Role Description - Executing lead generating paid media strategies and campaigns across digital ad platforms such as LinkedIn Ads, Google Ads, Meta Ads, Reddit Ads, and other relevant advertising channels. - Trafficking advertising campaigns into digital platforms, including ad creative, keywords, URL UTMs, audience building, and more. - Ensuring that advertising messages align with client or company objectives. - Measuring and executing A/B split testing for ad creative, copy, landing pages, etc. to ensure optimal campaign performance. - Running incrementality tests, lift studies, or geo-experiments. - Working with conversion tracking setups (Google Tag Manager, pixels, offline conversions). - Optimizing and auditing campaigns under supervision of senior Paid Media team members. - Monitoring the performance of online advertising campaigns and reporting the results to relevant stakeholders. - Researching the current media and competitor landscape and keeping up to date with the latest media trends. - Building and maintaining relationships with internal stakeholders, advertising platform reps, and agency partners. - Reviewing, understanding, and taking action based on performance dashboards (Looker Studio, Tableau, Power BI) data. - Analyzing CAC, CPL, ROAS, and conversion rates to guide optimization. Qualifications - 2-3 years or greater experience with online paid media platforms such as Google Search, FB & Instagram Ads, YouTube Ads, and more. - Ability to use a variety of advertising analytics tools, databases, and spreadsheet programs to track and manage advertising campaigns. - Excellent interpersonal and communication skills, including the ability to network. - Strong analytical and organizational skills. - Effective at working under pressure and meeting tight deadlines. Requirements - Familiarity with the following tools: - Google Tag Manager - Google Analytics 4 - Looker Studio - Excel/Sheets advanced functions (VLOOKUP/XLOOKUP, pivot tables, REGEX, QUERY) - CRM or MAP familiarity (HubSpot, Salesforce, Marketo) - Understanding attribution models (first-touch, last-touch, data-driven) Company Description Around the world, infrastructure professionals rely on software from Bentley Systems to help them design, build, and operate better and more resilient infrastructure for transportation, water, energy, cities, and more. Founded in 1984 by engineers for engineers, Bentley is the partner of choice for engineering firms and owner-operators worldwide, with software that spans engineering disciplines, industry sectors, and all phases of the infrastructure lifecycle. Through our digital twin solutions, we help infrastructure professionals unlock the value of their data to transform project delivery and asset performance.

• Take full ownership of building a global brand’s social media presence in United Kingdom • Operate in one of the most exciting, fast-moving, yet regulated industries • Bring ideas to life on and off camera, with real freedom to shape the content style • Collaborate with UGC creators, influencers, and brand ambassadors • Have A LOT OF FUN along the way

Title: Paid Media Manager Location: Salt Lake City, UT   Work Type: Hybrid, Full Time Job ID: R8062 Job Description: Our company is committed to being trusted voices of light and truth reaching hundreds of millions of people worldwide. Paid Media Manager REPORTS TO   Senior Marketing Manager, Omni-Channel or Marketing Director OUR COMPANY Deseret Book is a mission-driven company, committed to being a trusted gathering place for thoughtful expressions of faith. Established in 1866, today we create and curate stories worth telling, questions worth exploring, and beauty worth sharing to improve the lives of individuals and families in every step of their faith journey. In our work culture, we put people first. Our team members are dedicated to meeting the needs of our communities as we work together, creating an environment where collaboration is critical and personal accountability is expected. If you are passionate about helping people find inspiration and help for their lives, and working with colleagues who want to do the same, then Deseret Book Company is the place for you. THE OPPORTUNITY We're looking for a Paid Media Manager who can own the entire paid acquisition engine—driving measurable growth across product sales, bookshelf+ subscriptions, and retail sales channels. This is a high-autonomy role for someone who thrives on performance accountability and can scale campaigns that directly impact revenue. We are seeking a data-driven Paid Media Manager to own performance marketing across Google, Meta, Pinterest, YouTube, and emerging platforms. This role is responsible for driving measurable revenue growth across retail and e-commerce by maximizing return on ad spend and improving customer acquisition efficiency. This is a high-impact individual contributor role for someone who thrives in performance environments, understands full-funnel strategy, and can translate data into decisive action. You will report to the Senior Omnichannel Marketing Manager and collaborate closely with creative, ecommerce, sales channel, and data teams to ensure paid media supports broader revenue and brand growth objectives. RESPONSIBILITIES INCLUDE: 85% Paid Media Marketing Strategy Development, Campaign Management & Performance Analytics: Develop, define, and lead the paid media strategy for Deseret Book. This includes: - Strategy Development & Execution: - Architect comprehensive paid marketing strategies aligned with company objectives and customer journey stages (awareness, consideration, conversion, retention, loyalty) to revenue and growth targets - Develop sophisticated customer segmentation strategies based on behavioral data, purchase history, and engagement patterns - Design and implement paid marketing calendars aligned with product launches, seasonal campaigns, and faith-based events that support the overall customer journey - Lead end-to-end paid media strategy across Google Ads (Search, Shopping, Display, Performance Max), Meta, Pinterest, and YouTube - Launch, optimize, and scale campaigns based on performance data - Performance Analytics & Optimization - Develop comprehensive reporting dashboards to track campaign performance and ROI/ROAS - Identify trends and insights to continuously improve marketing effectiveness - Budget & Profitability Management - Manage and allocate significant annual media budgets with clear accountability to ROAS and CAC targets - Continuously optimize toward revenue growth and efficiency - Shift spend dynamically across platforms based on performance signals - Testing & Optimization - Design structured testing roadmaps across creative, copy, audiences, and bidding strategies - Translate data into insights and apply learnings quickly - Partner with Creative to develop high-performing ad concepts and briefs - Analytics & Reporting - Own weekly and monthly performance reporting - Clearly communicate results, trends, and growth opportunities to leadership - Identify and recommend new growth channels or scaling opportunities - Audience & Data Strategy - Develop and operationalize audience strategies using first-party data, lifecycle segmentation, lookalike modeling, and intent signals to improve acquisition efficiency and scale - Leverage customer lifecycle insights to support acquisition and retention - Stay ahead of privacy updates and platform changes 15% Traditional Paid Media Management: Oversee strategy and purchasing of digital and traditional paid media marketing efforts that will drive traffic to DeseretBook.com, Deseret Book brick-and-mortar stores, and bookshelf+ including: - Billboards, web ads, TV spots, radio, etc. REQUIRED SKILLS & QUALIFICATIONS: - Bachelor’s degree in digital marketing, or related field and minimum of 4–6+ years of hands-on paid media management experience, ideally in retail, e-commerce - Deep expertise in Google Ads and Meta Ads Manager (Pinterest and YouTube experience preferred) - Strong proficiency in GA4, platform reporting dashboards, and Excel/Sheets - Proven track record of managing substantial media budgets with documented ROAS improvement - Strong understanding of acquisition metrics: CAC, MER, AOV, LTV, contribution margin - Experience with CDPs, conversion API integrations, churn reduction and subscription LTV modeling - Experience operating in performance-driven environments with revenue accountability - Clear communicator who can translate complex data into strategic recommendations - Self-directed, analytical, and comfortable making decisions with autonomy BENEFITS  - Excellent medical, dental, and life insurance   - 401(k) savings plan with company matching funds   - Company-funded retirement plan   - Merchandise discount   - Discounted UTA Eco pass   - Paid leave and holidays   - Great work environment

Translate complex technical topics (AI Cloud, HPC, full-stack AI infrastructure) into clear, compelling narratives. Oversee creation of thought leadership, technical storytelling, and executive voice amplification for social channels.