible for building a scalable pipeline engine and ensuring marketing contributes measurably to pipeline, conversions, and growth • You analyze performance across the entire funnel, continuously test new go-to-market approaches—from classic funnels to product-led—and turn successful experiments into scalable playbooks • You tightly align marketing with Sales and Product to create a coherent customer journey • You actively drive the integration of AI agents and automated workflows into all marketing areas • You enable your team to use AI not as a single tool but as an integrated way of working • You rethink marketing processes from the ground up and use AI not just for efficiency gains • You establish a modern, data-driven GTM analysis framework • You lead the marketing team, support its development, and expand it with the right skills and roles when needed • You own the marketing budget and ensure efficient use of resources • You work closely with the founding team (CEO, CPTO, CSO, and COO), act as the marketing voice at leadership level, and ensure interdisciplinary collaboration between Marketing, Product, and Sales