• Develop creative solutions and skillfully produce work across a variety of platforms and mediums • Be a part of the creative process from ideation to the final product • Collaborate and partner with cross-department teams to develop and craft the final deliverables

• Lead, inspire, and develop a creative organization of 20+, spanning senior creative leadership, copywriting, art direction, and design. • Build and sustain a high-performance, high-care creative culture rooted in curiosity, feedback, craft excellence, and continuous growth. • Create an environment where creatives are motivated to push beyond the expected and consistently produce the strongest work of their careers. • Serve as a mentor, coach, and talent champion, identifying, developing, and retaining top creative talent at all levels. • Model a leadership style that is generous with feedback, decisive with direction, and courageous in upholding creative standards. • Define and champion a bold, enterprise-wide creative and content vision that translates brand and mission into compelling storytelling across all channels. • Ensure creative work is emotionally resonant, culturally relevant, strategically sound, and scalable across campaigns. • Provide executive-level leadership in shaping the concepts and narrative direction for our most critical initiatives and enterprise campaigns. • Act as a trusted creative partner to senior stakeholders collaborating closely with Marketing, Brand, Growth, and Direct Marketing. • Foster a culture of experimentation and curiosity, encouraging new formats, storytelling approaches, and creative technologies.

• Own the creative vision and execution quality across multiple projects, from concept to final delivery • Interpret client briefs and translate business and brand objectives into clear creative direction • Develop and communicate concepts using pitch decks, style proposals, mood boards, storyboards, sketches, and visual references • Direct CGI teams on composition, lighting, materials, camera, and overall look & feel • Ensure visual consistency, realism, and brand alignment across stills, animations, and interactive outputs • Perform ongoing creative QA, reviewing renders and animations, providing clear feedback, and helping teams troubleshoot scenes to reach the desired quality • Collaborate closely with Project Managers/Producers to align creative ambition with scope, timelines, and production realities • Act as a senior creative partner in client conversations—presenting, defending, and evolving concepts with confidence • Stay up to date with contemporary design, fashion visualisation, CGI, and real-time/AI-driven production trends • Support scalable ways of working by contributing to visual standards, best practices, and creative guidelines • Lead and inspire international teams of experienced CGI artists, fostering quality, ownership, and collaboration

WHO WE ARE Zeta Global (NYSE: ZETA) is the AI-Powered Marketing Cloud that leverages advanced artificial intelligence (AI) and trillions of consumer signals to make it easier for marketers to acquire, grow, and retain customers more efficiently. Through the Zeta Marketing Platform (ZMP), our vision is to make sophisticated marketing simple by unifying identity, intelligence, and omnichannel activation into a single platform – powered by one of the industry’s largest proprietary databases and AI. Our enterprise customers across multiple verticals are empowered to personalize experiences with consumers at an individual level across every channel, delivering better results for marketing programs. Zeta was founded in 2007 by David A. Steinberg and John Sculley and is headquartered in New York City with offices around the world. To learn more, go to www.zetaglobal.com. THE ROLE The Paid Social Director is a full-time position on the Media Activation team, responsible for managing end-to-end paid social campaigns for both brand-direct and agency clients. This role requires a high level of expertise across the social ecosystem, with a primary focus on large-scale campaigns across Meta and TikTok, as well as exposure to Snapchat, LinkedIn, Reddit, and Pinterest. Responsibilities encompass overseeing all aspects of campaign setup, optimization, and analysis, beginning with serving as a strategic partner and primary point of contact for our clients. We need an expert who thrives in client-facing situations, someone who can identify what clients need and guide them in the right direction to best support their business goals. The role requires a combination of hands-on ad management and delegation of core duties to internal operations teams. You will be given the autonomy to make operational decisions based on your knowledge of the paid social advertising space and will be expected to proactively manage expectations to ensure we are a true partner, not just an activation team. Depending on your location, this role could be hybrid (NYC, Nashville, LA, San Francisco, Miami) or remote. RESPONSIBILITIES - Strategic Client Partnership: Serve as the primary strategic lead, moving beyond execution to act as a partner that drives the client's business forward with proactive ideas and growth strategies. - Client Relationship Management: Lead all aspects of client communication and campaign onboarding, ensuring expectations are met and proactively identifying ways to support the client's business needs. - Strategic Insights & Reporting: Deliver performance updates on a cadence aligned with client requirements. These updates should go beyond basic metrics to provide meaningful insights that guide broader business decisions. - Platform Performance: Drive results for large-scale campaigns primarily on Meta and TikTok, with additional management of LinkedIn, Snapchat, and other social channels as required by the client. - Team Oversight & Execution: Coordinate with internal operations teams to prioritize tasks and maintain a high standard of execution accuracy across all accounts. - Data Strategy: Use the Zeta Data Cloud to identify and implement sophisticated audience targeting strategies to improve campaign performance. REQUIREMENTS - 5+ years of hands-on experience in Paid Social advertising. - Meta Expertise: Advanced, expert-level knowledge of Meta Ads Manager is required. - Client-Facing Excellence: A proven track record of managing high-touch client relationships and thriving in a consultative, partner-based role. - Strategic Ability: Demonstrated success in translating complex business goals into actionable social media strategies and "great ideas" that drive growth. - Platform Knowledge: Strong experience with TikTok is highly preferred. Familiarity with LinkedIn, Snapchat, Reddit, or Pinterest is a plus. - Technical Proficiency: A deep understanding of media mechanics, including KPI optimization, audience targeting, pixel/technical implementations (CAPI), and budget management. - Attention to Detail: Meticulous quantitative skills and a high bar for quality and accuracy in campaign execution. - Education: BA/BS degree, including quantitative coursework (exceptions made for highly experienced candidates). BENEFITS & PERKS - Unlimited PTO - Excellent medical, dental, and vision coverage - Employee Equity - Employee Discounts, Virtual Wellness Classes, and Pet Insurance And more!! SALARY RANGE The salary range for this role is $100,000 - $140,000, depending on location and experience. PEOPLE & CULTURE AT ZETA Zeta considers applicants for employment without regard to, and does not discriminate on the basis of an individual’s sex, race, color, religion, age, disability, status as a veteran, or national or ethnic origin; nor does Zeta discriminate on the basis of sexual orientation, gender identity or expression. We’re committed to building a workplace culture of trust and belonging, so everyone feels invited to bring their whole selves to work. We provide a forum for employees to celebrate, support and advocate for one another. Learn more about our commitment to diversity, equity and inclusion here: https://zetaglobal.com/blog/a-look-into-zetas-ergs/ ZETA IN THE NEWS! https://zetaglobal.com/press/?cat=press-releases #LI-MR1 #LI-Remote