• Own and manage Buildofarm’s YouTube content strategy end-to-end • Plan, organize, and maintain a consistent publishing calendar • Coordinate with internal stakeholders and external editors or freelancers • Oversee video scripting, titles, descriptions, thumbnails, and metadata • Optimize content for reach, engagement, and retention (SEO, CTR, watch time) • Analyze performance metrics and adjust strategy accordingly • Ensure all content aligns with brand standards, compliance, and messaging • Repurpose long-form content into shorts, clips, and cross-platform assets

• Create high-quality graphics and visual assets in Canva for clients • Develop on-brand content for various social media platforms • Translate brand messaging into engaging content • Build and schedule social media content, draft email newsletters, and support digital ad creative • Collaborate with Account Leads and clients to achieve goals

• Own and evolve Openly’s product content strategy, ensuring insurance products are clearly, accurately, and compellingly represented across internal and external channels. • Translate complex P&C insurance concepts (coverage, underwriting, eligibility, etc.) into accessible, differentiated messaging for independent agents, consumers, policyholders, and internal teams. • Partner closely with cross-functional teams to develop product narratives, positioning, and value propositions that support growth and adoption. • Lead content development for product launches and enhancements, ensuring messaging consistency and readiness across marketing, sales, and partner channels. • Establish and implement standards, templates, and governance practices for product content creation and organization to ensure consistent adoption across teams. • Create and manage core product content assets, including product overviews, coverage explainers, agent-facing collateral, FAQs, launch materials, and sales enablement resources. • Maintain and optimize product content across digital channels, including website, lifecycle communications, and internal knowledge bases. • Ensure all product content is accurate, compliant, and aligned with regulatory and legal requirements, partnering closely with internal reviewers. • Monitor and analyze product content performance and qualitative feedback from agents, partners, and internal teams to inform messaging decisions, guide prioritization, and continuously improve clarity, usability, and effectiveness across channels.

• Liderar un equipo y el trabajo de los clientes que componen dicho equipo • Elaborar estrategias y planes de contenidos para diferentes clientes • Coordinar el trabajo interno del equipo y motivarlo a dar lo mejor de sí • Velar por el cumplimiento de los scopes acordados y la excelencia en los entregables • Supervisar la creación y producción de contenidos • Análisis de los resultados de la aplicación de la estrategia • Investigación previa a la redacción de textos para presentar los briefs a los clientes • Estudio de las palabras clave y redacción de textos para diferentes plataformas • Asignar y distribuir tareas entre los miembros del equipo • Promover el uso de herramientas tecnológicas que ayuden a hacer el trabajo más eficiente