This is a remote position. PHILIPPINE-BASED APPLICANTS An exciting opportunity exists to work closely with a dynamic, fast-growing Australian business across multiple brands, including Harrington Road, personal brands, and a boutique accommodation business. This role sits at the intersection of digital marketing, content execution, and operational systems. You will work directly with the founders to execute content, manage digital presence, and help build more efficient, system-driven ways of operating across the business. This is not a traditional VA role. We are looking for someone who can execute, think in systems, and continuously improve how things are done. Reporting to the Directors, you will be a self-starting, highly organised professional with experience working in a virtual environment. You will have strong social media and design capability, a passion for digital marketing, and a high attention to detail, with a clear understanding of quality and consistency. Primary Focus Areas 1. Social Media & Content Execution Strategy & Planning - Support development and implementation of social media strategy - Define and track key social media KPIs - Stay up to date with social media trends, tools, and best practices Content Creation - Create, develop, and deliver content across multiple platforms - Repurpose long-form content into short-form content - Assist in developing consistent, on-brand visual content (Canva or similar) - Coordinate or complete basic video and reel editing Execution & Management - Manage and schedule content across LinkedIn, Instagram, TikTok, and other platforms - Manage content calendars across multiple brands - Monitor engagement, comments, and key interactions - Support ongoing growth and optimisation of social media presence 2. Systems, AI & Workflow Optimisation (Core to the Role) This is a key differentiator of the role and a core focus area. Systems & Process - Build and document systems, workflows, and SOPs using AI tools - Identify inefficiencies and improve processes - Implement tools, automation, and AI to streamline operations - Improve how content and operations are managed over time AI & Automation - Use AI tools (beyond ChatGPT) to improve speed and quality of work - Identify repetitive tasks and opportunities for automation - Contribute to building scalable, system-driven ways of working Supporting Responsibilities CRM & Communication Support - Manage and update CRM (GoHighLevel) - Maintain databases and contact records - Assist with email communications and follow-ups - Support newsletter creation and coordination General Administration - Calendar and inbox support - Appointment scheduling - File management and organisation (OneDrive) - General administrative support as required Requirements - Minimum of 3 years of relevant experience - Degree qualified (preferred) - Excellent communication skills (written and verbal) - Experience across: - Microsoft Office (Outlook, Word, Excel, PowerPoint) - OneDrive - Canva - Strong social media and content experience across platforms - Proactive, organised, and process-oriented - Strong time and task management skills - High attention to detail Work Environment & Expectations While this is a work-from-home position, it is important to note that this is a full-time role—not a freelance or flexible-hour arrangement. You will be expected to work a fixed shift and maintain a high level of professionalism and accountability, just as you would in an office environment. ✅ This role requires: - Discipline and commitment to set working hours (strict shift times, not flexible) - Use of time tracking software during work hours - Active participation in team and client calls with your camera ON - Consistent availability and responsiveness throughout your shift - Treating this as a long-term, full-time job—not a side gig or freelance task ⏱ Payroll is processed bi-monthly. We’re looking for someone who values structure, is dependable, and thrives in a role that provides consistency and clarity. If you’re seeking stability and a team that appreciates reliability, we’d love to hear from you. Benefits 1. ​ Monthly Salary: PHP 35,000 2. Salary will be paid on a bi-monthly basis on the 15th and 30th or 31st of each month 3. You will be paid extra for overtime and Philippines public holidays 4. Probation: 6 months and after Probation 10 days annual leave credits 5 days of sick leave 5. HMO offered after 6-month probation 6. 13th Month Pay after 30 days 7. Annual Salary Review 8. Laptop provided after 30 days 9. Permanent work-from-home role. You will have to use your own internet. 10. SHIFT TIMES: 7AM to 4PM Philippine time, Monday to Friday

Role Description - Coordinate and execute integrated digital marketing campaigns across various channels, including email marketing, social media, SEO/SEM, and the company website. - Support the development and implementation of paid media strategies as part of the broader marketing mix, utilizing platforms such as Google Ads, LinkedIn Ads, and Meta Ads. - Including trafficking of campaigns, audiences, and ad creatives. - Manage the deployment of marketing assets, ensuring that messaging and creative are aligned with overall campaign goals and brand objectives. - Analyze and report on the performance of all digital marketing activities, including website traffic, e-commerce sales, and lead generation, providing actionable insights for improvement. - Champion Conversion Rate Optimization (CRO) by identifying opportunities, forming hypotheses, and executing A/B tests on landing pages, email campaigns, and other digital touchpoints. - Maintain and utilize the marketing tech stack, including analytics platforms (e.g., Google Analytics), tag management systems, and data visualization tools to ensure accurate tracking and reporting. - Monitor and report on key performance indicators (KPIs) across all channels, such as website conversion rates, Cost Per Acquisition (CPA), and Return on Ad Spend (ROAS), to guide strategy and budget allocation. - Conduct ongoing market and competitor research to stay informed of the latest digital marketing trends, tools, and best practices. - Collaborate with internal teams and external partners to ensure cohesive and effective campaign execution. - Review performance dashboards (Looker Studio, SalesForce, Power BI) to derive insights and recommend actions that enhance the customer journey and marketing performance. Qualifications - 2-3 years of experience in a digital marketing role, with exposure to a variety of channels. - Demonstrated ability to use analytics to inform marketing decisions. - Excellent project management and organizational skills. - Strong communication and interpersonal skills for effective collaboration. - Adept at working in a fast-paced environment and managing deadlines. - A proactive and curious mindset with a passion for continuous learning and optimization. Requirements - Proficiency with digital marketing and analytics tools (Google Analytics, Google Tag Manager). - Experience with data visualization platforms (Looker Studio, Tableau, or similar). - Advanced spreadsheet skills (Excel/Google Sheets), including functions like VLOOKUP/XLOOKUP, pivot tables, and data manipulation. - Familiarity with CRM or Marketing Automation Platforms (i.e. Salesforce, Marketo, Hubspot). - Experience with Content Management Systems (CMS) like WordPress. - Working knowledge of SEO/SEM principles and tools (e.g., SEMrush, Moz). - Understanding of digital advertising concepts and attribution models. Company Description Around the world, infrastructure professionals rely on software from Bentley Systems to help them design, build, and operate better and more resilient infrastructure for transportation, water, energy, cities, and more. Founded in 1984 by engineers for engineers, Bentley is the partner of choice for engineering firms and owner-operators worldwide, with software that spans engineering disciplines, industry sectors, and all phases of the infrastructure lifecycle. Through our digital twin solutions, we help infrastructure professionals unlock the value of their data to transform project delivery and asset performance.

• Develop and execute comprehensive digital marketing strategies • Identify growth opportunities across paid and organic channels • Track KPIs and optimize marketing performance • Plan, launch, and optimize Facebook Ads • Plan, launch, and optimize Google Ads • Manage ad budgets and maximize ROI • Test creative variations and audience targeting strategies • Manage and update company website (WordPress-based) • Build and modify web pages as needed (page builder experience required) • Optimize website for lead generation and conversions • Ensure proper tracking, pixels, and analytics are implemented • Create and schedule professional LinkedIn posts • Oversee light content creation for digital channels • Use AI tools to generate marketing images and visual assets • Maintain consistent brand messaging across platforms • Analyze campaign data and report on performance • Continuously test and refine ads, landing pages, and messaging • Implement automation where possible

Title: Digital Marketing Manager Location: New York, 10019, United States Department: Marketing Full-Time Job Description: Who is Gen II? Gen II is a leading fund administration provider focused entirely on serving private capital asset managers and investors with a best-in-class combination of people, process, and technology. Gen II has more than $1 trillion in private fund capital assets under administration. With offices in the US and Europe, we’re looking for do-ers, problem-solvers, and entrepreneurs like you who want to make an impact in our industry, grow with us, and create a community where everyone thrives. Careers mean more at Gen II – more opportunity, more innovation, and more ideas! You’ll have the opportunity to grow in ways that are meaningful to you and work alongside some of the best people in their field. You’ll also receive training which will advance your skill set, both technically and personally allowing you to achieve your career aspirations with us. Be part of our community that recognizes achievements, promotes from within, and receive meaningful benefits which focus on your physical, mental and financial well-being. Job Description: Gen II is seeking a full-stack Digital Marketing Manager to own and execute across our entire digital channel mix — paid media, SEO/SEM/GEO, email, and content/social. This is a hands-on execution role for someone who has deep command of the digital toolkit and thrives in a fast-moving, high-accountability environment. Reporting to the Marketing Director, you will manage our paid media and search agency partners, partner with our EU marketing team on global campaigns, and work within a lean team where your output is directly visible. As you get up to speed, you’ll have the opportunity to manage a Marketing Coordinator — a meaningful first step in building management experience — and take on increasing responsibility for the product marketing of Gen II’s growing suite of technology services & products. Key Responsibilities: Digital Marketing & Lead Generation - Paid Media: Own the agency relationship for paid search, LinkedIn, and display campaigns targeting PE fund managers, CFOs, and IR professionals. Manage briefing, budget pacing, and performance against CAC, CPL, and pipeline metrics. As you build your footing, push toward a more holistic paid strategy — expanding audience targeting beyond US markets, connecting campaigns across Gen II's full range of services, and testing new formats and channels to sharpen reach and conversion across the funnel. - SEO, SEM & GEO: Serve as point of contact for Gen II’s search agency. Drive keyword strategy, on-page optimization, and technical SEO recommendations; partner with the EU marketing team on global search initiatives. Over time, take a more proactive role in shaping a truly global search strategy — identifying gaps in international visibility, ensuring Gen II's full service portfolio is represented in organic and paid search, and leveraging GEO to position the firm ahead of how buyers are increasingly discovering and evaluating fund administrators. - Email & Marketing Automation: Plan and execute email campaigns across the full marketing mix — go-to-market launches, target audience nurtures, events, regulatory deadlines, and thought leadership. Own segmentation, list hygiene, and lead lifecycle workflows in coordination with BD. As you build your footing, drive development of more sophisticated programs including drip nurtures, behavioral trigger-based campaigns, and multi-touch sequences that deepen engagement across the funnel. - Content & Social: Own Gen II’s LinkedIn presence and content calendar. Collaborate with the Marketing Director and EU team to align global content, campaigns, and brand standards across digital channels. - Reporting & Analytics: Track performance across all digital channels; deliver clear, actionable reporting on organic traffic, paid pipeline contribution, email engagement, and SEO share of voice. Product Marketing — Technology Solutions - Positioning & Messaging: Define the core positioning framework for Gen II’s growing suite of technology offerings, including Sensr Solutions, GenVu, Verifii, and more — translating complex product capabilities into clear value propositions for PE fund managers, IR professionals, and operational decision-makers. - Go-To-Market: Partner with product and BD on product launches and feature releases — developing messaging hierarchies and channel activation plans that drive awareness and pipeline. - Competitive Intelligence: Maintain a current view of the fund technology landscape and competitor positioning to keep messaging differentiated and compelling. - Sales Enablement: Develop the messaging inputs that power Sensr sales conversations — one-pagers, email sequences, and talk tracks. This role owns the brief and the copy; visual production sits with the design function. Growth Opportunities - People Management: Take on day-to-day management of a Marketing Coordinator (1–3 years experience), providing direction, prioritization support, and mentorship as you build your management toolkit. Required Qualifications: - Bachelor’s degree in Marketing, Business, Finance, or a related field - 5–8 years of B2B digital marketing experience; financial services, fintech, or professional services background is a strong plus - Hands-on agency management experience across paid media and SEO/SEM/GEO, with a track record of holding partners to performance benchmarks - HubSpot experience highly preferred; comparable MAP (Marketo, Pardot, Eloqua) considered - Proficiency with LinkedIn Campaign Manager, Google Ads, and Google Analytics; working knowledge of SEO tools (e.g., Semrush, Ahrefs, BrightEdge) - Experience collaborating with international marketing teams on global programs - Strong analytical instincts — comfortable in dashboards and able to translate data into clear recommendations - Excellent written communication skills; able to draft copy, briefs, and campaign content without heavy editing - Experience managing a direct report is a plus; a clear readiness to take that step is equally welcome - Exposure to product marketing — positioning, GTM, or sales enablement — is a plus but not required What Success Looks Like Within 90 days, you’ve taken ownership of all digital channels, established strong agency relationships, and are delivering consistent reporting and execution. Within six months, you’re driving measurable improvements across organic traffic, paid pipeline, and email engagement — and beginning to contribute to product marketing and overall departmental strategy alongside the Marketing Director and CMO. The salary range for this position is $110,000 - $143,000, in addition to a discretionary bonus and comprehensive benefits package. Please note that the actual salary offered within that range will depend on the candidate’s experience level. Work Arrangement All applicants applying to Gen II Fund Services, LLC must be legally authorized to work in the United States. Please note that all US employees are required to work a hybrid schedule, comprised of three (3) days a week in our office and two (2) days remotely.